体育休闲项目的创新、传播与流行

发布时间：2018-05-01 12:27

本文选题：体育管理 + 体育休闲项目　；参考：《体育学刊》2017年01期

【摘要】：对竞技体育项目进行软化、项目组合、科技介入、环境变换、游戏开发等而成为体育休闲项目是休闲时代的需要,对丰富体育休闲活动的内涵、提升质量和吸引力、创造休闲产业等具有重要意义。新的体育休闲项目需要通过学校体育教育、体育社团助力、商品流通、政府推广、国际文化交流等传播途径和民间口头传播、大众传媒等传播,才能实现其在一定条件下的空间传播。体育休闲项目的流行受自身文化内涵、技术和规则的难易程度、传播手段的合理性和时机的恰当性、爱好者的响应程度以及传统文化对它的接纳、容忍或抵制程度等因素的影响,其流行周期受不同文化类型对新兴体育休闲项目的排斥程度、新兴体育休闲项目的社会组织化程度和竞赛的成熟程度以及替代它的新的体育休闲项目文化强度等因素的影响。
[Abstract]:It is the need of the leisure times to soften, combine, intervene in science and technology, change the environment, develop games and so on, which can enrich the connotation of sports leisure activities, improve the quality and attractiveness of sports leisure activities. Creating leisure industry is of great significance. The new sports and leisure projects need to be disseminated through such channels as school physical education, sports association support, commodity circulation, government promotion, international cultural exchange, and other channels of communication, such as folk oral communication, mass media, etc. In order to achieve its spatial transmission under certain conditions. The popularity of sports and leisure is influenced by its own cultural connotation, the difficulty of technology and rules, the rationality and timing of the means of communication, the response of enthusiasts and the acceptance of traditional culture. Factors such as tolerance or resistance are affected by the degree of exclusion of new sports and leisure events from different cultural types. The degree of social organization, the maturity of competition and the cultural intensity of new sports and leisure items.
【作者单位】：首都体育学院休闲与社会体育学院;华南师范大学体育科学学院;
【分类号】：G812.4

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