微信公众号对北京体育大学全日制硕士研究生休闲体育需求的影响

发布时间：2018-05-16 05:38

本文选题：微信公众号 + 休闲体育　；参考：《北京体育大学》2017年硕士论文

【摘要】：2016年是智媒元年,即“人机共存?万物皆媒”的时代,微信公众号作为智媒时代浪潮的典型代表,其社会影响力涉及方方面面。健康中国建设的基础是全民健身和全民健康的深度融合,需要健康休闲产业乃至整个体育产业的支持,离不开高校、企业等健身休闲市场主体的发展,更离不开移动互联网、大数据的支撑。本研究以北京体育大学全日制在读硕士研究生的休闲体育需求为研究对象,借助体育社会学、体育传播学、休闲体育学的理论方法,主要运用问卷调查法,了解全日制在读硕士研究生休闲体育参与意愿和微信公众号的使用情况,探索微信公众号的功能与休闲体育需求的关系,深入分析微信公众号对硕士研究生休闲体育需求与阻碍因素的影响,从而充分发挥微信公众号的功能,促进休闲体育在高校中的发展,为社会体育系创建微信公众号提出参考性建议。主要结论如下:(1)北京体育大学全日制在读硕士研究生最熟知的休闲体育项目是攀岩,执杖行走、皮划艇、潜水、飞镖项目的熟知度较低,参与意愿最高的项目是露营。不同年级、不同性别的休闲体育参与意愿不同,研一学生最喜欢皮划艇,更偏爱水上类、技巧类休闲体育项目,而露营最受研二喜爱,研三则最中意拓展,更愿意参与野外类休闲体育项目;(2)微信公众号以图文并茂的形式推送“技能类”休闲体育内容更受北京体育大学全日制在读硕士研究生喜爱。微信公众号的使用偏好和行为存在性别差异,男生重技能和赛事,女生重知识和社交圈。不同院系的专业特色、教学特点不同,其对休闲体育内容的关注也不同。受逻辑思维、兴趣爱好、性格特征的影响,休闲体育消费存在性别差异,观赏性体育消费更受女生喜欢,男生较注重游戏娱乐和精神享受;(3)使用微信公众号不同的功能可满足北京体育大学全日制在读硕士研究生不同的休闲体育需求。“获取资讯”功能最能满足“成就表现”的休闲体育需求,“娱乐消遣”功能最能满足“身心健康”需求,“购物消费”功能则对应“情绪发泄”需求,“参与线上活动”和“参与线下活动”功能均对应“人际互动”需求,充分体现了微信公众号的社交特性;(4)使用微信公众号有利于满足北京体育大学全日制在读硕士研究生的成就表现、身心健康、人际互动、情绪发泄的休闲体育需求因素。人际互动需求的维度C3“扩大社交圈”的满足程度最高,成就表现需求的维度A3“自我重要性”的满足程度最低;(5)北京体育大学全日制在读硕士研究生的个人内在、人际、结构性的休闲体育阻碍因素会影响其使用微信公众号。受学业压力和闲暇时间的影响,结构性因素的维度G2“缺乏时间”的影响程度最大,人际阻碍因素的维度F2“父母不支持”的影响程度最小。
[Abstract]:In the year of 2016, the year of the medium of intelligence, that is, "man machine coexist? All things are all medium", the WeChat public number as a typical representative of the wave of the age of the media, its social influence involves all aspects. The foundation of the construction of healthy China is the deep integration of the national fitness and the health of the whole people, and the support of the healthy leisure industry and the whole sports industry is inseparable from the support of the health and the whole sports industry. The development of the body of health and leisure market, such as universities and enterprises, can not be separated from the mobile Internet and the support of large data. This study focuses on the study of the leisure sports needs of the graduate students at Beijing Sport University, with the help of the theoretical methods of sports sociology, sports communication and leisure education, and the main use of the questionnaire survey method. Full time in reading the leisure sports participation of Master graduate students and the use of WeChat public number, explore the relationship between the function of WeChat public number and the demand of leisure sports, analyze the influence of WeChat public number on the leisure sports demand and hindrance factors of Master graduate students, so as to give full play to the function of the public number of the WeChat and promote the leisure sports. In the development of colleges and universities, the author puts forward some reference suggestions for the establishment of the WeChat public number of the social sports department. The main conclusions are as follows: (1) the leisure sports which the Beijing Sport University is most familiar with in reading the postgraduate students are climbing, walking with sticks, kayaking, diving, darts, and the most willing items are camping. Grade, different sex leisure sports participation will be different, one student likes kayak most, more favors water class, skill type leisure sports, and camping is the most popular two, three is most willing to expand, more willing to participate in the field type leisure sports; (2) WeChat public to push "skills" in the form of "skill" leisure body. The content of education is more popular with the full-time graduate students of Beijing Sport University. The use preference and behavior of the WeChat public has sex differences, boys' heavy skills and events, girls' heavy knowledge and social circles. The professional features of different departments, different teaching characteristics, and different attention to the content of leisure sports. The influence of character characteristics, leisure sports consumption exist gender differences, ornamental sports consumption is more popular with girls, boys pay more attention to game entertainment and spiritual enjoyment; (3) the use of different functions of the WeChat public number can meet the different leisure sports needs of the Beijing Sport University. "Access to information" function is the most effective. "Entertainment recreation" function can meet the needs of "physical and mental health", and "shopping consumption" function corresponds to "emotional vent" demand. "Participation online activity" and "participation line activity" function correspond to the "interpersonal interaction" demand, which fully embodies the social special of the WeChat public number. (4) (4) the use of the WeChat public number is helpful to meet the leisure sports demand factors of the full time of the Beijing Sport University, physical and mental health, interpersonal interaction and emotional vent. The dimension of the interpersonal interaction demand is the highest, and the dimension A3 "self importance" is the dimension of achievement. The degree of satisfaction is the lowest; (5) the personal internal, interpersonal, and structural leisure sports hindrance factors of full-time graduate students in Beijing Sport University will affect the use of WeChat public number. The impact of academic pressure and leisure time, the dimension of structural factors G2 "lack of time" is the most, and the dimension of interpersonal obstacles F2 "Parents do not support" the impact of the least degree.

【学位授予单位】：北京体育大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G807.4

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