我国电子竞技运动网络直播平台的传播模式研究

发布时间：2018-04-25 15:44

本文选题：电子竞技运动 + 网络直播平台　；参考：《广州体育学院》2017年硕士论文

【摘要】：群体的力量超乎我们的想象,各种体育项目都在告诉我们受众关注带来的影响力。电子竞技运动从国家认可为体育项目到如今,仅仅十几年的发展历程。然而,电子竞技运动的传播并没有沿袭传统体育模式,而是从网络直播平台上走出了一条属于自己的道路。电子竞技网络直播平台是刚刚诞生不久的新产业,在发展过程中摸索前进,必然会走一些弯路,存在许多问题。但无可否认的是,电子竞技直播平台必然会继续向前发展。未来,会有越来越多的人参与到电子竞技直播的观看中来,产业规模与价值也会越来越高。笔者通过分析和总结,探讨了电子竞技直播平台这一新兴传播媒介的传播模式。从传者、传播渠道、受众、反馈方式等方面具体探讨了直播平台整个信息流通过程中每一环节存在的优势和存在的问题,认为传播者分为显性传播者和隐性传播者,受众不仅受到主播的传播同时游戏作为隐性传播者参与到传播当中,充当重要的传播内容。受众通过弹幕与打赏即时反馈,并且在直播过程中,信息真正做到了即时传播,达到了时效性最强。并通过信息流动,归纳出直播平台的信息传播模式。其次,笔者分析了直播平台当前存在的优势和问题。优势包括信息的易受性、资源的独家性、受众的独特性、内容的丰富性和互动的即时性。问题包括内容分类不够精细、主播上岗无筛选、迎合受众、烧钱竞争、内容粗制且同质化严重以及监管不力。最后,对直播平台未来的发展提出建议。包括两部分:一是政府需要及时出面,制定相关法律法规,为直播平台发展提供监管依据。二是平台自身应加强立体经营,优化内容分类,规范主播行为,合理利用现有资源,打造独特内容。加强自身管理,提升弹幕礼仪,净化直播环境,提供更加优质的服务。最终加强公关宣传,提升品牌价值。
[Abstract]:Groups are more powerful than we can imagine, and sports are telling us the impact of attention. E-sports from the national recognition as sports to now, only more than ten years of development process. However, the spread of e-sports does not follow the traditional sports model, but from the webcast platform out of their own way. E-sports webcast platform is a new industry that has just been born. In the process of development, it will inevitably take some detours, and there are many problems. But undeniably, the electronic athletics direct broadcast platform will certainly continue to develop. In the future, more and more people will participate in the watching of e-sports live broadcast, and the scale and value of the industry will be higher and higher. Based on the analysis and summary, the author discusses the communication mode of the new medium, the electronic competitive direct broadcast platform. From the aspects of communicator, communication channel, audience and feedback, this paper discusses the advantages and problems of every link in the whole information circulation process of the platform, and points out that the communicator can be divided into explicit communicator and implicit communicator. The audience is not only spread by the anchorman, but also played by the game as a hidden communicator to participate in the communication, as an important content of communication. Audience through screen and reward instant feedback, and in the process of live broadcast, the information really achieved instant dissemination, reached the most timely. And through the flow of information, summed up the broadcast platform of information dissemination mode. Secondly, the author analyzes the advantages and problems of the platform. Advantages include accessibility of information, exclusivity of resources, uniqueness of audience, richness of content and immediacy of interaction. Problems include poor classification of content, no screening of anchors, catering to the audience, burning money competition, coarse and homogeneous content and poor supervision. Finally, some suggestions are put forward for the future development of the platform. It includes two parts: first, the government needs to make relevant laws and regulations in time to provide regulatory basis for the development of live broadcast platform. Second, the platform itself should strengthen the three-dimensional management, optimize the content classification, standardize the behavior of anchorages, make rational use of existing resources, and create unique content. Strengthen their own management, improve screen etiquette, purify the living environment, and provide more quality services. Finally, strengthen public relations publicity, enhance brand value.
【学位授予单位】：广州体育学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206;G899

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