江苏冰雪运动发展SWOT分析

发布时间：2018-04-22 19:24

本文选题：体育管理 + 冰雪运动　；参考：《体育文化导刊》2017年11期

【摘要】：采用SWOT分析法研究江苏冰雪运动发展的内部环境和外部因素。结果显示:江苏冰雪运动发展的内部优势主要是雄厚的经济基础和强大的综合体育实力;内部劣势主要体现在自然条件不足、社会基础薄弱和专业人才紧缺;外部机遇主要是北京成功申办2022年冬奥会、相关冰雪运动政策的出台以及"轮转冰"试点;外部威胁主要体现在冰雪产业不具规模、南方和西部其他省份冰雪运动的发展以及群众体育需求多元化。提出确立江苏冰雪运动发展战略定位,以"轮转冰"速滑运动引领冰雪运动全面发展等建议。
[Abstract]:The internal and external factors of the development of ice and snow movement in Jiangsu are studied by SWOT analysis. The results show that the internal advantages of the development of the ice and snow movement in Jiangsu are strong economic foundation and strong comprehensive sports strength, and the internal disadvantages are mainly reflected in the lack of natural conditions, weak social foundation and professional talents, and the main external opportunities. It is Beijing's successful bid for the 2022 Winter Olympic Games, the introduction of the relevant ice and snow movement policy and the "rotation ice" pilot. The external threats are mainly reflected in the non scale of the ice and snow industry, the development of ice and snow movement in the South and other provinces in the West and the diversification of the demand for mass sports. It is proposed to establish the strategic orientation of the development of the ice and snow movement in Jiangsu, with the speed skating of "rotation of ice" Sports lead the comprehensive development of ice and snow sports and other suggestions.

【作者单位】：上海体育学院体育教育训练学院;江苏科技大学;苏州大学体育学院;巢湖学院体育学院;厦门理工学院;
【基金】：国家社会科学基金项目(15BTY045) 国家体育总局体育哲学社会科学研究项目(2176SS15063) 福建省社会科学规划项目(2014C066)
【分类号】：G86

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