新浪体育微博里约奥运会新闻传播研究

发布时间：2018-07-02 09:22

本文选题：新浪体育 + 微博　；参考：《沈阳体育学院》2017年硕士论文

【摘要】：伴随着社会的发展,科学技术日益革新,影响着社会生活的方方面面,进入21世纪以后互联网技术的发展更是迅猛,在此基础上发展而来的新媒体持续壮大,不断的冲击着传统媒体的发展。微博是最近几年才发展起来的新兴网络媒体,作为新兴媒体由于其自身的特性改变着广大受众获取新闻信息的方式。体育微博是微博的重要组成部分,也正是由于微博自身的草根性、即时性、互动性等特点,对体育新闻的传播起到不小的推动作用,体育微博也逐渐成为体育新闻传播的主要形式。本文主要运用文献资料法、内容分析法等研究方法,以新浪体育2016年里约奥运会官方微博的报道内容为研究对象,微博文本时间选取为该大型赛事开闭幕式期间,以里约奥运会期间官方微博发布的全部新闻为研究样本,以拉斯韦尔的5W模式作为内容分析框架,从传播主体、传播内容、传播形式、传播渠道、传播效果等五个方面,分析新浪微博在大型体育赛事中的传播现状与特点,存在的问题,解决问题的方法及对策,并在此基础上展望体育微博未来发展态势。通过分析,笔者认为新浪体育微博奥运会期间的新闻传播现状与特点为:传播主体官方微博发布为主,转发为辅;信息内容多元化;信息组合形式多样化;传播渠道双平台共享;微博宣传的影响力巨大等。但同时新浪体育微博在传播过程中存在一些问题,如把关人缺失,盲目追求速度,权威性不足;内容同质化,缺乏深度报道,公信力不够;过度碎片化,信息内容松散;网络语言暴力等。综上笔者认为,针对困境提出的对策为提升新闻专业性,增加深度报道;增强体育微博的舆论引导功能;加强网络法制建设和监管;提升用户素质。
[Abstract]:With the development of society, science and technology are innovating day by day, which affects all aspects of social life. After entering the 21st century, the development of Internet technology is more and more swift and violent. Constant impact on the development of traditional media. Weibo is a new network media which has been developed in recent years. As a new media, it has changed the way that the audiences get news information because of its own characteristics. Sports Weibo is an important part of Weibo. It is precisely because of the characteristics of Weibo itself, such as grass root, immediacy and interactivity, that it plays an important role in promoting the spread of sports news. Sports Weibo has gradually become the main form of sports news dissemination. This article mainly uses the literature method, the content analysis method and so on research method, takes the Sina Sports 2016 Rio Olympic Games official Weibo report content as the research object, the Weibo text time selects as the large-scale competition opening and closing ceremony, Taking all the news released by the official Weibo during the Rio Olympics as a research sample, and taking Raswell's 5W model as the framework of content analysis, from five aspects: the main body, the content, the form, the channel and the effect of the communication, This paper analyzes the present situation and characteristics of Sina Weibo in large-scale sports events, the existing problems, the methods and countermeasures to solve the problems, and looks forward to the future development situation of sports Weibo on this basis. Based on the analysis, the author thinks that the present situation and characteristics of news dissemination during the Weibo Olympic Games of Sina Sports are as follows: the main body of communication is official Weibo release, the second is forwarding, the content of information is diversified, the form of information combination is diversified; The communication channel two-platform sharing; the Weibo propaganda influence is enormous and so on. But at the same time there are some problems in the dissemination of Sina Sports Weibo, such as lack of gatekeepers, blind pursuit of speed, lack of authority, homogeneity of content, lack of in-depth report, lack of credibility, excessive fragmentation, loose information content; Network language violence and so on. In summary, the author thinks that the countermeasures to solve the difficulties are to enhance the professionalism of journalism and increase the depth of reporting; to strengthen the function of public opinion guidance of sports Weibo; to strengthen the construction and supervision of network legal system; and to improve the quality of users.
【学位授予单位】：沈阳体育学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G811.21;G212

【参考文献】