中国男子篮球职业联赛俱乐部的时空演变

发布时间：2018-06-05 14:18

本文选题：中国男子篮球职业联赛 + 职业篮球俱乐部　；参考：《北京体育大学学报》2017年04期

【摘要】：从1995年至今,中国男子篮球职业联赛(CBA)已有20余个赛季,而其俱乐部作为特殊的企业也逐渐成为城市公共文化和朝阳产业的重要组成部分。以人文地理学为理论基础,采用文献资料调研、基尼系数计算、数理统计等方法,针对CBA俱乐部的时空演变,探寻其时序变化和空间布局特征。研究表明:CBA俱乐部数量在起伏中不断增加,由最初的12个发展到现有的20个,但数量相比成熟的职业联赛尚有差距;俱乐部球队名称变更和主场城市搬迁频繁,对球队的文化传承和品牌打造已产生不良影响;俱乐部的空间分布在总体上呈现出不均衡状态,每个赛季都存在集聚现象,有71.9%的俱乐部密集于经济发达的东部沿海地区,直辖市、省会或副省级城市是俱乐部主场的首选,这些城市出现频次累计占总数的66.3%,并表现出较强的稳定性。建议CBA主动开拓中、西部地区的职业篮球市场,增加俱乐部数量;快速提升俱乐部的盈利能力,适时禁止俱乐部冠名权的出售,加强球队名称的规范化管理;尽快构建CBA俱乐部与主场城市之间的良性互动发展模式。为中国篮球职业化发展战略的顶层设计和CBA俱乐部未来的空间布局提供理论参考和决策支持。
[Abstract]:Since 1995, China Men's Basketball League (CBA) has been more than 20 seasons, and its club, as a special enterprise, has gradually become an important part of urban public culture and sunrise industry. Based on the theory of human geography, the methods of literature investigation, Gini coefficient calculation and mathematical statistics are used to explore the temporal change and spatial layout characteristics of CBA club. Studies show that the number of CBA clubs has been increasing from the first 12 to the present 20, but there is still a gap between the number of mature professional leagues, the change of the name of the club team and the frequent relocation of the home city. The spatial distribution of the club presents an unbalanced state on the whole, and every season there is a phenomenon of concentration. 71.9% of the clubs are concentrated in the eastern coastal areas with developed economies, 71.9% of the clubs are concentrated in the eastern coastal areas where the economy is developed. Cities directly under the Central Government, provincial capitals or sub-provincial cities are the first choice of the club's main floor, which accounts for 66.3% of the total, and shows strong stability. It is suggested that CBA should take the initiative to open up the professional basketball market in the western region, increase the number of clubs, promote the profitability of the clubs, ban the sale of the naming rights of the clubs, and strengthen the standardized management of the names of the teams. As soon as possible, the CBA club and the home city between the benign interaction between the development model. It provides theoretical reference and decision support for the top-level design of Chinese basketball professional development strategy and the future spatial layout of CBA club.
【作者单位】：上海体育学院体育教育训练学院;广西师范大学体育学院;
【基金】：上海体育学院研究生教育创新基金资助项目(编号:YJSCX2015002)
【分类号】：G841

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