山地体育旅游产品体验化开发研究

发布时间：2018-04-28 13:20

本文选题：体育经济 + 体育旅游　；参考：《体育文化导刊》2017年07期

【摘要】：采用文献资料、SWOT分析法等,对我国山地体育旅游产品发展现状进行研究。主要结论:体验经济下开发我国山地体育旅游产品,具有"天时""地利""人和"三大优势;可进入性差、专业人才少、游客缺乏安全保护意识和旅游产品的复制率高等实际问题是制约我国山地体育旅游发展的基本原因;利好政策带来山地体育旅游发展的新契机;我国山地体育旅游产品的开发受到生态环境破坏、安全保护措施缺失、产品开发能力不足等不利因素的威胁。建议:提炼目标,凸显产品的体验化特征;紧扣主题,聚拢外围气氛,把握发展契机,以确保目标的落实;注重产品从设计到项目落实的完整性,确保山地体育旅游体验化的实施。
[Abstract]:By using the SWOT analysis method, this paper studies the present situation of the development of sports tourism products in mountainous areas of China. The main conclusions are as follows: under the experience economy, the development of our country's mountain sports tourism products has three advantages: "timing", "geographical location" and "human resources", with poor access and few professionals. The basic reasons for restricting the development of mountain sports tourism in China are the lack of safety protection consciousness of tourists and the high reproduction rate of tourism products, and the favorable policies bring new opportunities for the development of mountain sports tourism. The development of mountain sports tourism products in our country is threatened by such unfavorable factors as ecological environment destruction, lack of safety protection measures and insufficient product development ability. Suggestions: refining objectives to highlight the experiential characteristics of products; focusing on themes, gathering peripheral atmosphere, grasping development opportunities to ensure the implementation of goals; paying attention to the integrity of products from design to project implementation, To ensure the implementation of mountain sports tourism experience.
【作者单位】：黄冈师范学院体育部;曲阜师范大学;
【基金】：国家体育总局体育哲学社会科学研究项目(2322SS16059)
【分类号】：G80-05

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