申办2022冬奥最终陈述日中国代表团主题传播的叙事策略分析

发布时间：2018-04-12 19:43

本文选题：申奥陈述日 + 主题传播　；参考：《北京体育大学》2017年硕士论文

【摘要】：2015年7月31日,国际奥委会第128次全会选出第24届冬奥会主办城市——北京。申奥最终陈述日当天中国代表团短短的45分钟陈述和宣传片展示,浓缩了无数人为中国申办冬奥付出的努力和心血,9位陈述人全方位描述了中国申办的优势和人民的热情,对北京的申办成功起到了关键作用。以往相关研究多围绕各国申办奥运会的总体优劣势进行分析,或对申奥全程进行陈述总结或单独对申奥宣传片进行研究,鲜有工作针对中国申办冬奥会的最终陈述日当天的活动,特别是陈述报告与宣传片的配合呼应,进行深入研究,从而讨论出带有中国特色的申奥主题传播的叙事策略。本研究的研究对象为申奥最终陈述日当天中国代表团主题传播的陈述报告和4部宣传片,其中既包括文本信息,也包括视频信息和音频信息。本研究采用文献资料法、个案研究法、语用分析法以及数理统计法等研究方法,完成对陈述报告和宣传片的语用分析和叙事策略分析。本研究首先对申冬奥陈述报告和宣传片进行语用分析(主要包括传播主题、主体、客体、结构和修辞),研究结果表明陈述报告和宣传片主要运用了语言顺应理论、语言行为理论和语篇-历史分析理论等语用理论。随后,在叙事学理论相关研究工作的指引下,本研究完成了对陈述报告和宣传片的叙事策略的整体分析,探究了语用分析结果是如何应用于主题传播的叙事策略中,研究结果表明陈述报告多重关系相互作用、整合发展、丰富传播主题内涵,表达内容特点鲜明、重点突出、直击评委关切问题,宣传片象征符号表意深邃、见微知著、增强民族文化感染力,细节设定贯通中西、情感贴近,构筑深刻心理认同。这些都值得在未来申办奥运会等其他大型体育赛事的时候进行借鉴。
[Abstract]:On July 31, 2015, the 128th plenary session of the IOC elected Beijing, host city of the 24 th Winter Olympic Games.On the day of the final presentation of the Olympic Games, the Chinese delegation made a brief 45-minute statement and a publicity film showing that the efforts and efforts made by countless people for China's bid for the Winter Olympic Games were condensed, and nine of the presenters comprehensively described the advantages of China's bid and the enthusiasm of the people.It played a key role in Beijing's successful bid.In the past, most of the relevant studies focused on the overall advantages and disadvantages of each country's bid for the Olympic Games, or made a summary of the whole process of bidding for the Olympic Games or made a separate study of the propaganda film for the Olympic bid.Little work has been done on the day of the final presentation of China's bid for the Winter Olympic Games, especially on the coordination of the presentation report and the propaganda film, and to carry out in-depth research, thus discussing the narrative strategy of the communication of the theme of Olympic bid with Chinese characteristics.The subjects of this study are the presentation reports and four promotional films which were disseminated by the Chinese delegation on the day of the final presentation of the Olympic Games, including both text information, video information and audio information.This study uses the methods of literature, case study, pragmatic analysis and mathematical statistics to complete the pragmatic analysis and narrative strategy analysis of the statement report and the propaganda film.The present study first makes a pragmatic analysis of the presentation report and the propaganda film (including the subject, the subject, the object, the structure and the rhetoric). The results show that the presentation report and the propaganda film mainly use the theory of linguistic adaptation.Pragmatic theories such as language act theory and discourse-history analysis theory.Then, under the guidance of the related research work of narratology theory, this study completes the overall analysis of narrative strategies of narrative reports and propaganda films, and probes into how the results of pragmatic analysis are applied to narrative strategies of thematic communication.The results of the study show that the statement report interacts with multiple relationships, integrates and develops, enriches the connotation of the communication theme, has distinctive features of the content, highlights, directly attacks the concerns of the judges, and the propaganda film symbolizes the profound meaning of the symbol, and has a profound insight into it.Strengthen the appeal of national culture, the details set through the Chinese and Western, emotional close to build a profound psychological identity.These are worth in the future bid for the Olympic Games and other large-scale sports events for reference.
【学位授予单位】：北京体育大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G811.212

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