新媒体体育赛事传播的优化对策——以微博为例

发布时间：2018-04-18 11:09

本文选题：新媒体 + 微博　；参考：《新闻战线》2017年08期

【摘要】：新媒体的发展改变了传统的媒介生态环境,也为新闻信息的传播带来了更为多元化的渠道。在体育赛事传播过程中,新媒体可以凭借自身优势发挥出不容忽视的推动作用。本文以提升新媒体中体育赛事传播成效为出发点,以微博为例,探讨了微博平台中体育赛事传播的问题和优化策略。
[Abstract]:The development of new media not only changes the traditional media ecological environment, but also brings more diversified channels for the dissemination of news information.In the process of sports event communication, new media can play a role that can not be ignored by virtue of their own advantages.This paper, taking Weibo as an example, discusses the problems and optimization strategies of sports events communication in the platform of Weibo, taking the promotion of the communication effect of sports events in new media as the starting point and taking Weibo as an example.
【作者单位】：湖北工程学院;
【分类号】：G206;G80-05

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