武术培训机构互联网运营模式的研究

发布时间：2018-04-14 23:25

本文选题：武术培训 + 互联网　；参考：《北京体育大学》2017年硕士论文

【摘要】：2015年3月第十二届全国人民代表大会第三次会议上,李克强总理在政府工作报告中提出制定“互联网+”行动计划,对“互联网+”体育行业的协同发展带来了全新机遇,也对武术培训机构的互联网运营,民族传统体育文化传承、全民健身计划的推广以及武术文化产业的和谐发展起到积极的推动作用。通过中国知网检索“武术”“互联网”论文有96篇,检索“武术机构”“互联网”论文为0篇,所以本文对于武术培训机构互联网运营的改革发展有重要意义。本文通过分析武术培训互联网运营模式发展现状,结合现下体育类产业网络营销模式,从武术培训机构的线上运营和线下运营分析武术培训机构的互联网运营模式。以沈阳市全民健身中心武术馆、辽宁武之道文化传播有限公司为基础结合沈阳市全民健身中心综合格斗馆、沈阳武加舞艺术学校、北京帅武道健康管理中心线下运营中的经营理念、营销方式、经营管理办法、项目规划、课程及产品与线上运营中的app定制推广、机构专属网站运营、微信公众平台的推广及维护、生活服务类网站推广、线下课程和线上课程的协调搭配结合武术app的运营推广的方式发法进行研究。找出武术培训机构传播运营过程中的问题弊端,结合互联网+新理念进行改革创新。研究总结出武术培训机构的互联网运营模式中课程教学内容、线上课程服务、线上销售等等运营模式,结合“互联网+”让武术培训机构的互联网运营进入2.0时代。
[Abstract]:At the third session of the Twelfth National people's Congress in March 2015, Premier Li Keqiang proposed in his report on the work of the government the formulation of the "Internet" action plan, which has brought new opportunities to the coordinated development of the "Internet" sports industry.It also plays a positive role in promoting the Internet operation of Wushu training institutions, the inheritance of traditional national sports culture, the promotion of national fitness program and the harmonious development of Wushu culture industry.There are 96 articles on "Wushu" and "Internet", and 0 on "Wushu organization" through Chinese knowledge network, so this paper is of great significance to the reform and development of Wushu training institutions' Internet operation.This paper analyzes the current situation of Wushu training Internet operation mode, combined with the current sports industry network marketing model, from the Wushu training institutions online operation and offline operation analysis of Wushu training institutions Internet operation model.Based on Shenyang National Fitness Center Wushu Hall, Liaoning Wushu Road Culture Communication Co., Ltd., Shenyang National Fitness Center Comprehensive fighting Hall, Shenyang Wujia Dance Art School,Beijing Shuaiwu Road Health Management Center line operating under the business philosophy, marketing methods, management methods, project planning, courses and products and online operation of app custom promotion, the organization's exclusive website operation,The promotion and maintenance of WeChat public platform, the promotion of life service website, the coordination and collocation of offline courses and online courses combined with the operation and promotion of Wushu app were studied.To find out the problems and drawbacks in the process of Wushu training institutions' communication and operation, and to carry out reform and innovation combined with the new concept of the Internet.This paper summarizes the course teaching content, online course service, online sales and so on in the Wushu training organization's Internet operation mode. Combined with the "Internet", the Wushu training institution's Internet operation enters the 2.0 era.
【学位授予单位】：北京体育大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G852

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