海南体育旅游流量与流向的时空变化规律研究
发布时间：2018-09-02 09:22
【摘要】：本文以促进海南省体育旅游流的发展为研究目的,以海南省体育旅游客流为研究对象,以推拉理论为基础,运用文献资料、专家咨询、问卷调查、实地访谈、数理分析等研究方法,对海南省典型体育旅游景区的287名旅游者进行调研,研究了海南省体育旅游流量与流向的影响因素。同时对十二五期间海南省体育旅游流的大数据进行了追踪研究,分析了海南省体育旅游流量与流向的时空变化规律,为海南省体育旅游的发展提供一定的理论支撑和数据支持,对海南国际旅游岛的全面升级建设具有一定意义。研究表明:1.2010-2015年海南省体育旅游流量年度变化在波折中上升,月变化呈现较大差异。但2012-2014年海南省体育旅游流量的发展较稳定。月度分布不均衡,2月和12月是海南体育旅游的旺季,1月、4月和7月是淡季。海南省体育旅游流量的空间相对差异较大,绝对差异较小。2.2010-2015年海南体育旅游大多流向北部旅游区、西部旅游区和南部旅游区等,且北部和南部旅游区的体育旅游流年度变化较大,西部和东部旅游区的体育旅游流年度变化相对较小。2010-2014年海南体育旅游的区域主导性过度集中明显,2015年开始慢慢趋近于正常化,发展趋向越来越合理。3.海南体育旅游大多流向西部旅游区和北部旅游区,流向中部旅游区的较少,但有均衡发展的趋势。海南体育旅游流量大多来自于在华南地区和华中地区,随着客源地与海南体育旅游目的地距离的越远,旅游流量越少,符合距离衰减规律;在体育旅游流向上大多呈现出直线往返的单一双向流动过程。4.影响海南体育旅游流量与流向的因素主要是海南体育旅游目的地独特的地理气候条件以及多元的自然、人文体育旅游资源;独一无二的政策支持、良好的体育旅游接待力和区际关系;体育旅游者的运动健康旅游动机明显,偏爱登山徒步、漂流探险和游泳等体育旅游项目;旅游者对海南体育旅游的评价和感受良好。建议:1.对政府而言:加强体育旅游的基础设施建设,积极进行招商引资;规范和完善体育旅游的管理机制,树立良好的形象;引导地域联合开发,均衡体育旅游流量与流向的发展。2.对企业而言:关注体育旅游者的需求,有针对性的开发凸显海南特色的体育旅游产品;提升企业形象,提供高质量的体育旅游服务;加强企业间的合作,促进体育旅游利益最大化,扩大体育旅游流量与流向。
[Abstract]:The purpose of this paper is to promote the development of sports tourism flow in Hainan Province, to study the tourist flow of sports tourism in Hainan Province, based on the theory of push and pull, to use literature, expert consultation, questionnaire investigation, field interviews, etc. By means of mathematical analysis and other research methods, 287 tourists from typical sports tourist spots in Hainan Province were investigated, and the influencing factors of the flow and direction of sports tourism in Hainan Province were studied. At the same time, big data of sports tourism flow in Hainan Province during the 12th Five-Year Plan is followed up and studied, and the temporal and spatial changes of sports tourism flow and direction in Hainan Province are analyzed, which provides certain theoretical support and data support for the development of sports tourism in Hainan Province. It has a certain significance for the overall upgrading and construction of Hainan International Tourism Island. The study shows that the annual change of sports tourism flow in Hainan Province from 2010 to 2015 increases in the twists and turns, and the monthly variation is quite different. But 2012-2014 Hainan Province sports tourism flow development is relatively stable. Monthly distribution is uneven, February and December are the peak season of Hainan sports tourism, January, April and July are off-season. Hainan Province sports tourism flow space relatively large difference, absolute difference is small. 2010-2015 Hainan sports tourism mostly flows to the northern tourism area, the western tourism area and the southern tourism area, etc. The annual changes of sports tourism flows in the northern and southern tourist areas are relatively small. The regional dominance of sports tourism in Hainan Province from 2010 to 2014 is obvious, and the normalization of sports tourism flows in 2015 is gradually approaching to Hainan, and the annual changes of sports tourism flows in the western and eastern tourist areas are relatively small. The trend of development is more and more reasonable. Most of Hainan sports tourism flows to the western and northern tourist areas, but to the central tourist areas is less, but there is a trend of balanced development. Hainan sports tourism flow mostly comes from South China and Central China. With the distance between the tourist source and the Hainan sports tourism destination, the less the tourist flow is, the less the distance attenuation law is. In the direction of sports tourism most of the straight line to and from a single two-way flow process. 4. The main factors influencing the flow and direction of Hainan sports tourism are the unique geographical and climatic conditions of Hainan sports tourism destination, the pluralistic natural and humanistic sports tourism resources, the unique policy support, Good sports tourism receptivity and inter-regional relations; sports tourists sports health tourism motivation obvious preference for hiking drifting adventure swimming and other sports tourism projects; tourists to Hainan sports tourism evaluation and good feelings. Suggestion 1. For the government: strengthen the infrastructure construction of sports tourism, actively attract investment; standardize and improve the management mechanism of sports tourism, set up a good image; guide regional joint development, balance the development of sports tourism flow and flow. For enterprises: pay attention to the needs of sports tourists, develop and highlight the sports tourism products with Hainan characteristics; enhance the image of enterprises, provide high-quality sports tourism services; strengthen cooperation among enterprises, Promote the maximization of sports tourism benefits and expand the flow and flow of sports tourism.
