宁波市区健身俱乐部经营管理研究

发布时间：2018-07-01 08:04

本文选题：宁波市 + 健身俱乐部　；参考：《宁波大学》2017年硕士论文

【摘要】：本文根据宁波市的具体情况,依托宁波市的经济发展状况,在本市城区的知名商业健身俱乐部进行实地考察和问卷调查,了解每个俱乐部存在的经营管理的具体问题,对一些健身俱乐部进行了详细的调查,对一些比较落后的观念进行改进,为了形成自己的独特的竞争优势,还对市场做出了进一步的调查。本次研究对象是宁波市区规模结构有差异的商业健身俱乐部,包括宁波市海曙、江东、江北三区。本人以兼职教练员身份在宁波美日健身俱乐部和启兴健身俱乐部进行实习学习。此外,还对在网络、报刊上进行相关资料的查询和搜集,之后对其进行详细整理,统计宁波市一些健身产的相关资料,主要有宁波市的相关年鉴和江宁波市体育发展报告,并对资料和报告研究进行阅读和研究,对健身俱乐部实地考察,就本论文研究的问题与健身俱乐部的长远进行相关的调查和提问,对其进行试卷发放的方法调查,在填写对象填写问卷结束后,与其进行一步的对话和交流。就可以真实有效的了解健身俱乐部中存在的主要问题,增加自身资料的真实性和有效性。为扩展健身项目、扩大健身规模以满足不同层次消费者的要求,加强服务意识和提高服务理念,加强企业内部人员的培养和管理,树立良好的企业形象。研究主要分为3个部分:健身俱乐部的日常经营管理,健身俱乐部员工管理,健身俱乐部会员管理。通过本论文的研究能够使市场上经营不善的健身房改善经营状况,能够在健身俱乐部的管理上更加科学,使资源最大利用,实现全面的经济效益。宁波市商业健身俱乐部中健身消费者健身消费行为的科学投入使用,有效的让客户找到适合自己的健身俱乐部,能够更好地是消费者达到自己的理想效果。
[Abstract]:According to the specific situation of Ningbo City, relying on the economic development of Ningbo City, this paper conducts field investigation and questionnaire survey in famous commercial fitness clubs in this city area to understand the specific problems of management and management of each club. This paper makes a detailed investigation on some fitness clubs and improves some backward ideas. In order to form its own unique competitive advantage, it also makes a further investigation on the market. The subjects of this study are commercial fitness clubs with different scale structures in Ningbo, including Haishu, Jiangdong and Jiangbei in Ningbo. I work as part-time coach in Ningbo USA-Japan Fitness Club and Qixing Fitness Club for practical study. In addition, it also makes inquiries and collections of relevant materials on the Internet and newspapers and periodicals, and then makes a detailed arrangement of them, and counts the relevant materials of some fitness products in Ningbo City, mainly the related yearbooks of Ningbo City and the sports development report of JiangNingbo City. And reading and studying the materials and reports, investigating the field of the fitness club, investigating and asking the questions related to the long run of the fitness club, and investigating the method of issuing the test paper. After completing the questionnaire, have a step-by-step dialogue and communication. We can understand the main problems in the health club, and increase the authenticity and validity of our own information. In order to expand the fitness project, expand the scale of fitness to meet the requirements of different levels of consumers, strengthen the service awareness and improve the concept of service, strengthen the training and management of internal personnel, set up a good image of the enterprise. The research is mainly divided into three parts: daily management of fitness club, management of staff of fitness club and management of member of fitness club. Through the research of this paper, the poor management of the gymnasium in the market can be improved, the management of the fitness club can be more scientific, the maximum utilization of resources can be achieved, and the overall economic benefits can be realized. Ningbo City Commercial Fitness Club fitness consumer fitness consumption behavior of scientific input, effective customer to find their own fitness club, can better be consumers to achieve their own ideal effect.
【学位授予单位】：宁波大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G812.17

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