新媒介与消费——冰雪运动文化的中国化构建模式探照

发布时间：2018-05-22 14:47

本文选题：新媒介 + 消费　；参考：《南京体育学院学报(社会科学版)》2017年02期

【摘要】：冰雪体育的文化构建对我国冰雪运动、冰雪产业的发展有重要影响。运用比较法、文献法、逻辑推演法,基于中国冰雪运动文化的发展现状,发展特点。针对我国2022冬奥会综合影响下的冰雪体育构建的有利条件、宣传模式、提出发展路径的相关建议。研究表明,2022冬奥会将给我国冰雪体育冰雪运动文化构建带来重要发展契机,而冰雪体育文化构建也将进一步放大冬奥会的运动影响力,丰富国内休闲体育的种类。通过发挥媒介导向,在全国范围内引导冰雪运动文化发展;利用新媒介平台、自媒体、2022冬奥会的品牌优势,推动冰雪运动长效发展;基于消费市场,将冰雪体育与休闲旅游相融合;利用电商平台,降低群众参与冰雪的资本准入门槛基于网络影响等手段,推动民族冰雪文化生产,短期高速使我国冰雪体育文化得以广泛发展。
[Abstract]:The cultural construction of ice and snow sports has an important influence on the development of ice and snow sports and ice industry in China. Using comparative method, literature method, logical deduction method, based on the development of ice and snow sports culture in China, development characteristics. In view of the favorable conditions of ice and snow sports construction under the comprehensive influence of the 2022 Winter Olympic Games in China, the propaganda mode and the relevant suggestions on the development path are put forward. The research shows that the Winter Olympic Games will bring an important opportunity for the construction of ice and snow sports culture in China, and the construction of ice and snow sports culture will further amplify the sports influence of the Winter Olympics and enrich the types of leisure sports in China. By giving full play to media guidance, guiding the development of ice and snow sports culture throughout the country; using the new media platform to promote the long-term development of ice and snow sports through the brand advantages of the new media platform and the 2022 Winter Olympic Games; based on the consumer market, The combination of ice and snow sports and leisure tourism, the use of electronic commerce platform to reduce the threshold of capital entry of the masses to participate in ice and snow based on the network impact, to promote the national ice and snow culture production, short term high-speed ice and snow sports culture can be widely developed in China.
【作者单位】：阿坝师范学院;
【分类号】：G86

【相似文献】