消费主义语境下我国体育功能的转向与定位

发布时间：2018-07-16 13:48

【摘要】：西方发达国家的消费主义正逐渐渗透到我国社会的各个阶层中,在大众文化和传播媒体的推动下,消费主义已经对中国人的消费行为、消费观念和生活方式产生了深远的影响。本文以“消费主义语境下我国体育功能的转向与定位”为题,探索消费主义在对中国社会的影响以及体育功能的辐射和对体育产业带来新的经济增长点的可能作为问题,旨在为消费主义语境下我国体育功能发生了哪些转变进行研究,准确把握我国体育功能转向的动态,及时对我国体育功能进行定位,为体育在建设小康社会中发挥其应有作用。本文以“体育功能”为研究对象,主要通过文献资料、专家访谈、逻辑分析等方法对消费主义语境下我国体育功能的转向与定位进行研究。论文共分为四个章结进行阐述,第一章节主要通过历史演绎的方法对体育功能产生的逻辑起点进行追踪,认为逻辑起点是对体育功能的基本问题进行回答所依赖的关键概念,直接影响对体育功能问题的回答,影响整个体育功能体系的构建,考察体育发展的历史过程,发现体育功能与作用是动态的,不是一成不变的,它是受社会政治、经济、文化等因素直接影响的。从而反思当今社会体育功能的转向问题,为论文做了横向的历史维度的铺垫。认为人类的生存需要是体育功能产生的逻辑起点,体育功能的产生不仅通过人类为了适应自然和社会而生成,而且也在于体育使人成为人,成为有思想的人、成为身体健壮的人、成为精神文明的人;第二章节主要对中国语境下体育功能具体化的呈现进行分析,认为体育功能是受国家的政治、经济、文化、教育等条件的影响和制约,在历史过程中不断演变、发展和完善,形成与时代背景相适应的体育功能。随着小康社会的全面建设,人们生活质量得到相应的提高,健康的生活方式也形成了与体育发展相对应的模式,体育的各种功能也形成了较为稳定的状态,具体表现为体育的政治功能、健身功能、教育功能、娱乐功能和经济功能;而当下的体育政治功能一元化的强化已经不符合当今中国社会民众对体育的需求,无法满足社会发展的需求,昭示着体育功能转型的现实性和必然性。第三章节主要考察消费主义背景下中国体育功能发生的转向,认为消费主义时代的到来,人们消费能力得到大幅提升,社会发展的重心也由生产转向了消费,传统意义上的消费已经转向符号性的消费,个体的消费行为和倾向也发生了转变,体育功能的形式也必然会发生相应的转向。随着社会的发展和生产力的提高,在消费主义大环境下人们的生活和消费观念已经发生了转变,以前是攒钱,现在人们的消费观念发生重大变化,现在想要一套房子或者一台车可以采取贷款的方式,出去旅游多数人开始选择自驾游形式。包括家电下乡也是在反映我国刺激消费的一种手段,但是这一些现象都是符合时代特征的,这既满足了人民的消费欲望又减少了经济压力,那么,在物质绝对过剩的基础上,不管是消费或者体育,都是用来为这个社会的主体——人,进行服务的。所以本文在写体育功能转向的同时也重点阐述了,通过考察消费与体育的关系,认为消费主义背景下体育功能的转向主要表现为政治功能从“一元”转向“多元”、健身功能从“生产”转向“生活”、教育功能从“功利性”转向“人文性”、娱乐功能从“玩具”转向“符号”、经济功能从“隐性”转向“凸显”;那么,第四章主要建议消费主义语境下中国体育功能该如何定位,认为消费主义时代的到来为我国体育事业的发展带来机遇性的挑战,在加速体育功能发展的同时,更应该对体育功能发展的方向进行准确的定位。根据消费主义背景下体育功能发生的转向,认为消费主义语境下我国体育功能的定位主要体现为政治功能应重视政治软实力、体育健身功能应体现生活质量、体育教育功能应以人为本、体育娱乐功能应达到精神需求、体育经济功能应体现合而不同。而功能转向还意味着政府职能的转变;功能的转向意味着民众的健康诉求、娱乐诉求的满足和民生逻辑的实现;功能的转向还昭示着体育人权的实现。
[Abstract]:Consumerism in western developed countries is gradually infiltrating into every stratum of our society. With the promotion of mass culture and media, consumerism has had a profound influence on the consumption behavior, the consumption concept and the way of life of the Chinese people. This article is based on the "turning and positioning of the sports function in the context of consumerism". The question is to explore the influence of consumerism on Chinese society, the radiation of sports function and the possibility of bringing new economic growth points to the sports industry. It aims to study the changes in the sports function of our country in the context of consumerism, accurately grasp the dynamic change of our sports function and the sports function of our country in time. This article takes "sports function" as the research object, mainly through literature, expert interview, logical analysis and other methods to study the orientation and orientation of sports function in the context of consumerism in the context of consumerism. The article is divided into four chapters and the first chapter is the main part. The logical starting point of sports function should be traced through historical deduction, and the logical starting point is the key concept to answer the basic problems of sports function, which directly affects the answer to the problem of sports function, the construction of the whole sports function system, the historical process of sports development, and the discovery of sports merit. The function is dynamic, not constant, it is directly influenced by the social, political, economic, cultural and other factors. Therefore, it rethinks the current social sports function turning problem and makes a horizontal historical dimension for the thesis. It thinks that the human survival needs are the logical starting point of sports work, and the production of sports function is not only through. In order to adapt to the nature and society, human beings are formed in order to adapt to the nature and society, and it also lies in sports that make people become people, become thoughtful people, become strong people and become spiritual civilizations. The second chapter mainly analyzes the concrete presentation of sports function in the context of Chinese context, and thinks that the function of physical education is the political, economic, cultural, education, etc. of the country. The influence and restriction of the conditions are constantly