山东省第23届运动会赛后场馆利用的实证研究

发布时间：2018-07-11 15:56

本文选题：23届省运会 + 赛后场馆　；参考：《曲阜师范大学》2016年硕士论文

【摘要】：体育能丰富人们的文化生活、造福大众、提升城市形象,体育场馆逐渐成为城市的地标性建筑,这些都促使国家及地方政府日益重视体育场馆的规划和建设,并将体育场馆的规划、建设与城市的发展规划相结合,拓宽了城市的发展空间,完善和提升了城市的综合服务水平。2014年,孔孟之乡——山东省济宁市召开了山东省第23届运动会,这是济宁市首次承办省运会,给济宁市带来了极大的发展机遇,充分展示了城市的品牌形象和极高的市场价值。但另一方面,随着省运会结束,体育场馆赛后运营问题日益凸显。对体育场馆赛后运营问题进行实证研究,借鉴大型体育场馆赛后利用的优秀经验,采取针对性的措施,有助于提高济宁市体育场馆赛后的利用水平,提高体育场馆的社会效益和经济效益。这对于造福济宁,和谐济宁,更好地满足济宁大众健身和娱乐活动的需求,具有十分重要的现实意义。本研究采用文献资料法、问卷调查法、访谈法、数理统计法、逻辑归纳法等方法,从山东济宁第23届运动会的场馆建设布局总体情况,场馆布局特点及对赛后场馆利用的影响,赛后体育场馆改建情况,赛后开放利用情况,消费者对场馆消费的满意度,经营者对场馆运营政策的满意度,以及运营中存在的主要问题等方面分析了省运会赛后场馆的利用情况,并且给出了相应的提升场馆利用水平的对策和建议,本研究的具体结论如下:1.省运会体育场馆的整体布局遵循分散和集中相结合,市区和县市都有场馆分布,主场馆位于北湖新区。场馆建设选址多位于城市的郊区,交通非常便利,服务设施也比较完善,配套的商品住房都已建成,但是入住率低,当下场馆运营困难。2.省运会后,济宁市根据场馆的类型分别采取了不同的改造措施,完善服务功能,实现了对外开放,并根据场馆的特点采取不同的经营模式。3.从消费者满意度看,体育场馆的收费标准不合理,较贵;对于场馆的设施和环境比较满意;对于场馆提供的产品质量也比较满意。4.从经营者角度看场馆运营中主要存在着资金、政策以及监管等三方面的问题。5.济宁市可以通过创新场馆管理运营模式,重新定位消费者群体,除了满足大型赛事活动,更多的服务于学校、社区,以提高场馆赛后利用率。
[Abstract]:Sports can enrich people's cultural life, benefit the public, promote the image of the city, and gradually become the landmark buildings of the city. All these urge the national and local governments to pay more and more attention to the planning and construction of the stadiums and gymnasiums. By combining the planning and construction of stadiums and gymnasiums with the urban development plan, we have broadened the development space of the city, improved and upgraded the comprehensive service level of the city. Shandong Province held the 23rd sports meeting in the hometown of Confucius and Mencius, which is the first time that Jining city has undertaken the provincial sports meeting, which brings great development opportunity to Jining city, and fully shows the brand image and extremely high market value of the city. But on the other hand, with the end of the provincial sports meeting, sports venues after the operation of the increasingly prominent problem. The empirical study on the post-competition operation of the stadiums and gymnasiums, the use of excellent experience after the large-scale stadiums and gymnasiums, and the adoption of targeted measures will help to improve the utilization level of the stadiums and gymnasiums in Jining. Improve the social and economic benefits of stadiums and gymnasiums. This will benefit Jining, harmonious Jining, better meet the needs of Jining mass fitness and entertainment activities, has a very important practical significance. This study adopts the methods of literature, questionnaire, interview, mathematical statistics, logical induction, and so on, from the overall situation of the venue construction layout, the characteristics of the venue layout and the influence on the utilization of the venue after the competition, in the 23rd session of Jining Games, Shandong Province. The situation of the reconstruction of sports venues after the competition, the situation of opening and utilization after the competition, the satisfaction of consumers with the consumption of the venues, the satisfaction of the operators with the operating policies of the stadiums, The main problems in operation are analyzed, and the corresponding countermeasures and suggestions to improve the utilization level are given. The concrete conclusion of this study is as follows: 1. The overall layout of provincial sports venues follows the combination of dispersion and concentration. The main stadiums and gymnasiums are located in the new area of North Lake. Venue construction location is mostly located in the suburbs of the city, transportation is very convenient, service facilities are also relatively perfect, supporting commodity housing has been built, but the occupancy rate is low, the current stadiums operation difficulties. 2. After the provincial sports meeting, Jining took different measures according to the type of venues, improved the service function, realized the opening to the outside world, and adopted different management modes according to the characteristics of the venues. From the perspective of consumer satisfaction, the fees of stadiums and stadiums are unreasonable and expensive; they are more satisfied with the facilities and environment of the stadiums; and the quality of the products provided by the stadiums is also satisfactory. 4. From the perspective of operators, there are three main problems in the operation of stadiums: capital, policy and supervision. Jining can reposition the consumer group by innovating the operation mode of venue management. Besides meeting the large-scale events, Jining can serve the school and the community more to improve the utilization rate of the venue after the competition.
【学位授予单位】：曲阜师范大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：G818

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