长春市高校羽毛球赛事发展现状及对策研究

发布时间：2018-06-22 20:38

本文选题：长春市高校 + 羽毛球赛事　；参考：《吉林大学》2017年硕士论文

【摘要】：羽毛球运动是我国竞技体育的优势项目,不仅在奥运会上取得了优良的成绩,而且也是广大健身爱好者喜爱的健身项目之一。高校羽毛球赛事发展才刚刚开始,很多比赛还停留在学生娱乐健身推广的层面上,且无论是赛事本身的影响力还是运营管理等方面都存在诸多问题。本文以长春市高校羽毛球赛事发展现状及对策为研究对象,通过文献资料法、专家访谈法、问卷调查法、逻辑分析法和数理统计法等研究方法,通过调查长春市10所普通高等院校的羽毛球赛事发展现状,分析影响长春市高校羽毛球赛事发展的主要因素,结合专家意见、其他项目在高校的发展成功经验以及国外羽毛球赛事发展的成功经验,对未来长春市高校羽毛球赛事的发展提出相应对策。研究结果表明:1.长春市高校羽毛球赛事发展现状主要表现为:长春市高校羽毛球运动发展较为落后,高校的重视程度还需进一步提升;长春市高校羽毛球赛事数量规模和竞赛水平不高,校级羽毛球赛商业化程度低;长春市高校羽毛球赛事组织结构单一,高校为主要资源配置主体,政府和市场参与较少。2.影响长春市高校羽毛球赛事发展的主要因素主要包括:地域环境、领导管理机构、高校重视程度和赛事运营管理。3.长春市高校羽毛球赛事发展对策:平衡政府、羽协、高校和市场之间的关系;加快高校羽毛球赛事的商业化脚步;大力打造高校羽毛球品牌赛事。
[Abstract]:Badminton is an advantage of competitive sports in China. It has not only achieved good results in the Olympic Games, but also is one of the favorite fitness events for the majority of fitness enthusiasts. The development of university badminton competition has just begun, many competitions still stay on the level of students' entertainment and fitness promotion, and there are many problems in both the influence of the event itself and the operation management and so on. This paper takes the current situation and countermeasures of badminton events in Changchun as the research object, through the methods of literature, expert interview, questionnaire, logic analysis and mathematical statistics, etc. By investigating the present situation of badminton events in 10 colleges and universities in Changchun, this paper analyzes the main factors that affect the development of badminton events in colleges and universities in Changchun, and combines the opinions of experts. The successful experiences of other projects in colleges and universities as well as the successful experiences of foreign badminton events have put forward corresponding countermeasures for the future development of university badminton events in Changchun. The results of the study show that 1: 1. Changchun university badminton event development situation is mainly shown as: Changchun university badminton sports development is relatively backward, colleges and universities need to further enhance the degree of attention; Changchun university badminton tournament quantity and competition level is not high, The level of commercialization of school level badminton competition is low; Changchun university badminton tournament organization structure is single, colleges and universities are the main body of allocation of resources, the government and market participation is less. 2. The main factors that affect the development of badminton events in Changchun include: regional environment, leading management institutions, the degree of attention of colleges and universities and the operational management of the events. 3. Changchun University Badminton events development countermeasures: balance the relationship between the government, badminton association, universities and the market; accelerate the commercial pace of university badminton events; vigorously create university badminton brand events.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G847

【参考文献】