evolving, developing and perfected in the historical process, forming the sports function adapted to the background of the times. With the comprehensive construction of the well-off society, the quality of life has been improved correspondingly. The healthy lifestyle has also formed a corresponding model with the development of sports, and the various functions of the sports have also formed a comparatively large number of functions. The state of stability is embodied in the political function of sports, the function of fitness, the function of education, the function of entertainment and the function of the economy, while the strengthening of the present political function is not in line with the demand of the people of the society in today's society. It can not meet the needs of the social development, and shows the reality and inevitability of the transformation of the sports function. The third chapter mainly examines the turn of Chinese sports function under the background of consumerism. It is considered that the Consumerism Era is coming, the people's consumption ability has been greatly improved, the center of social development is also turned from production to consumption, and the traditional consumption has turned to symbolic consumption, and the individual consumption behavior and tendency have also changed. Change, the form of sports function will inevitably turn. With the development of society and the improvement of productivity, people's concept of life and consumption has changed in the environment of consumerism. It has been saving money before. Now, people's consumption concept has changed greatly. Now, a set of houses or a car can be taken to take loan. The way the majority of the people start to choose the form of self driving tour, including home appliances to the countryside is also a means to reflect our country's stimulation of consumption, but these phenomena are in line with the characteristics of the times, which both satisfy the people's desire for consumption and reduce economic pressure, then, on the basis of absolute excess of material, whether it is consumption or Sports, all are used to serve the main body of the society, people, so this article also focuses on the turn of the sports function. Through the investigation of the relationship between consumption and sports, the main manifestation of the change of sports function under the background of consumerism is that the political work can turn from "one Yuan" to "multiple", and the function of fitness is from "Production" turns to "life", educational function turns from "utilitarian" to "humanism", entertainment function turns from "toy" to "symbol", economic function turns from "recessive" to "protruding". Then, the fourth chapter mainly suggests how to locate Chinese sports function in the context of consumerism, and thinks that the arrival of the age of consumerism is for me The development of sports cause in China brings about the challenge of opportunity. While accelerating the development of sports function, it should make a precise orientation of the direction of the development of sports function. According to the turn of the sports function in the context of consumerism, it is believed that the position of the sports function in the context of consumerism is mainly embodied in the political function and the political function should be paid attention to politics. The function of physical fitness should reflect the quality of life, the function of physical education should reflect the quality of life, the function of sports education should be people-oriented, the function of sports and entertainment should reach the spiritual demand, the function of sports economy should be reflected and different. And the function turn means the change of government function; the turn of the function means the people's health appeal, the satisfaction of entertainment demands and the logic of people's livelihood. The turning of function also shows the realization of sports human rights.
【学位授予单位】：东北师范大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G80-05

【参考文献】