北京市朝阳区营利性少儿篮球俱乐部发展现状与对策研究

发布时间：2018-06-12 15:59

本文选题：朝阳区 + 少儿篮球　；参考：《首都体育学院》2017年硕士论文

【摘要】：北京作为国际化大都市,篮球氛围浓厚,拥有广泛的青少年篮球基础,而且近年来北京市中考将篮球作为中学生体育加试必考三大选择项目之一,越来越多学生选择篮球作为考试项目,所以篮球变得炙手可热,学校体育发展不能满足学生对篮球培训个性化需求,专门为少儿提供篮球学习的少儿篮球培训俱乐部便出现了,但俱乐部在发展中存在许多不尽人意的地方,比如场地、教练员、俱乐部管理者等方面的问题。本文以北京朝阳区15家营利性少儿篮球俱乐部的发展现状为研究对象,以朝阳区营利性少儿篮球俱乐部的学员、学员家长、教练员、管理人员为调查对象,并采用了文献资料法、问卷调查法、访谈法、实地考察法、数理统计法、逻辑分析法,通过对培训俱乐部的特色课程,人力资源、培训的价格、培训的质量、宣传方式、培训内容等方面进行深入调查,并分析出了俱乐部在发展中遇到的问题。并提出对策与建议。本文的研究结论为:1、俱乐部主要分布在体育场与学校周围,以租赁合作经营为主,多数为中型俱乐部,学员男女比例严重失调。2、俱乐部学员以7-13岁中小学生为主,参加俱乐部培训动机明确,学员虽参加俱乐部培训时间不充足,但通过培训后收获较多。3、学员家长与学员对篮球课程培训基本满意,参加周末班培训的学员最多,家长对学员体育培训支出较为合理。4、俱乐部教练员不重视篮球理论知识方面的教育,缺乏对学员意志力方面的培养。5、俱乐部教练员运动背景较好,基本可以满足学员培训的需求,但俱乐部教练员主动学习能力不强。6、俱乐部虽然具有很强的营利能力,但发展过分注重经济效益,依赖网络招生,不注重培训内容的丰富与创新,制定篮球培训课程内容随意性大。7、俱乐部管理人多为教练员岗位转化而来,管理专业化程度不高,在招生宣传方面资金投入不多,存在教练员代替管理人员管理俱乐部的现象。
[Abstract]:Beijing, as an international metropolis, has a strong basketball atmosphere and has a wide base of juvenile basketball. In recent years, the Beijing Middle School examination has taken basketball as one of the three major choice items for high school students' sports test. More and more students choose basketball as an examination item, so basketball becomes hot, the development of school sports can not meet the students' individualized demand for basketball training, and a children's basketball training club that provides basketball learning for children appears. However, there are many problems in the development of the club, such as the field, coaches, club managers and so on. The present situation of 15 for-profit children's basketball clubs in Chaoyang District of Beijing is taken as the research object, and the students, parents, coaches and managers of the for-profit children's basketball clubs in Chaoyang District are taken as the objects of investigation. And it adopts the methods of literature, questionnaire, interview, field investigation, mathematical statistics, logic analysis, through the characteristic courses of the training club, human resources, the price of training, the quality of training, the way of propaganda. The training content and other aspects of in-depth investigation and analysis of the club in the development of problems encountered. And put forward the countermeasure and suggestion. The conclusion of this paper is: 1: 1, clubs are mainly distributed around stadiums and schools, mainly in leasing cooperative management, most of them are medium-sized clubs, and the ratio of male to female students is serious imbalance. The students of clubs are mainly primary and middle school students aged 7-13. The motivation of participating in club training is clear, although the training time is not enough, but after the training, the students' parents and students are basically satisfied with the training of basketball course, and the students who attend the weekend class are the most. The parents' expenditure on sports training is reasonable. 4. The club coaches do not attach importance to the education of basketball theory knowledge, lack of cultivation of students' willpower, and the sports background of club coaches is better. Basically can meet the needs of the trainees training, but the club coaches active learning ability is not strong. 6, although the club has a strong profit ability, but the development of too much attention to economic benefits, relying on network enrollment, Do not pay attention to the enrichment and innovation of the training content, make basketball training curriculum content random. 7, club managers mostly for coaches post transformation, management is not high degree of specialization, in the recruitment and publicity of the investment is not much, There is the phenomenon that coaches manage clubs instead of managers.
【学位授予单位】：首都体育学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G841

【参考文献】