我国知名运动员形象权法律保护的内容与问题研究

发布时间：2018-06-02 21:33

本文选题：形象权 + 人格权　；参考：《河南师范大学》2015年硕士论文

【摘要】：运动员形象权指以具备国内某单项体育协会的注册、曾经或现在效力于国内外俱乐部和多次参加国际大赛的运动员为客体。同时具备优异的竞技状态和优秀的运动成绩,且行为举止优雅、气质良好,从而被人们熟知、认可、受追捧后成为具有公众人物性质的知名运动员。该项权利本身从属于人格权,因运动员“知名”后衍生出具有商业价值的人格权属性,是一种从人身权过渡形成财产权的新型权利,属于法律经济学范畴,有着自身显著特点。原则上每个运动员都具有潜在的形象权,但从商业价值上看只有成为知名运动员后才具有形象权。本研究以我国知名运动员形象权的法律内容及问题的保护为研究对象。运用文献法、案例分析法、逻辑分析法,参考国外有关运动员形象权资料,寻求理论上的支撑与建议,结合我国的实际发展,以合理保护运动员形象权为目标。研究发现在体育迈向国际化和商业化同时,运动员的流动性开始增加,其中最明显的是参加国际大赛参与次数增加、俱乐部转会频繁、商业活动或公益活动增多等现象。这一系列活动增多体系出运动员个人价值的增加,因此有关运动员个人权利的纠纷需要予以解决,加强维护运动员、体育组织、俱乐部及赞助商等相关主体的核心利益,即经济或名誉等。形象权作为运动员一项重要资产,需要受到在合同中、法律上及运动员身份的限制和规定。“知名”运动员属于公众人物,因此应当限制运动员做出有损其形象的行为如参与宣传不符合实际效果的广告、赞助等活动。通过对近年来有关运动员形象权案件出现的法律问题进行梳理、分析和比对,以期望为体育争议处理机构解决纠纷提供法律上的建议。一是完善既有的法律制度,延伸运动员形象权保护的领域。二是丰富侵权行为法,增加运动员形象权的保护内容。三是逐步创建财产法立法体系。四是加强监督和落实运动员商事活动的管理制度。五是加大培养和扶持体育中介机构与体育经纪人的发展。
[Abstract]:Athlete image right refers to the object of athletes who have registered in a single sports association in China, have served in clubs at home and abroad and have participated in international competitions many times. At the same time has the outstanding competitive state and the outstanding sports result, and the behavior elegant, the temperament is good, thus is known, the recognition, after being sought after becomes the well-known athlete which has the public figure nature. The right itself is subordinate to the personality right, which is derived from the personality attribute with commercial value after the athlete "well-known". It is a new type of right to form the property right from the personal right, which belongs to the category of law and economics, and has its own remarkable characteristics. In principle, every athlete has the potential image right, but only after becoming a famous athlete can he have the image right from the point of view of commercial value. This study focuses on the legal content and protection of the image rights of famous athletes in China. By using the literature method, case analysis method, logic analysis method, referring to the information about athletes' image right abroad, seeking theoretical support and suggestions, combining with the actual development of our country, the aim is to protect the athlete's image right reasonably. The study found that the mobility of athletes began to increase at the same time of internationalization and commercialization of sports, among which the most obvious phenomena were the increase of participation in international competitions, the frequent transfer of clubs, the increase of commercial activities or public welfare activities, and so on. This series of activities increase the individual value of athletes, so the disputes about athletes' individual rights need to be resolved, and the core interests of athletes, sports organizations, clubs and sponsors should be strengthened. The economy or reputation, etc. Image right, as an important asset of athletes, needs to be restricted and regulated in contract, law and athlete's status. "Well-known" athletes are public figures, so athletes should be restricted from engaging in activities such as advertising, sponsorship, and so on, which are detrimental to their image. Through combing, analyzing and comparing the legal problems about athletes' image right cases in recent years, the author hopes to provide legal advice for sports dispute handling organizations to resolve disputes. First, improve the existing legal system, extend the protection of the image of athletes in the field. Second, enrich tort law and increase the protection content of athlete's image right. Third, the establishment of property law legislation system. Fourth, strengthen supervision and implement the management system of athletes' commercial activities. Fifth, increase the training and support of sports intermediary organizations and sports brokers development.
【学位授予单位】：河南师范大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D923;G812.3

【相似文献】