政策推动机遇下的嘉兴市体育产业发展研究
发布时间：2018-07-21 13:23
【摘要】：2014年10月,国务院印发了《关于加快发展体育产业促进体育消费的若干意见》,把全民健身上升成为国家战略,把增强人民体质、提高健康水平作为根本目标,把体育产业作为绿色产业、朝阳产业进行扶持,“力争到2025年,体育产业总规模超过5万亿元,成为推动经济社会持续发展的重要力量,未来体育产业的发展空间值得期待。”至此,体育产业迎来了政策密集出台期。体育产业未来发展空间巨大。本文以嘉兴市体育产业为切入点,具体探讨一个地级城市如何把握当前国家大力支持体育产业发展的机遇,借鉴国内外发达城市的先进做法和经验,进一步推动嘉兴市体育产业可持续协调发展。本文的研究内容及方法主要有:在对比分析国内外体育产业发展现状的基础上,运用统计数据、文献资料、比较分析等方法研究探索如何把握体育产业发展机遇,推动嘉兴市体育产业健康发展。本文的结论主要有:体育产业是一个新兴的绿色产业,在嘉兴还处于发展的培育阶段,嘉兴市体育消费增长速度仍落后于居民总消费水平。当前嘉兴市体育产业面对国内外激烈竞争,应充分发挥政府的引导作用,把握国家大力支持体育产业发展的机遇期,对体育产业发展进行科学规划,制订有利于体育产业发展的基础条件政策、体制机制政策、产业融合政策、特色发展政策、平台建设政策、体育消费文化政策,进一步有效驱动嘉兴市体育产业可持续协调发展。本文的创新点主要有:选题以嘉兴市为案例研究体育产业问题,具有一定的现实意义和实际应用价值;在国家政策积极推动体育产业发展的背景下分析嘉兴市体育产业发展,具有一定前瞻性;针对问题提出的转变政府职能,提高政策的适应性,激发市场活力的对策,在当前经济发展新常态下具有较强的针对性。本文存在的不足:本文对嘉兴地区的特色体育产业,如传统的体育项目产业与新兴体育健身消费项目研究不够深入,在政策投入、政策研究方面未能提出传统体育项目与新兴体育健身消费项目对接模式;如何让社会力量介入体育赛事的承办和组织,充分发挥企业的创造力具体路径还不够清晰。本文作者将在本研究的基础上,继续对上述问题进行深入的研究。
[Abstract]:In October 2014, the State Council issued several opinions on speeding up the Development of the Sports Industry and promoting Sports consumption, which made national fitness a national strategy, with strengthening people's physique and improving their health level as the fundamental goals. Taking the sports industry as a green industry and supporting the sunrise industry, "strive to achieve a total scale of more than 5 trillion yuan by 2025, and become an important force to promote the sustainable development of the economy and society, and the future development space of the sports industry is worth looking forward to." At this point, the sports industry ushered in a policy intensive period. The future development space of sports industry is huge. Taking Jiaxing sports industry as the starting point, this paper discusses in detail how a prefecture-level city can grasp the opportunity that the state is vigorously supporting the development of sports industry, and draw lessons from the advanced practices and experiences of developed cities at home and abroad. Further promote Jiaxing City sports industry sustainable and coordinated development. The research contents and methods of this paper are as follows: on the basis of comparative analysis of the present situation of the development of sports industry at home and abroad, using statistical data, literature, comparative analysis and other methods to explore how to grasp the opportunities for the development of sports industry. Promote the healthy development of Jiaxing sports industry. The main conclusions of this paper are as follows: sports industry is a new green industry, in Jiaxing is still in the cultivation stage of development, Jiaxing sports consumption growth rate still lags behind the total consumption level of residents. In the face of fierce competition at home and abroad, Jiaxing sports industry should give full play to the guiding role of the government, grasp the opportunity period for the state to vigorously support the development of the sports industry, and carry out scientific planning for the development of the sports industry. To formulate policies on basic conditions conducive to the development of the sports industry, institutional and institutional policies, industrial convergence policies, characteristic development policies, platform construction policies, sports consumption culture policies, Further effectively drive Jiaxing City sports industry sustainable and coordinated development. The innovations of this paper are as follows: the research on the sports industry in Jiaxing City is of practical significance and practical application value, and the development of the sports industry in Jiaxing City is analyzed under the background of the national policy to actively promote the development of the sports industry. The countermeasures of changing government function, improving policy adaptability and stimulating market vitality are more targeted under the new normal condition of current economic development. The deficiency of this paper: the research on the characteristic sports industry in Jiaxing area, such as the traditional sports industry and the emerging sports consumption item, is not deep enough. Policy research failed to put forward the traditional sports and emerging sports fitness consumption model; how to let social forces participate in the undertaking and organization of sports events and give full play to the specific path of enterprise creativity is not clear enough. On the basis of this study, the author will continue to study the above problems.
【学位授予单位】：上海交通大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G80-05
本文编号：2135665
[Abstract]:In October 2014, the State Council issued several opinions on speeding up the Development of the Sports Industry and promoting Sports consumption, which made national fitness a national strategy, with strengthening people's physique and improving their health level as the fundamental goals. Taking the sports industry as a green industry and supporting the sunrise industry, "strive to achieve a total scale of more than 5 trillion yuan by 2025, and become an important force to promote the sustainable development of the economy and society, and the future development space of the sports industry is worth looking forward to." At this point, the sports industry ushered in a policy intensive period. The future development space of sports industry is huge. Taking Jiaxing sports industry as the starting point, this paper discusses in detail how a prefecture-level city can grasp the opportunity that the state is vigorously supporting the development of sports industry, and draw lessons from the advanced practices and experiences of developed cities at home and abroad. Further promote Jiaxing City sports industry sustainable and coordinated development. The research contents and methods of this paper are as follows: on the basis of comparative analysis of the present situation of the development of sports industry at home and abroad, using statistical data, literature, comparative analysis and other methods to explore how to grasp the opportunities for the development of sports industry. Promote the healthy development of Jiaxing sports industry. The main conclusions of this paper are as follows: sports industry is a new green industry, in Jiaxing is still in the cultivation stage of development, Jiaxing sports consumption growth rate still lags behind the total consumption level of residents. In the face of fierce competition at home and abroad, Jiaxing sports industry should give full play to the guiding role of the government, grasp the opportunity period for the state to vigorously support the development of the sports industry, and carry out scientific planning for the development of the sports industry. To formulate policies on basic conditions conducive to the development of the sports industry, institutional and institutional policies, industrial convergence policies, characteristic development policies, platform construction policies, sports consumption culture policies, Further effectively drive Jiaxing City sports industry sustainable and coordinated development. The innovations of this paper are as follows: the research on the sports industry in Jiaxing City is of practical significance and practical application value, and the development of the sports industry in Jiaxing City is analyzed under the background of the national policy to actively promote the development of the sports industry. The countermeasures of changing government function, improving policy adaptability and stimulating market vitality are more targeted under the new normal condition of current economic development. The deficiency of this paper: the research on the characteristic sports industry in Jiaxing area, such as the traditional sports industry and the emerging sports consumption item, is not deep enough. Policy research failed to put forward the traditional sports and emerging sports fitness consumption model; how to let social forces participate in the undertaking and organization of sports events and give full play to the specific path of enterprise creativity is not clear enough. On the basis of this study, the author will continue to study the above problems.
【学位授予单位】：上海交通大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G80-05
【参考文献】
相关期刊论文 前3条
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3 鲍明晓;;国外体育产业形成与发展[J];体育科研;2005年05期
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