中国武术与印度瑜伽传播模式要素的比较研究

发布时间：2018-08-08 12:11

【摘要】：印度瑜伽和中国武术同为东方传统体育,且中印两国有着非常相似的文化背景和发展轨迹。如今,印度瑜伽的发展速度是显而易见,它的传播模式有其独到的成功之处。虽然,我国武术传播已经取得了很大的成就,但是仍然有许多地方需要完善,在国内外的传播还远远不够,因此借鉴瑜伽的成功传播经验是有必要的。本文采用文献资料法、比较分析法、访谈法、问卷调查法的研究方法,从印度瑜伽和中国武术的传播历史发展出发,梳理瑜伽、武术传播的脉络和规律,进而利用传播学的研究视角,分析它们在传播过程中的传播者、传播内容、传播渠道、传播环境以及受众五个传播要素的异同。通过它们的比较寻找差异,找出得失,总结瑜伽广泛普及的成功经验,寻找有利于武术传播的具体对策。本文分别对印度瑜伽与中国武术的发展历程以及传播模式的五个基本要素的比较分析总结得出,中国武术和印度瑜伽都得到了官方传播者政府的扶持,在个人传播者中瑜伽的力度较大,而且注重二次传播者。它们都具有丰富的传播内容,但是我国武术应该像瑜伽一样根据市场需要不断调整,以吸引更多人的练习。我国武术全球化传播要充分利用好孔子学院这一传播渠道,但是要解决好孔子学院武术传播方面存在的师资匮乏、武德教育不足、教学内容不统一以及学生兴趣众口难调等方面问题。从受众来看,通过调查了解到当前瑜伽的受众群体多于武术。而武术内容庞大,价值和功能并不输于瑜伽,所以武术资源还有待进一步开发和利用。传播环境方面,主要受社会环境的影响,我国的武术国际化传播中语言方面存在很多问题,如外语武术术语没有统一的表达,外语武术书籍、教科书很少等等。
[Abstract]:India yoga and Chinese Wushu are the same oriental traditional sports, and China and India have a very similar cultural background and development track. Now, the development speed of India yoga is obvious, its mode of communication has its unique success. Although the spread of Wushu in China has taken great achievements, but there are still many places needed. In order to improve it, it is far from enough at home and abroad, so it is necessary to learn from the experience of the successful communication of yoga. In this paper, the research methods of literature, comparative analysis, interview and questionnaire are used to develop the history of the spread of yoga and Wushu in India and to comb the veins and laws of the spread of yoga and Wushu. Using the perspective of communication studies, this paper analyzes the similarities and differences between the disseminators, the communication content, the communication channels, the communication environment and the five elements of the audience in the communication process. Through their comparison, we find out the differences, find the gains and losses, summarize the successful experience of popularizing Yoga, and find out the specific countermeasures for the spread of Wushu. It is concluded that both Chinese martial arts and India yoga have been supported by the government of the official disseminators, the strength of yoga in the individual communicators and the two disseminators. Both of them all have rich communication content, but our country is armed with the five basic elements of the communication model. It should be constantly adjusted to attract more people, like yoga, in order to attract more people. The spread of Wushu in our country should make full use of the communication channel of Confucius college, but it is necessary to solve the shortage of teachers in the dissemination of Wushu in Confucius college, the lack of education in Wushu, the disunity of teaching content and the difficulty of students' interest. From the audience, from the audience, through the investigation to understand that the current yoga audience is more than the martial arts. And the martial arts content is huge, the value and function do not lose in yoga, so the Wushu resources still need further development and utilization. The environment of the communication is mainly influenced by the social environment, and the language aspects of the international dissemination of Wushu in our country exist. In many problems, such as foreign language martial arts terminology is not unified expression, foreign martial arts books, textbooks rarely, and so on.
【学位授予单位】：南京师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G852;G831.3

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