北京2022冬奥会雪上场馆赛后开发利用研究

发布时间：2018-06-22 23:37

本文选题：北京冬奥会 + 赛后场馆　；参考：《北京体育大学》2017年硕士论文

【摘要】：2015年7月31日,北京携手张家口成功获得2022年冬奥会的举办权,奥运会做为目前全球影响力最大的综合性赛事,对我国冰雪项目的发展催进作用可见一斑,习总书记为核心的党中央,各级人民政府对于奥运的投入和支持不可谓不大,如此大规模的投入兴建奥运场馆,那么如何能让场馆在服务完奥运赛事之后能最大的发挥价值,服务于社会,笔者此篇研究希望能为其构建出一种可持续发展,良好的经营模式提出一点前瞻性建议与展望。国对冰雪场所的研究大多都集中于现有的冰雪场馆在目前经营过程当中存在的问题,并针对性的提出相关的对策建议,绝大部分的经营模式都大同小异地停留在商业化多目标多主体的经营方式。本文主要利用2022年我国即将举办冬季奥运会这一契机,对我国的冰雪产业以及场馆赛后管理方式进行系统性的分析,立足于夏季奥运会、国内外大型雪上场馆的经营模式,对我国的北京2022雪上场馆赛后利用经营开发模式进行系统行的研究。本文通过文献资料法和案例分析法对国外的知名雪上场馆和近几届冬奥会的雪上场馆的经营模式以及国内知名的雪上场馆,如亚布力、帽儿山等雪场的经营模式等研究对象进行了比较系统的分析,并归纳出四点经营开发利用方面的问题:首先,区域总体规划不足;其次,投资主体较为单一;再次,场馆位置规划不合理;第四,雪上项目受气候条件的限制。笔者通过查阅资料将北京冬奥会雪上场馆规划,赛后运营规划,国内外大型雪场的先进开发利用经验等,结合我国国情和实际业主组成情况,并对国内外雪上场馆的案例列举并对经营模式加以分析,得出以下几点结论:一是实施多功能化设计,创造赛后运营条件;二是专业性竞技场馆和参与性群众场馆相结合;三是北京冬奥会雪上场馆应着重整合资源,打造区域经济;四是完善北京冬奥会该雪上场馆的配套设施。因为北京冬奥会雪上场馆大部分尚在规划阶段,没有建成,此文为前瞻性研究,尚有很多局限性。基于作者从事该项工作,可得资料更新,因国家高度关注北京冬奥会的举办将会给我国的冰雪产业带来极为有利的发展环境,很多后续的经营问题将会陆续展开,有待后续跟进研究。
[Abstract]:On July 31, 2015, Beijing joined hands with Zhangjiakou to successfully win the 2022 Winter Olympic Games. The Olympic Games, as the most influential comprehensive event in the world at present, can be seen in promoting the development of ice and snow projects in China. The Party Central Committee, with General Secretary Xi as the core, and people's governments at all levels have no big input and support for the Olympic Games. With such a large-scale investment in the construction of Olympic venues, how can the venues maximize their value after serving the Olympic Games? In order to serve the society, the author hopes to construct a kind of sustainable development and good business model. Most of the research on ice and snow sites in China focuses on the problems existing in the current operation of the existing ice and snow venues, and puts forward relevant countermeasures and suggestions. Most of the business models are similar to each other in the commercial multi-objective multi-agent management mode. Based on the opportunity of hosting the Winter Olympic Games in China in 2022, this paper makes a systematic analysis of the ice and snow industry in China and the management methods of the venues after the competition. It is based on the management mode of the summer Olympic Games and the large-scale snowy stadiums at home and abroad. This paper makes a systematic study on the development mode of the Beijing 2022 snowy pavilions after the competition. Through the method of literature and case analysis, this paper analyzes the operating mode of the famous snow-covered stadiums abroad and the snow-covered stadiums of the recent Winter Olympics, as well as the domestic well-known snow-covered stadiums, such as Yabli, This paper makes a systematic analysis of the management model of the snowspots such as Mo'ershan, and concludes four problems in the development and utilization of the four aspects: first, the overall planning of the region is insufficient; secondly, the investment body is relatively single; third, Venue location planning is unreasonable; fourth, snow projects are restricted by climatic conditions. Through consulting information, the author combines the planning of snow-covered venues in Beijing Winter Olympics, the post-competition operation planning, the advanced development and utilization experience of large-scale snowspots at home and abroad, and so on, in combination with the national conditions of our country and the composition of the actual owners. The author enumerates the cases of snow pavilions at home and abroad and analyzes the management model, and draws the following conclusions: first, implementing multi-functional design to create post-competition operating conditions; second, combining professional arena and participatory mass venues; Third, the Beijing Winter Olympics snow stadium should focus on the integration of resources to build regional economy; fourth, improve the Beijing Winter Olympics snow venues supporting facilities. Because most of the Beijing Winter Olympics snowy venues are still in the planning stage and have not been built, this paper is a forward-looking study with many limitations. Based on the work done by the author and the availability of updated information, because the state pays close attention to the holding of the Beijing Winter Olympic Games, it will bring a very favorable development environment for the ice and snow industry in our country, and many subsequent business problems will be launched one after another. Pending follow-up study.
【学位授予单位】：北京体育大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G863

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