【学位授予单位】：海南师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G80-05
本文编号：2218931
[Abstract]:The purpose of this paper is to promote the development of sports tourism flow in Hainan Province, to study the tourist flow of sports tourism in Hainan Province, based on the theory of push and pull, to use literature, expert consultation, questionnaire investigation, field interviews, etc. By means of mathematical analysis and other research methods, 287 tourists from typical sports tourist spots in Hainan Province were investigated, and the influencing factors of the flow and direction of sports tourism in Hainan Province were studied. At the same time, big data of sports tourism flow in Hainan Province during the 12th Five-Year Plan is followed up and studied, and the temporal and spatial changes of sports tourism flow and direction in Hainan Province are analyzed, which provides certain theoretical support and data support for the development of sports tourism in Hainan Province. It has a certain significance for the overall upgrading and construction of Hainan International Tourism Island. The study shows that the annual change of sports tourism flow in Hainan Province from 2010 to 2015 increases in the twists and turns, and the monthly variation is quite different. But 2012-2014 Hainan Province sports tourism flow development is relatively stable. Monthly distribution is uneven, February and December are the peak season of Hainan sports tourism, January, April and July are off-season. Hainan Province sports tourism flow space relatively large difference, absolute difference is small. 2010-2015 Hainan sports tourism mostly flows to the northern tourism area, the western tourism area and the southern tourism area, etc. The annual changes of sports tourism flows in the northern and southern tourist areas are relatively small. The regional dominance of sports tourism in Hainan Province from 2010 to 2014 is obvious, and the normalization of sports tourism flows in 2015 is gradually approaching to Hainan, and the annual changes of sports tourism flows in the western and eastern tourist areas are relatively small. The trend of development is more and more reasonable. Most of Hainan sports tourism flows to the western and northern tourist areas, but to the central tourist areas is less, but there is a trend of balanced development. Hainan sports tourism flow mostly comes from South China and Central China. With the distance between the tourist source and the Hainan sports tourism destination, the less the tourist flow is, the less the distance attenuation law is. In the direction of sports tourism most of the straight line to and from a single two-way flow process. 4. The main factors influencing the flow and direction of Hainan sports tourism are the unique geographical and climatic conditions of Hainan sports tourism destination, the pluralistic natural and humanistic sports tourism resources, the unique policy support, Good sports tourism receptivity and inter-regional relations; sports tourists sports health tourism motivation obvious preference for hiking drifting adventure swimming and other sports tourism projects; tourists to Hainan sports tourism evaluation and good feelings. Suggestion 1. For the government: strengthen the infrastructure construction of sports tourism, actively attract investment; standardize and improve the management mechanism of sports tourism, set up a good image; guide regional joint development, balance the development of sports tourism flow and flow. For enterprises: pay attention to the needs of sports tourists, develop and highlight the sports tourism products with Hainan characteristics; enhance the image of enterprises, provide high-quality sports tourism services; strengthen cooperation among enterprises, Promote the maximization of sports tourism benefits and expand the flow and flow of sports tourism.
【学位授予单位】：海南师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G80-05
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