基于锚定效应的贵族运动大众化现象研究——以网球为例
发布时间：2018-08-11 13:49
【摘要】：采用文献资料法以大众网球为例,对贵族运动大众化现象进行研究分析,认为,在锚定效应的影响下,普及、无限制、低消费被设定为贵族运动大众化的发展方向,但无法收到预期效果。精贵、高贵、昂贵的贵族运动特征是网球为代表的贵族运动发展的客观动力,"贵族"文化符号对于网球为代表的"贵族运动"项目具有巨大的推动价值。
[Abstract]:Taking mass tennis as an example, this paper studies and analyzes the phenomenon of popularization of aristocratic sports. It is concluded that under the influence of anchoring effect, popularization, unlimited consumption and low consumption are set as the development direction of the popularization of aristocratic sports. But can not achieve the desired results. The characteristic of noble, noble and expensive aristocratic sport is the objective motive force of the development of the noble sport represented by tennis, and the cultural symbol of "aristocrat" has great value in promoting the item of "aristocratic sport" represented by tennis.
【作者单位】： 四川师范大学体育学院;
【基金】：四川省教育厅项目(15SB0034);四川省教育厅人文社会科学(体育社会科学)重点研究基地研究项目(TY2016201) 四川师范大学校级科研基金项目(14qn39)
【分类号】：G845
[Abstract]:Taking mass tennis as an example, this paper studies and analyzes the phenomenon of popularization of aristocratic sports. It is concluded that under the influence of anchoring effect, popularization, unlimited consumption and low consumption are set as the development direction of the popularization of aristocratic sports. But can not achieve the desired results. The characteristic of noble, noble and expensive aristocratic sport is the objective motive force of the development of the noble sport represented by tennis, and the cultural symbol of "aristocrat" has great value in promoting the item of "aristocratic sport" represented by tennis.
【作者单位】： 四川师范大学体育学院;
【基金】：四川省教育厅项目(15SB0034);四川省教育厅人文社会科学(体育社会科学)重点研究基地研究项目(TY2016201) 四川师范大学校级科研基金项目(14qn39)
【分类号】：G845
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