跑步APP内容交付性研究

发布时间：2018-05-28 19:18

  本文选题：互联网+体育 + 全民健身　； 参考：《体育文化导刊》2017年06期

【摘要】：采用内容分析法等,对27个免费中文跑步APP提供的服务内容进行调研和梳理,建立内容交付性评价指标体系,应用期望—交付矩阵分析用户期望与样本跑步APP实际交付情况间的差别。结果表明:跑步APP正处于深度发展阶段;产品同质化问题已经开始显现;交付内容非常丰富,但与用户期望的匹配上仍存在较多问题;当前用户跑步APP的使用偏向于功能而非社交,运动社交化概念尚未普及。
[Abstract]:The content analysis method is used to investigate and comb the service content provided by 27 free Chinese running APP, and to establish the index system of content delivery evaluation. The expectation-delivery matrix is applied to analyze the difference between the user expectation and the actual delivery of the sample running APP. The results show that the running APP is in the stage of deep development, the problem of product homogenization has begun to appear, the content of delivery is very rich, but there are still many problems in matching with users' expectations. The current use of running APP is more functional than social, and the concept of sports socialisation is not yet widespread.
【作者单位】： 西南财经大学工商管理学院;西南财经大学体育学院;南开大学旅游与服务学院;
【基金】：国家社会科学基金项目(15CTY008) 四川省旅游业青年专家培养项目(SCTYETP2016L20) 四川省高校人文社科基金项目(JBK150507)
【分类号】：G80-05
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本文编号：1947872