基于SWOT-AHP模型的山东滨海体育旅游区域一体化发展战略研究

发布时间：2018-05-08 09:20

本文选题：山东滨海体育旅游 + 区域一体化　；参考：《山东体育学院》2017年硕士论文

【摘要】：滨海体育旅游是依托滨海体育设施、自然资源、体育节庆活动和体育赛事在滨海地区或滨海城市开展的,以体育为核心,以健身、休闲、观赛、游学为目的的身体活动。经济全球化发展形势下的区域旅游一体化是区域经济一体化下的一种新兴发展方式,是区域旅游经济发展的更高层次。山东滨海体育旅游一体化是在区域一体化是“区域联合”和“区域旅游一体化”的发展趋势下,山东沿海七地市在政府的引导、行业协会协助、旅游企业参与下形成的新型发展态势。本文采用文献资料法、专家访谈法对山东滨海体育旅游的一体化发展进行了SWOT定性分析,发现山东滨海体育旅游的一体化发展在地理位置优越、地市间交通的连接程度高、大区域下小区域经济联系度高、体育旅游资源丰富且互补、总体旅游市场大等方面存在优势,在地市之间体育旅游发展不均衡、区域协调机制的缺失、区域核心带动能力不足和合作的主体单一且合作形式化等方面存在劣势,在目前旅游业的发展环境、政策扶持、其他区域旅游一体化发展提供的借鉴等方面有大好的发展机遇,但又面临着竞争对手对游客资源的争夺、消极不可控因素、体制性障碍、七市间的利益协调问题等方面的挑战。进而,采用问卷调查法、SWOT-AHP法构建SWOT-AHP的定量模型,得出山东滨海体育旅游一体化发展应采取内部优势与外部挑战相结合的ST发展战略类型。依据ST发展战略,对于山东滨海体育旅游的一体化发展提出以下建议:建立政府间的自我协调机制,打破行政壁垒;建立七地市间的利益共享机制,减小一体化发展对滨海体育旅游弱市的冲击;深入合作,构建统一的山东滨海体育旅游市场;丰富合作主体,组建山东滨海体育旅游行业协会;实现七地市旅游目的地公共服务的一体化,增强区域竞争力;依托青岛、潍坊两个区域核心,推进蓝色滨海体育旅游带的建设。
[Abstract]:Coastal sports tourism is based on coastal sports facilities, natural resources, sports festivals and sports events carried out in coastal areas or coastal cities, sports as the core, to fitness, leisure, observation, study for the purpose of physical activities. Regional tourism integration under the situation of economic globalization is a new development mode under regional economic integration and a higher level of regional tourism economic development. Shandong coastal sports tourism integration is based on the development trend that regional integration is "regional union" and "regional tourism integration", and the seven coastal cities of Shandong are guided by the government and assisted by trade associations. Tourism enterprises participate in the formation of a new development situation. In this paper, the author makes a SWOT qualitative analysis of the integration development of Shandong coastal sports tourism by using the method of literature and expert interviews. It is found that the integration development of Shandong coastal sports tourism is superior in geographical location and the degree of connection between local and city transportation is high. There are many advantages in large area, such as high degree of economic connection, rich and complementary resources of sports tourism, large tourism market, unbalanced development of sports tourism between cities and cities, and lack of regional coordination mechanism. There are disadvantages in such aspects as the lack of regional core driving ability, the single subject of cooperation and the formalization of cooperation. There are excellent development opportunities in the current environment of tourism development, policy support, and the reference provided by the integrated development of other regional tourism. However, it also faces challenges from competitors' competition for tourist resources, negative uncontrollable factors, institutional obstacles, and the coordination of interests among the seven cities. Then, the quantitative model of SWOT-AHP is constructed by using the method of questionnaire and SWOT-AHP, and it is concluded that the integrated development of Shandong coastal sports tourism should adopt the St development strategy type which combines internal advantages with external challenges. According to St development strategy, this paper puts forward the following suggestions for the integrated development of Shandong coastal sports tourism: establishing self-coordination mechanism among governments, breaking down administrative barriers, establishing benefit-sharing mechanism among the seven cities, To reduce the impact of integration development on the weak city of coastal sports tourism; to build a unified sports tourism market in Shandong coastal areas; to enrich the main body of cooperation; to form Shandong Binhai sports tourism industry association; To realize the integration of public services of tourism destinations in seven cities and to enhance the regional competitiveness; to promote the construction of blue coastal sports tourism belt relying on the core of Qingdao and Weifang.
【学位授予单位】：山东体育学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F592.7;G812.7

【参考文献】