门户网站足球新闻图片报道的符号学解读

发布时间：2018-05-29 17:30

本文选题：门户网站 + 足球新闻图片　；参考：《沈阳体育学院》2017年硕士论文

【摘要】：随着科技不断进步、生活节奏的逐渐加快以及新媒体的快速发展,使得受众阅读的习惯和方式也在发生转变,而足球新闻图片的拍摄报道工作在新媒体环境下也随之在发生着重要改变。足球新闻图片报道可以通过影像中丰富的内容信息和多变的表达方式向受众传递足球运动中的事件内容、比赛经典瞬间和赛场内外人物的情感表达,可以利用它形象生动的特点向受众及时准确地进行传播。但是目前国内门户网站的足球新闻图片报道存在内容同质化,素材单一性的不足,没有充分发挥新闻图片可以增加新闻可读性的作用。所以本文要证明足球新闻图片在这一方面的缺失并提出改进建议,让受众不仅可以获知足球比赛的基本新闻信息,也可以通过足球新闻图片报道的内容触碰到受众心底最柔软的部分,从而提升足球新闻图片报道的价值。与此同时,符号学在我国方兴未艾,在视觉文化理论中,利用符号学中的相关理论知识去解释与足球新闻图片报道的内在联系,也是为符号学的深度研究提供了丰富的素材。准确把握足球新闻图片的传播特点和符号学的相关理论依据,有利于推动足球新闻图片的拍摄报道工作和符号学相关理论的有序发展。本文利用相关历史文献将新闻摄影的传播特点:互联网的发展、手机媒体、新闻摄影平民化趋势等作为基础,对足球新闻图片传播特点做出简要分析,之后选取荷赛获奖的体育图片进行举例分析,说明体育图片中所存在的不同符号学理论,最后将2014年巴西世界杯期间腾讯体育和新浪体育所拍摄的足球新闻图片作为论文的主要研究对象,让其与符号学的相关理论联系起来分析,本文使用文献资料法对研究内容进行文献资料收集和相关图片、数据整理,再使用对比分析法、内容分析法对足球类体育新闻图片和符号学相关理论的关系进行有效地联系与分析,利用符号学理论解读足球类体育新闻图片,找到目前足球类体育新闻图片在利用影像内容向受众表达影像价值上所存在的问题,得出结果:腾讯体育和新浪体育巴西世界杯足球新闻图片内容简单、素材单一,新闻可读性较低。结论:足球新闻图片中的影像内容可以用符号学理论分析解读,能够指导足球类体育新闻图片的拍摄报道,以此提出相关的解决对策和建议,希望为足球新闻图片的拍摄报道工作和为丰富符号学相关理论的研究素材提供一些参考和建议。
[Abstract]:With the development of science and technology, the quickening pace of life and the rapid development of new media, the habits and ways of readers' reading are also changing. However, the shooting and reporting of football news pictures is changing greatly under the new media environment. The football news picture report can transmit the event content in the football game to the audience through the rich content information and the changeable expression way in the video, the competition classic moment and the emotion expression of the characters inside and outside the field. Can use its vivid characteristics to the audience timely and accurate dissemination. But at present, the football news picture report of the domestic portal website has the deficiency of homogeneity of content and the singularity of the material, so it can increase the readability of the news by not giving full play to the news picture. Therefore, this paper will prove the lack of football news pictures in this respect and put forward some suggestions for improvement, so that the audience can not only get the basic news information of football matches. It can also touch the softest part of the audience through the content of the football news photo report, thus enhancing the value of the football news picture report. At the same time, semiotics is in the ascendant in our country. In the theory of visual culture, using the relevant theoretical knowledge of semiotics to explain the internal relation with the football news picture report is also a rich material for the deep study of semiotics. Accurately grasping the characteristics of football news pictures and the relevant theoretical basis of semiotics is helpful to promote the shooting and reporting of football news pictures and the orderly development of semiotics related theories. Based on the characteristics of news photography, such as the development of the Internet, the mobile media, the trend of news photography and so on, this paper makes a brief analysis of the characteristics of the spread of football news pictures. Then we choose the winning sports pictures to illustrate the different semiotics theories in the sports pictures. Finally, the football news pictures taken by Tencent Sports and Sina Sports during the 2014 World Cup in Brazil are taken as the main research objects, so that they can be related to the relevant theories of semiotics. In this paper, we use the method of literature and materials to collect the literature and related pictures, organize the data, and then use the comparative analysis method. The content analysis method effectively links and analyzes the relationship between football sports news pictures and semiotics theories, and interprets football sports news pictures by using semiotics theory. To find out the existing problems in using video content to express the image value to the audience in football sports news pictures at present. The results are as follows: Tencent Sports and Sina Sports Brazil World Cup football news pictures are simple in content and single in material. The news is less readable. Conclusion: the image content of football news pictures can be analyzed and interpreted by semiotics theory, which can guide the shooting and reporting of football sports news pictures, and put forward relevant countermeasures and suggestions. It is hoped that some references and suggestions will be provided for the shooting and reporting of football news pictures and for enriching the research materials of semiotics related theories.
【学位授予单位】：沈阳体育学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G212;G843

【参考文献】