NBA非裔美国球员“冷酷姿态”的社会学分析
发布时间：2018-07-16 18:04
【摘要】：NBA一直是世界篮球领域的重要代表与标志,不仅引领着世界范围内篮球运动的走向,也是全世界球迷与媒体关注的焦点。现有的NBA球员组成中,黑人非裔球员的比例占到80%,而且大都具有炫酷的球技与超高的人气,往往能够通过自己的努力与表现成为“超级巨星”。而这些颇具特色的表现就构成了黑人运动员中普遍存在的现象——“冷酷姿态”。社会学家Richard Majors提出:“冷酷姿态”是一种风格化的伪装外表,多由黑人男性运动员所使用,它不仅增加了体育运动中黑人球员的身体商品价值,同时也使他们颠覆了白人的种族逻辑,并用它在体育运动中威胁对手,尤其是白人对手。为了更好地对“冷酷姿态”这一行为进行分析与研究,本文采用了文献资料分析法、影像资料分析法以及个案分析法,对NBA非裔男运动员所呈现出的“冷酷姿态”的产生原因、表现与影响进行了全面的分析。本文认为“冷酷姿态”的表现生动、多样而具体,主要包括服饰、纹身、垃圾话和庆祝动作等,而“冷酷姿态”的出现则是多元因素综合作用的结果,如西方世界的种族文化、反种族歧视的努力、黑人球员对于社会认同、男性气质的追求、球员自身的动机、媒体的影响、NBA整体环境以及球员的生存环境等。“冷酷姿态”的存在不可避免地对球员、球队以及NBA(联盟)带来深层次的影响:可以提升球员的实力和商业价值、让其拥有独特的个人风格;可以构建球队文化、在球员之间产生独特的亲密关系;影响联盟规则的改变与发展、促进文化的多元性并影响NBA整体的发展态势。
[Abstract]:NBA has always been an important representative and symbol of the world basketball field. It not only leads the trend of basketball in the world, but also is the focus of attention of fans and media all over the world. The existing NBA players, black African-American players account for 80%, and most of the cool ball skills and super popularity, often through their own efforts and performance to become "superstars." These distinctive manifestations constitute a common phenomenon among black athletes-cold posture. Richard Majors, a sociologist, argues that "cold posture" is a stylized camouflage that is used mostly by black male athletes. It not only increases the physical value of black players in sports, It also upended white racial logic and used it to threaten opponents, especially white ones, in sports. In order to better analyze and study the behavior of "cold posture", this paper adopts the methods of literature analysis, image analysis and case analysis to analyze the causes of the "cold posture" of the male athletes of African descent in NBA. Performance and impact are comprehensively analyzed. This paper holds that the expression of "cold posture" is vivid, diverse and specific, mainly including clothing, tattoos, garbage words and celebrations, etc. The appearance of "cold posture" is the result of a combination of multiple factors, such as the racial culture of the Western world. Anti-racist efforts, black players for social identity, the pursuit of masculinity, the player's own motivation, media impact NBA overall environment and the survival environment of players and so on. The existence of "cold posture" inevitably has a profound impact on players, teams and the NBA: it can enhance the player's strength and commercial value and give him a unique personal style; it can build a team culture. It has a unique intimate relationship among players, which influences the change and development of league rules, promotes the diversity of culture and affects the overall development of NBA.
【学位授予单位】：北京体育大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G841
[Abstract]:NBA has always been an important representative and symbol of the world basketball field. It not only leads the trend of basketball in the world, but also is the focus of attention of fans and media all over the world. The existing NBA players, black African-American players account for 80%, and most of the cool ball skills and super popularity, often through their own efforts and performance to become "superstars." These distinctive manifestations constitute a common phenomenon among black athletes-cold posture. Richard Majors, a sociologist, argues that "cold posture" is a stylized camouflage that is used mostly by black male athletes. It not only increases the physical value of black players in sports, It also upended white racial logic and used it to threaten opponents, especially white ones, in sports. In order to better analyze and study the behavior of "cold posture", this paper adopts the methods of literature analysis, image analysis and case analysis to analyze the causes of the "cold posture" of the male athletes of African descent in NBA. Performance and impact are comprehensively analyzed. This paper holds that the expression of "cold posture" is vivid, diverse and specific, mainly including clothing, tattoos, garbage words and celebrations, etc. The appearance of "cold posture" is the result of a combination of multiple factors, such as the racial culture of the Western world. Anti-racist efforts, black players for social identity, the pursuit of masculinity, the player's own motivation, media impact NBA overall environment and the survival environment of players and so on. The existence of "cold posture" inevitably has a profound impact on players, teams and the NBA: it can enhance the player's strength and commercial value and give him a unique personal style; it can build a team culture. It has a unique intimate relationship among players, which influences the change and development of league rules, promotes the diversity of culture and affects the overall development of NBA.
【学位授予单位】：北京体育大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G841
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