我国体育IP开发现状与策略研究

发布时间：2018-05-30 17:13

本文选题：体育经济 + 体育产业　；参考：《体育文化导刊》2017年09期

【摘要】：运用文献资料法等,在明确体育IP概念和角色定位的基础上,对我国体育IP开发阶段进行宏观初判,从前期资本投入、中期内容制作、后期内容变现和互联网的促进作用角度对我国体育IP开发现状进行微观辩证讨论。提出对策:加速体育知识产权资本化进程;网罗内容制作人才,大力发展自主IP;线上线下两条腿走路,创新有效变现模式;妥善利用移动互联网,搭建综合性网络平台。
[Abstract]:On the basis of defining the concept and role orientation of sports IP, using the method of literature and materials, this paper makes a macroscopic preliminary judgment on the development stage of sports IP in China, and makes the contents from the capital input in the early stage and the content in the medium term. This paper discusses the present situation of sports IP development in China from the point of view of content realization and promoting effect of Internet. The countermeasures include accelerating the process of capitalization of sports intellectual property rights, recruiting content production talents, vigorously developing independent IPs, walking on and off line legs, innovating effective realization mode, making good use of mobile Internet and building a comprehensive network platform.
【作者单位】：西华师范大学体育学院;
【基金】：四川休闲体育产业发展研究中心课题(XXTYCY2013D03)
【分类号】：G80-05

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