山东省智慧健身产业发展模式研究

发布时间：2018-05-11 20:41

本文选题：智慧健身产业 + 健身产业　；参考：《山东大学》2017年硕士论文

【摘要】：在互联网+、大数据、智能制造飞速发展的背景下,智能制造与越来越多的行业交叉融合产生新的产业,助力于我国经济的发展。智能制造与健身产业碰撞产生了新的业态,即智慧健身产业。以科学健身为引领,以专业化体质检测为手段,以物联网及大数据技术为支撑,集体质检测、科学健身运动处方、健身指导与培训、康复训练的新产业形态,可成为拉动体育消费的重要环节。由于#慧健身产业目前在我国刚刚起步,在少数城市初步建成,因此构建山东省智慧健身产业发展模式有利于推动山东省体育产业发展。本研究通过采用文献资料、实地调研法、专家访谈、SWOT分析等研究方法,在对当前国内外关于智慧健身研究现状进行综述的基础上,明确了智慧健身的含义与特性;通过参与山东省体育产业"十三五"规划编制的实地调研工作,对山东省体育企业有了一定的了解,为本文的写作打下了基础;通过对体育产业领域内高校、企业、科研机构的十余位专家进行访谈,对山东省智慧健身产业的经营管理方式有了一定了解;并且以日照、青岛两地智慧健身体验馆为例分析了山东省智慧健身发展的条件与现状,总结了现阶段山东省智慧健身产业发展模式与促进建议,研究结论如下:1.智慧健身有广义和狭义之分,广义的智慧健身是与营养、心理、环境、医学、社会学等因素进行多元交互耦合关系研究的健身健康服务机制;狭义的智慧健身是对个体或群体传统的健身过程、健身方式、健身结构数字化和实时化的指导行为。2.智慧健身是随着科学技术的进步,尤其是健身物联网的创新,而快速发展起来的;目前,我省智慧健身产业尚处于起步阶段,日照市首先建成了智慧健身体验馆,青岛"智慧健身体验馆"已于今年四月对外发布。3.智慧健身产业形式多样,运营模式需符合当地实际情况。日照市智慧健身体验馆采用政产学研用联合发展运营模式;青岛市"智慧健身体验馆"采用联盟"抱团"发展运营模式。4.山东省智慧健身产业发展布局应优先建设济南智慧产业集聚中心、蓝色体育产业发展带,实现以点带面向外延城市推广。5.山东省智慧健身产业发展模式为:传统与现代相结合的发展模式、复合型智慧健身发展模式、生态型智慧健身发展模式构成。6.智慧健身产业发展模式评价机制的核心是对"生产、服务、环境"的评价。7.为促进山东省智慧健身产业发展模式的有效运行,建立管理体制和运行机制,给出了组织、制度、执行、资金和服务等五大保障措施。
[Abstract]:Under the background of the rapid development of Internet, big data and intelligent manufacturing, the combination of intelligent manufacturing and more industries produces new industries, which can help the economic development of our country. The collision between intelligent manufacturing and fitness industry has produced a new form of business, that is, intelligent fitness industry. Taking the scientific fitness as the guide, taking the specialized physique examination as the means, taking the Internet of things and big data technology as the support, gathers the physique inspection, the scientific fitness movement prescription, the fitness instruction and the training, the rehabilitation training new industrial form, Can become the important link that pulls sports consumption. Since the fitness industry has just started in our country and has been built in a few cities, it is beneficial to promote the development of sports industry in Shandong Province by constructing the development model of the intelligent fitness industry in Shandong Province. By using the methods of literature, field investigation and SWOT analysis, this study has made clear the meaning and characteristics of intelligent fitness on the basis of summarizing the current research situation of intelligent fitness at home and abroad. By participating in the field investigation and investigation of the 13th Five-Year Plan of the sports industry of Shandong Province, we have a certain understanding of the sports enterprises in Shandong Province, and have laid a foundation for the writing of this article. Through the research on universities and enterprises in the field of sports industry, Through interviews with more than a dozen experts from scientific research institutions, they have a certain understanding of the management and management methods of the wisdom and fitness industry in Shandong Province; and taking Rizhao and Qingdao Wisdom Fitness experience Museum as an example, the paper analyzes the conditions and current situation of the development of intelligent fitness in Shandong Province. This paper summarizes the development mode and promotion suggestions of the intelligent fitness industry in Shandong Province at present. The research conclusions are as follows: 1. There are broad sense and narrow sense of wisdom fitness. The broad sense of wisdom fitness is the health service mechanism which is combined with nutrition, psychology, environment, medicine, sociology and so on. The narrow sense of wisdom fitness is to the individual or group of traditional fitness process, fitness methods, fitness structure digital and real-time guidance behavior. With the progress of science and technology, especially the innovation of the Internet of things, the intelligent fitness industry is developing rapidly. At present, the intelligent fitness industry in our province is still in its infancy, and Rizhao City has first built the Intelligent Fitness experience Museum. Qingdao's Wisdom Fitness Museum was released in April this year. The wisdom fitness industry forms various, the operation pattern needs to accord with the local actual situation. Rizhao Wisdom Fitness experience Museum adopts the joint development and operation mode of politics, industry, education and research, and Qingdao "Wisdom Fitness experience Museum" adopts alliance "Bong Tuan" development and operation mode. In Shandong Province, priority should be given to the construction of Jinan Intelligent Industry agglomeration Center and the blue sports industry development zone, so as to realize the extension of .5. The development mode of the intelligent fitness industry in Shandong Province is as follows: the traditional and modern development model, the compound intelligent fitness development model and the ecological intelligent fitness development model. The core of the evaluation mechanism of intelligent fitness industry development model is the evaluation of "production, service and environment". In order to promote the effective operation of the development mode of the intelligent fitness industry in Shandong Province, the management system and operation mechanism are established, and five safeguards, such as organization, system, execution, fund and service, are given.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G812.7

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