我国体育休闲娱乐活动策划理论与实践研究

发布时间：2018-05-05 23:09

本文选题：体育休闲 + 体育休闲娱乐活动　；参考：《曲阜师范大学》2017年硕士论文

【摘要】：生产力极大提高与科学技术飞速发展的今天,人们的生活水平提高和消费观念开始转变,逐渐注重精神和生活质量的享受与体验,休闲时代随之而来。在全民健身上升为国家战略与健康中国政策提出的大背景下,国务院办公厅印发了《关于加快发展健身休闲产业的指导意见》,文件中指出要普及日常健身,大力发展户外运动,推广适合公众广泛参与的健身休闲项目,加快发展普及性广、关注度高、市场空间大的运动项目。这为体育休闲娱乐活动的发展提供了环境与政策上的支持。因此,对新时期下的体育休闲娱乐活动及其策划理论与实践的研究,为指导人们参与体育休闲娱乐活动具有重要的理论价值与实践指导意义。文章运用文献资料、案例分析、专家访谈和实地考察等研究方法对体育休闲娱乐活动的产生发展以及演化过程进行了归纳阐释,对体育休闲娱乐活动的特征、功能、分类以及人们参与体育休闲娱乐活动的行为动机等方面进行总结概括。依据策划学的基础理论,结合体育休闲娱乐活动的基本特点,分别从策划理念、策划原理、策划原则、策划方法、策划程序、策划内容六个方面来阐述和构建体育休闲娱乐活动策划的基本理论,为体育休闲娱乐活动策划实践部分研究奠定了切实可靠的理论基础。在实践部分,对安徽卫视的《男生女生向前冲》全民健身体育娱乐类节目和定位于全民参与的“2016中国坐标·广州城市定向户外挑战赛”两个不同类型的案例,着重从主题策划、内容策划、组织管理策划、风险管理策划等方面进行了研究。最后运用构建的体育休闲娱乐活动策划理论,并结合实地考察法,编写了以“云台山‘穿越山水间,徒步穿云行’”为主题的户外活动策划方案。通过上述研究,初步得出以下结论:(1)体育休闲娱乐活动的快速发展得益于全民健身国家战略和健康中国理念的时代背景,以及人们的内在需要。人们的不同需求使体育休闲娱乐活动项目呈现出了多样化的发展趋势。(2)体育休闲娱乐活动策划的基本理论包括策划理念(人本理念、和谐理念、动感理念);策划原理(点式效应原理、全局效应原理、互动效应原理、创新效应原理、系统效应原理);策划原则(创新开放性原则、目标指向性原则、动态发展性原则、整体联动性原则、可行有效性原则);策划方法(整体策划方法、群体策划方法、创新策划方法);策划程序(活动计划、活动立项、活动实施、活动评估)以及策划基本内容(活动主题策划、项目内容策划、组织管理策划、市场宣传策划、项目成本策划、风险管理策划)六个方面。体育休闲娱乐活动策划基本理论的构建为人们科学策划和有效参与体育休闲娱乐活动奠定理论基础。(3)《男生女生向前冲》和2016中国坐标·广州城市定向户外挑战赛是以成功的主题和内容策划以及全民娱乐的平民化定位,吸引了大众的积极参与和喜爱,为体育休闲娱乐活动策划实践研究提供了生动的案例。云台山“穿越山水间,徒步穿云行”活动策划方案文本的编写真实有效,充分展现了户外徒步运动策划方案的基本流程。
[Abstract]:With the great improvement of productivity and the rapid development of science and technology, people's living standards and consumption concepts begin to change, and gradually pay attention to the enjoyment and experience of the spirit and quality of life. The leisure era comes with them. Under the background of the national fitness rising to the national strategy and health China policy, the office of the State Council has issued a "" On the guidance of speeding up the development of fitness and leisure industry, the paper points out that we should popularize daily fitness, vigorously develop outdoor sports, promote fitness and leisure projects suitable for public participation, and accelerate the development of sports projects with wide popularity, high attention and large market space. This provides the environment and policy for the development of sports leisure and entertainment activities. Therefore, the study of sports leisure and entertainment activities and its planning theory and practice under the new period has important theoretical and practical guiding significance for guiding people to participate in sports leisure and entertainment activities. The article uses literature, case analysis, expert interview and field investigation and other research methods for sports leisure and entertainment. The development and evolution process of the movement are summarized and explained. The characteristics, functions, classification and people's participation in sports leisure and entertainment activities are summarized and summarized. According to the basic theory of planning science and the basic characteristics of sports leisure and entertainment activities, the planning concept and planning are made respectively. Principles, planning principles, planning methods, planning procedures, planning content six aspects to elaborate and construct the basic theory of sports leisure and entertainment activities planning, for sports leisure and entertainment activities planning and practice part of the study laid a practical and reliable theoretical basis. In the practice part, the Anhui satellite TV "boys and girls forward > the National Fitness Sports" The entertainment programs and the two different types of cases located in the "2016 China coordinate Guangzhou City Oriented Outdoor Challenge competition" are focused on the aspects of theme planning, content planning, organizational management planning, risk management planning and so on. Through the above study, the following conclusions are obtained: (1) the rapid development of sports leisure and entertainment activities benefit from the national strategy of national fitness and the background of the healthy Chinese concept, and the internal needs of people. The different needs of the sports leisure activities show a variety of development trends. (2) the basic theory of sports recreational activities planning includes the planning concept (human concept, harmony concept, dynamic sense); planning principle (point effect principle, global effect principle, interaction effect principle, innovation effect principle, system effect original) Planning principles (innovation and opening principle, goal orientation principle, dynamic development principle, overall linkage principle, feasible validity principle); planning method (overall planning method, group planning method, innovation planning method); planning procedure (activity plan, activity project, activity implementation, activity evaluation) and planning basic content (active owner) Six aspects: project planning, project content planning, organizational management planning, market propaganda and planning, project cost planning, risk management planning), the basic theory of sports leisure and entertainment planning is the basis for scientific planning and effective participation in sports leisure and entertainment activities. (3) < boys and girls' forward > and 2016 China coordinates. The state city Orienteering outdoor challenge is a successful theme and content planning as well as the civilian orientation of the whole people's entertainment. It attracts the active participation and love of the public. It provides a vivid case for the planning and practice of sports leisure and entertainment activities. The text of Yuntai Mountain "crossing the mountains and rivers, walking through the clouds" activity plan text is true. Effective, fully demonstrated the basic process of outdoor hiking plan.

【学位授予单位】：曲阜师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G812.4

【参考文献】