峨眉武术文化资源到文化资本的创造性转化研究

发布时间：2018-05-18 14:44

本文选题：文化资源 + 文化资本　；参考：《成都体育学院》2015年硕士论文

【摘要】：随着中国社会现代化转型的加快以及文化经济的兴起,在经济与文化充分交融的当今社会,中国传统武术文化及其产业发展目前面临着将文化资源优势转化为文化资本优势这一难题。基于这一问题,论文选取峨眉武术文化资源作为研究对象,将研究扎根于中国典型的传统文化资源形态。论文将文化资本理论作为理论基础,从文化学的角度出发,运用文献资料、访谈、田野调查等研究方法,在阐述峨眉武术文化资源资本化转化必要性的基础上,对峨眉武术文化资源资本化的转化过程进行整体探讨,同时结合个案国际峨眉武术节,对峨眉武术文化资本的三大价值进行具体分析,找出转换过程中存在的问题,并提出建议。以期为今后峨眉武术文化的发展和研究提供了理论参考。笔者主要通过以下几个部分,对峨眉文化资源转化进行研究。第一部分,首先介绍研究背景以及文献综述,并且重点梳理了文化资源、文化资本以及峨眉武术文化资源的概念;其次对峨眉武术文化资源进行了全面概述,分析了其转化的必要性。第二部分:峨眉武术文化资源资本化的转化过程:选择——呈现——转化——实现。(1)选择:研究认为峨眉武术文化资源符号本身的类别和性质影响自身的被选择性,在本研究中体现出来的峨眉武术文化资源符号有:视角符号和养生符号;(2)呈现:其与社会变迁及社会消费偏向有关,有较高影响力和知名度的演练和养生资源符号被反复的挖掘利用,通过赛事活动、各种类型的表演以及学校教育等多种形式进行呈现;(3)转化:其转化形式从初始的文字或图画等静态形式到后来的声音和和图像相结合形成的动态形式,再到互联网和数字技术形成的多方式、多渠道和多载体的多元化并存的局面;(4)实现:研究表明其转化的实现主要表现在峨眉武术培训市场、峨眉武术产品市场、峨眉武术商业文艺表演以及大型武术赛事活动等这些方面。第三部分:对国际峨眉武术节案例的研究。从文化资本的符号价值、经济价值、文化价值这三方面对峨眉武术文化的转化进行了论述,指出这种创造性的转化加大了峨眉武术文化的品牌传播,扩大了峨眉武术文化资源资本化的转化市场,实现了峨眉武术文化资本有形和无形的文化价值的再生产。第四部分:问题与建议。通过转化过程的全面分析和个案的具体分析,发现其转化过程中所存在的一些问题:对峨眉武术的宣传不到位、与旅游结合不紧密、专业的峨眉武术人才缺失、峨眉武术演艺市场发展不足等;并提出建议:加大峨眉武术宣传力度,扩大峨眉武术文化品牌效应、强化峨眉武术教育体系,增强专业人才培养、将峨眉武术打造成峨眉山旅游的一大文化品牌符号。
[Abstract]:With the rapid transformation of Chinese social modernization and the rise of cultural economy, in today's society, where economy and culture are fully blended, At present, Chinese traditional Wushu culture and its industrial development are faced with the problem of converting cultural resources advantages into cultural capital advantages. Based on this problem, this paper chooses Emei Wushu cultural resources as the research object, and takes root in the typical traditional cultural resource form of China. This paper takes the theory of cultural capital as the theoretical basis, from the perspective of culture, using literature, interviews, field investigation and other research methods, on the basis of expounding the necessity of the capitalization of Emei Wushu cultural resources. This paper probes into the transformation process of Emei Wushu cultural resources capitalization, and analyzes the three values of Emei Wushu cultural capital, and finds out the problems existing in the process of transformation, combined with the case study of the International Emei Wushu Festival. And make recommendations. In order to provide a theoretical reference for the future development and research of Emei Wushu culture. The author mainly through the following parts, Emei cultural resources transformation research. The first part first introduces the research background and literature review, and focuses on combing the cultural resources, cultural capital and the concept of Emei Wushu cultural resources. The necessity of its transformation is analyzed. The second part: the transformation process of Emei Wushu cultural resources capitalization: selection-presentation-transformation-realization. In this study, the symbols of Emei Wushu cultural resources are as follows: visual angle symbol and health preservation symbol: it is related to social change and social consumption bias. High-impact and well-known rehearsals and symbols of health preservation resources have been repeatedly excavated and used through events, Various types of performances and various forms of schooling are presented in the form of a transformation from the static form of the original text or picture to the later dynamic form of the combination of sound and image. Then to the multi-mode, multi-channel and multi-carrier situation of the formation of Internet and digital technology. The research shows that the realization of the transformation is mainly in the Emei Wushu training market, the Emei Wushu product market, and the Emei Wushu product market. Emei martial arts and commercial performances as well as large-scale martial arts events and other aspects of these aspects. The third part: the case study of the International Emei Wushu Festival. This paper discusses the transformation of Emei Wushu culture from the symbolic value, economic value and cultural value of cultural capital, and points out that this creative transformation has increased the brand spread of Emei Wushu culture. It expands the transformation market of Emei Wushu cultural resources capitalization and realizes the reproduction of the visible and intangible cultural value of Emei Wushu cultural capital. Part four: problems and suggestions. Through the comprehensive analysis of the transformation process and the concrete analysis of individual cases, it is found that there are some problems in the process of transformation: the propaganda of Emei Wushu is not in place, the combination with tourism is not close, and the professional talent of Emei Wushu is missing. The author puts forward some suggestions: to increase the propaganda of Emei Wushu, to expand the brand effect of Emei Wushu culture, to strengthen the Emei Wushu education system, and to strengthen the training of professional talents. Emei Wushu will become a major cultural brand symbol of Emei Mountain tourism.
【学位授予单位】：成都体育学院
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G852

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