欧洲孔子学院武术的传播现状及策略研究

发布时间：2018-09-03 14:35

【摘要】：武术的对外传播也是提高国家文化“软实力”的重要举措之一,而孔子学院作为中华文化融入西方世界的良好依托,是武术在国际传播的良好平台。本研究旨在探讨中国武术在欧洲孔子学院传播中的优势和不足,尝试为武术在欧洲孔子学院更好的发展提出相应的策略,促进武术在欧洲孔子学院更好更快的传播。本研究运用问卷调查法、田野调查法、访谈法、数理统计法和逻辑分析等方法,以传播学先驱拉斯韦尔的经典“5W”模式为视角,并以其为研究框架,从孔子学院武术传播者、武术传播对象、武术传播渠道、武术传播受众、武术传播效果5个方面对欧洲孔子学院的武术传播现状进行系统的研究和分析。分析研究的结果表明:1、武术传播者选拔标准缺失,缺乏专门的武术标准化传播体系。2、太极拳盛行,武术配套设施落后,传播内容重技术轻文化,尚属于浅层次的传播。3、受众对武术有积极认知,虽然武术在孔子学院处在传播初期,但传播发展空间大。4、传播渠道以武术活动为主,其他渠道运用不够广泛,宣传途径少,重视程度低。5、武术在孔子学院的传播取得了一定的效果,但效果不突出,有待加强。武术在欧洲孔子学院的传播策略:1、加强“三教”建设,提升武术传播质量。2、做好顶层设计,突出武术标准化传播原则。3、落实“大武术观”,突出针对性传播原则。4、整合国内外资源,成立专业机构,实现武术长远发展。
[Abstract]:The dissemination of Wushu to the outside is also one of the important measures to improve the "soft power" of the national culture. As a good support for the integration of Chinese culture into the western world, the Confucius Institute is a good platform for the international dissemination of Wushu. The purpose of this study is to explore the advantages and disadvantages of Chinese Wushu in the spread of the European Confucius Institute, and try to put forward the corresponding strategies for the better development of Wushu in the European Confucius Institute to promote the better and faster spread of Wushu in the European Confucius Institute. This study uses the methods of questionnaire, field investigation, interview, mathematical statistics and logic analysis, taking the classical "5W" model of communication pioneer as the angle of view, and taking it as the research frame, from the Confucius Institute Wushu communicator. Wushu communication object, Wushu communication channel, Wushu communication audience and Wushu communication effect are systematically studied and analyzed in the present situation of Wushu communication in European Confucius Institute. The result of the analysis and research shows that the selection standard of Wushu communicator is missing, the standard of Wushu communication is lacking, the standard communication system of Wushu is lacking, Taijiquan is popular, the facilities of Wushu are backward, the content of Wushu is important to technology and culture. Although Wushu is in the early stage of spreading, but the spreading space is big. 4. The communication channel is mainly Wushu activities, other channels are not widely used, and there are few ways to propagate Wushu. The dissemination of Wushu in Confucius Institutes has some effect, but the effect is not outstanding and needs to be strengthened. The communication strategy of Wushu in the European Confucius Institute: 1, to strengthen the construction of "three religions", to improve the quality of Wushu communication, to do a good job in designing the top level, to stress the principle of Wushu standardized communication, and to carry out the "Great Wushu concept". Highlight the principle of targeted communication. 4, integrate domestic and foreign resources, set up professional institutions to achieve long-term development of Wushu.
【学位授予单位】：北京体育大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G852

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