健身气功在老挝推广策略研究

发布时间：2018-07-24 12:22

【摘要】：自2001年新编健身气功推广以来,其独特的健身功效和简单易练的形式,深受广大群众欢迎和喜爱,并成为新时期全民健身运动项目的主要内容之一。本文采用文献资料法、实地调查法、问卷调查法等研究方法,以老挝国立大学孔子学院健身气功学员300人和老挝万象市健身气功爱好者200人为调查对象,针对健身气功习练者的年龄、民族、学历、习练年长等开展现状调查,得出以下结论:(1)老挝健身气功习练者中,中老年人多于年轻人;男性多于女性;华人华侨练习者仅占总调查人数的6.4%。(2)老挝还没有固定的组织传播和推广健身气功,开展地区局限于首都老挝国立大学孔子学院,其他地区没有开展。(3)老挝健身气功的推广处于初级阶段,推广渠道狭窄,习练者获取信息难,且师资力量有限。在全面把握现状的基础上,运用传播学理论与知识对健身气功推广进行分析,并提出以下建议:(1)在尊重老挝本土文化的基础上,从老挝人的视角出发,开展健身气功推广的各项工作。(2)加大健身气功宣传力度,丰富宣传手段,扩大宣传途径。(3)加强与华侨华人的联系和沟通,在华侨华人内部先行推广健身气功。(4)成立健身气功老挝分会,建立老挝健身气功推广基地,增派健身气功教练。(5)以孔子学院为平台,通过文化课、兴趣班、展演等形式推广健身气功。
[Abstract]:Since the new fitness Qigong was popularized in 2001, its unique fitness efficacy and simple and easy training form have been welcomed and loved by the masses and become one of the main contents of the national fitness sports in the new period. In this paper, using the methods of literature, field investigation and questionnaire, 300 Qigong students of Confucius Institute of Lao National University and 200 Fitness Qigong enthusiasts of Laotian Vientiane City were investigated. According to the current situation of the fitness Qigong exercisers, such as age, nationality, academic background and practice age, the following conclusions are drawn: (1) among the Qigong exercisers in Laos, the middle-aged and the elderly are more than the young, the males are more than the females; Chinese and overseas Chinese practitioners account for only 6.4% of the total number of people surveyed. (2) Laos does not have a fixed organization to spread and promote fitness Qigong, and the development area is limited to the Confucius Institute of the Lao National University in the capital. Other areas did not carry out. (3) the promotion of Qigong in Laos is in the primary stage, the channels of popularization are narrow, the practitioners are difficult to obtain information, and the teachers are limited. On the basis of grasping the present situation in an all-round way, this paper analyzes the promotion of Qigong by means of communication theory and knowledge, and puts forward the following suggestions: (1) on the basis of respecting the local culture of Laos, from the perspective of Laotians, (2) increase the propaganda of fitness Qigong, enrich the means of propaganda, and expand the channels of propaganda. (3) strengthen the contact and communication with overseas Chinese, Promote fitness qigong first within overseas Chinese. (4) establish a fitness Qigong Laotian branch, establish a Laotian fitness Qigong promotion base, and increase the distribution of fitness Qigong coaches. (5) take the Confucius Institute as the platform, through cultural classes and interest classes, Exhibition and other forms to promote fitness Qigong.
【学位授予单位】：广西民族大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G852.6

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