从北京马拉松看中国健康传播运动的发展

发布时间：2018-05-25 23:42

本文选题：新媒体传播 + 新媒体时代　；参考：《青年记者》2017年14期

【摘要】：正健康传播运动因为与普通受众的生活有密切关系而在当今的学术领域获得越来越多的关注。本文结合当今新媒体时代的传播特点,着眼于以社交媒体为代表的新媒体传播带来的传播形式的变化,以健康知识普及和健康观念宣传并重作为切入点,对中国健康传播在未来的发展提出"四位一体"的发展设想。健康传播运动在中国随着人们生活水平的提高和健康意识的提升,突发重大公共卫生事件发生频率增加、危害日益严重,健康传播逐渐成为
[Abstract]:Positive health communication has gained more and more attention in the academic field because of its close relationship with the life of the ordinary audience. According to the communication characteristics of the new media age, this paper focuses on the change of the communication form brought by the new media communication represented by the social media, and takes the health knowledge popularization and the health concept propaganda as the breakthrough point. This paper puts forward the idea of "four in one" for the development of health communication in China in the future. With the improvement of people's living standard and health consciousness in China, the frequency of sudden and important public health events is increasing, the harm is becoming more and more serious, and health transmission is becoming more and more serious.
【作者单位】：山东师范大学;中国传媒大学;
【分类号】：G206;G822.8

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