盐湖城冬奥会场馆赛后利用研究

发布时间：2018-05-16 21:17

本文选题：冬奥会 + 奥运场馆　；参考：《北京体育大学》2017年硕士论文

【摘要】：自1924年至今,冬季奥运会已经走过了93年的历史。作为现代奥林匹克运动会的一部分,冬奥会为促进冬季奥林匹克运动发展,传播奥林匹克文化,践行奥林匹克精神,推动奥林匹克改革发挥着积极的作用。作为冬奥会的物质载体,冬奥会场馆主要分为室内滑冰场馆、室外滑雪场地及滑行道。场馆的赛后利用既是冬奥会能否成功举办的关键,也是推动主办城市更新与发展的重要契机。能否立足当地客观实际,通过挖掘场馆自身功能与价值,提高赛后使用率,发挥其社会效益和经济效益,成为历届冬奥会主办城市所面临的共同问题。盐湖城冬奥会被视为历史上最成功的冬奥会之一,场馆在赛后的高使用率更是其成功的标志。因此,本研究运用文献资料法、比较分析法、个案研究法和专家访谈法对盐湖城冬奥会场馆的赛后利用进行研究。第一部分从总体上对盐湖城冬奥会场馆的基本情况进行总结梳理;第二部分从场馆投资主体、场馆赛后管理模式、场馆赛后经营策略等方面归纳盐湖城冬奥会场馆赛后利用的一般特点;第三部分通过总结盐湖城冬奥会场馆赛后利用的主要经验,着重论述了冬奥会场馆赛后利用的共性规律,为未来冬奥会场馆赛后利用提供理论基础与实践参考。本研究主要得到结论如下:1.从场馆建设类型上看,盐湖城冬奥会充分利用现有体育场馆,严格控制新建场馆的数量和投入。2.场馆投资模式多元化,新建场馆多数为政府投资兴建,赛后主要服务于公共体育事业,并设有专门的遗产基金会以保障场馆赛后维护,而现有场馆全部为私人投资,赛后安排主要为商业开发项目。3.根据投资主体的不同,盐湖城冬奥会场馆的赛后管理模式分为基金会自主管理模式、私人企业管理模式、委托管理模式,政府和私人相互合作的场馆管理模式有利于发挥各个管理主体的优势,降低了单纯依靠政府管理的风险,提高了场馆的赛后利用水平。4.盐湖城冬奥会场馆的运营注重多功能开发和利用。赛后继续以赛养馆,发挥体育场馆举办赛事的本体功能;依托社区体育俱乐部,发挥场馆的社会服务功能;多种经营业态并存,充分挖掘了场馆无形资产的开发与运营潜力。
[Abstract]:Since 1924, the Winter Olympic Games have gone through 93 years of history. As a part of the modern Olympic Games, the Winter Olympic Games plays an active role in promoting the development of the Winter Olympic Movement, spreading the Olympic culture, practicing the Olympic spirit and promoting the Olympic reform. As the material carrier of the Winter Olympic Games, the Olympic venues are mainly divided into indoor skating venues, outdoor ski venues and taxiways. The utilization of the venue after the competition is not only the key to the successful hosting of the Winter Olympics, but also an important opportunity to promote the renewal and development of the host city. Whether based on the local objective reality, through excavating the function and value of the venue itself, improving the utilization rate after the competition, giving play to its social and economic benefits, it has become the common problem that the host city of the Winter Olympic Games faces. The Olympic Games in Salt Lake City are regarded as one of the most successful Winter Olympics in history. Therefore, this study uses the methods of literature, comparative analysis, case study and expert interview to study the utilization of the Olympic venues in Salt Lake City after the Winter Olympic Games. The first part summarizes the basic situation of the Winter Olympic Games in Salt Lake City in general; the second part summarizes the investment main body of the venue, the management mode of the venue after the competition. The general characteristics of the post-competition utilization of the Olympic venues in Salt Lake City are summarized in the aspects of the management strategy after the games. The third part mainly discusses the common rules of the utilization of the venues after the Olympic Games by summing up the main experience of the use of the venues in Salt Lake City after the Olympic Games. To provide theoretical basis and practical reference for the use of the future Winter Olympic venues after the competition. The main conclusions of this study are as follows: 1. Judging from the types of stadiums, the Salt Lake City Winter Olympic Games make full use of existing stadiums and strictly control the number and investment of newly built stadiums. The investment model of the stadiums and stadiums is diversified. Most of the newly built stadiums are invested by the government. After the games, they mainly serve the public sports undertakings, and there is a special heritage fund to ensure the maintenance of the stadiums after the games, while the existing stadiums are all privately invested. After the competition arrangement mainly for the commercial development project. 3. According to the different investment bodies, the post-competition management mode of the Winter Olympic venues in Salt Lake City can be divided into three types: Foundation independent management mode, private enterprise management mode, entrustment management mode. The model of the cooperation between government and private is beneficial to exert the advantages of each management body, reduce the risk of relying solely on the government management, and improve the utilization level of the venue after competition. The operation of the Winter Olympic Games in Salt Lake City focuses on the multi-function development and utilization. After the competition continue to keep the stadium to play the main function of sports venues to host the event; relying on the community sports clubs to play the social service function of venues; diversified business forms co-exist, fully tap the development and operation potential of intangible assets of stadiums and gymnasiums.
【学位授予单位】：北京体育大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G818

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