张家界市户外运动资源开发研究

发布时间：2018-06-13 18:24

本文选题：张家界市 + 户外运动　；参考：《吉首大学》2017年硕士论文

【摘要】：户外运动在我国萌生较晚,随着改革开放以及国内经济形势的好转,人们普遍渴望亲近大自然,体验户外运动的愉悦感。张家界因其独具特色的自然资源,使得户外运动有了发展的根基与保障。2014-2016年始全国各省市纷纷出台了地区性户外运动产业加快发展和指导性方案,为户外运动带来优越的市场经济发展环境和空间。探寻张家界市户外运动资源开发的创新路径为实然之举。本文以张家界市户外运动资源开发为研究对象,通过运用文献资料法、问卷调查法、专家访谈法等以张家界市户外运动资源开发为着力点,深入了解本地区户外运动开展的基本情况,归结影响张家界市户外运动资源开发的各种因素,以此结合实际情况探究张家界市户外运动资源开发的创新路径,以期实现人与自然的和谐相处,进而走向资源共享、生态文明协同发展的道路。具体研究的结论如下:第一,张家界市户外运动资源开发内容呈现多样化。张家界市户外运动资源优势主要表现在生态环境资源、民族文化资源、旅游环境资源等方面,具备了开发户外运动资源的客体优势。张家界是一个多民族聚居区,丰富多彩的传统文化和传统民族体育项目是开展体户外运动的载体,推动户外运动与人文精神的整合,增强户外运动的趣味性和吸引力。第二,基于槟榔谷户外运动资源开发的经验借鉴。在个体认知方面,涵盖了个体的运动技能、兴趣爱好、运动习惯等方面。在管理机制上实现赛事运作的市场化,科学合理分配资源,实现市场资源共享,以及效益最大化。在市场拓展方面,户外运动赛事运作离不开多媒体的宣传和推动,开发云服务管理模式以及赛事网络平台建设。推促有形和无形赛事市场资源的拓展和品质的提升。第三,基于槟榔谷户外运动资源开发的启示。健康中国引领户外运动发展,“健康中国”背景下户外运动迎来了新的发展机遇,这也契合了全民健身发展的需要。突出地区资源特色,合理开发户外运动环境资源,民族文化资源的互融与合理配置。第四,张家界市户外运动资源开发路径的创新发展。对张家界市户外运动资源开发现状的实地考察及案例因素研究,探寻新时期张家界市户外运动资源开发、创新、发展的路径,主要表现在:加强基础设施建设,实现资源共享;推动资源合理利用,保护生态环境、坚持绿色发展;发挥资源优势,提升安全保障,打造品牌形象;打造户外精品赛事,促进户外运动旅游发展;培养专业户外运动人才以及社会资本引进,促进张家界地区户外运动资源的生态化发展。
[Abstract]:Outdoor sports started late in our country. With the reform and opening up and the improvement of domestic economic situation, people generally longed to get close to nature and experience the pleasure of outdoor sports. Because of its unique natural resources, Zhangjiajie has the foundation and guarantee for the development of outdoor sports. Since 2014-2016, provinces and cities across the country have introduced regional outdoor sports industry development and guidance programs one after another. For outdoor sports to bring superior market economy development environment and space. To explore the innovative path of Zhangjiajie outdoor sports resources development is a real move. This paper takes the development of outdoor sports resources in Zhangjiajie as the research object, through using the method of literature, questionnaire, expert interview and so on, taking the development of outdoor sports resources in Zhangjiajie as the focus. Deeply understand the basic situation of outdoor sports development in this area, sum up the various factors that affect the development of outdoor sports resources in Zhangjiajie City, and explore the innovative path of the development of outdoor sports resources in Zhangjiajie City by combining the actual situation. In order to achieve the harmony between man and nature, and then to share resources, ecological civilization coordinated development. The specific conclusions are as follows: first, Zhangjiajie outdoor sports resources development content presents diversification. The advantages of outdoor sports resources in Zhangjiajie City are mainly manifested in the aspects of ecological environment resources, national cultural resources, tourism environment resources and so on, which possess the object advantage of developing outdoor sports resources. Zhangjiajie is a multi-ethnic area. The rich and colorful traditional culture and traditional national sports are the carriers to carry out outdoor sports, promote the integration of outdoor sports and humanistic spirit, and enhance the interest and attraction of outdoor sports. Second, based on the development of outdoor sports resources in Betelnut Valley experience. In the aspect of individual cognition, it covers individual motor skills, hobbies, sports habits and so on. In the management mechanism, the marketization of the event operation, the scientific and reasonable allocation of resources, the sharing of market resources, and the maximization of benefits are realized. In the aspect of market expansion, outdoor sports events can not operate without the promotion and promotion of multimedia, the development of cloud service management model and the construction of competition network platform. Promote tangible and intangible events market resources and quality development. Third, based on areca Valley outdoor sports resources development enlightenment. Healthy China leads the development of outdoor sports. Under the background of "healthy China", outdoor sports ushered in a new development opportunity, which also meets the needs of the development of national fitness. Highlight the characteristics of regional resources, reasonable development of outdoor sports environment resources, ethnic cultural resources of mutual integration and rational allocation. Fourth, Zhangjiajie city outdoor sports resources development path innovation and development. The field investigation and case study on the development of outdoor sports resources in Zhangjiajie City, and the exploration of the development, innovation and development of outdoor sports resources in Zhangjiajie City in the new period are mainly manifested in the following aspects: strengthening the construction of infrastructure and realizing the sharing of resources; Promote the rational use of resources, protect the ecological environment, adhere to the green development; give play to the advantages of resources, improve security, create a brand image; create quality outdoor events, promote the development of outdoor sports tourism; Cultivating professional outdoor sports talents and introducing social capital to promote the ecological development of outdoor sports resources in Zhangjiajie area.
【学位授予单位】：吉首大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G895

【参考文献】