市场化视角下西安市体育场馆运营研究

发布时间：2018-09-04 18:56

【摘要】：不断推进“十三五”规划目标的实现,是社会主义经济制度改革不断深化的结果。近年来,在整个国民经济体系中体育产业在不断发挥其积极作用。体育资源是体育事业和产业发展的最根本的物质基础,体育资源的配置状况直接影响甚至决定着体育产业的未来。当前,体育产业的相关消费已经成为经济增长的重要组成部分,而人们从事体育活动的重要场所无疑就是体育场馆,体育场馆也是体育相关产业发展的硬件保证和先决条件。所以,体育场馆资源的合理配置是促进体育事业发展的重中之重。陕西省体育事业发展的“十三五”规划中提出要创新体育场馆的运营方式。“规划”强调要加快实现大型体育场馆所有权与经营权的分离,积极引入现代企业先进的管理制度,提高运营效能;健全体育场馆公益性活动开放体系,灵活处理好政府对体育场馆公益性服务的购买方式;进一步完善配套设施,扩宽服务领域,提高大型体育场馆复合型经营能力,提高运营效益。面对人们越来越大的体育运动需求,体育场馆越来越紧张这一现状,为了更加充分合理的提高场馆利用率,促进体育场馆资源的可持续发展,本文通过对西安市体育场馆运营现状进行分析,从市场化视角下找出西安市体育场馆特别是在运营方面存在的诸多问题,并提出高效运营体育场馆的对策和建议。此类问题的探讨与研究对于我国体育产业的发展具有更加重要的实践指导意义。本文采用查阅资料、数理分析、逻辑推理、案例解析等研究方法,紧扣“市场化视角下西安市体育场馆的运营”这一主题,广泛汲取国内外在市场化条件下大型体育场馆管理与运营的研究成果,深入分析发展现状,总结经验教训,提出意见建议,得出相关结论。体育场管运营方式的研究,将引发包括体育场馆的运营现状、运营过程中存在的问题,以及如何合理的解决这些问题。这就形成了一个具有十分重要社会经济价值和实用意义的课题“市场化视角下西安市体育场馆的运营”。本文从市场化的相关理论出发,对西安市大型体育场馆的运营现状展开讨论,得出西安市体育场馆在运营中存在的问题,一是经济效益与社会效益的矛盾;二是融资渠道不畅通,资产存量死而不活问题;三是场馆规划、设计结合实际不紧密,科学化水平普遍不高,利用率低的问题;四是管理理念陈旧,运作水平不高,向大众开放的程度有限的问题;五是缺乏高效维护与及时更新改造措施的问题;六是国民经济的发展水平和大众的体育消费意识对体育市场的影响问题;七是缺乏健全的资产评估机制;八是体育场馆的运营缺乏专业的运营管理人才等。针对目前存在的这些问题本文提出以下对策及建议:一是科学的规划建设大型体育场馆;二是体育场馆经营思想不断创新,重视场馆综合性发展;三是提升科技研发水平,完善场馆在市场化运营下法规政策的建设;四是改革创新经营管理体制;五是明确产权关系,拓宽融资渠道;六是改变体育场馆传统的管理经营模式引入全新的管理团队;七是积极向社会开放,向市场进军,坚持市场化导向;八是建立科学的服务质量管理体系;九是引进“共享”理念,推动体育场馆的市场化运营。
[Abstract]:In recent years, the sports industry has been playing an active role in the whole national economic system. Sports resources are the most fundamental material basis for the development of sports undertakings and industries, and the allocation of sports resources has a direct impact on it. At present, the related consumption of sports industry has become an important part of economic growth, and the important place for people to engage in sports activities is undoubtedly the stadium, which is also the hardware guarantee and prerequisite for the development of sports-related industries. The 13th Five-Year Plan for the Development of Sports in Shaanxi Province proposes to innovate the mode of operation of stadiums and gymnasiums. The open system of public welfare activities in gymnasiums and gymnasiums should be flexibly handled by the government in purchasing public welfare services in gymnasiums and stadiums; the supporting facilities should be further improved, the service areas should be widened, the complex management ability of large-scale gymnasiums and gymnasiums should be improved, and the operation efficiency should be improved. In order to improve the utilization ratio of stadiums and gymnasiums more fully and reasonably, and promote the sustainable development of stadiums and gymnasiums resources, this paper analyzes the current situation of the operation of Xi'an stadiums and gymnasiums, finds out the problems existing in the operation of Xi'an stadiums and gymnasiums, especially from the perspective of market economy, and puts forward the Countermeasures and suggestions for the efficient operation of stadiums and Gy The discussion and study of these problems have more important practical guiding significance for the development of China's sports industry. This paper adopts the research methods of consulting materials, mathematical analysis, logical reasoning, case analysis and so on, closely follows the theme of "the operation of Xi'an stadiums and gymnasiums under the market-oriented perspective", and extensively absorbs the domestic and foreign sports under the market conditions. The research results on the management and operation of type-I stadiums and gymnasiums are analyzed in depth, the experiences and lessons are summarized, the suggestions are put forward, and the relevant conclusions are drawn. This paper discusses the current situation of the operation of large-scale stadiums and Gymnasiums in Xi'an from the perspective of market-oriented theory, and draws the conclusion that there are some problems in the operation of the stadiums and Gymnasiums in Xi'an. The first is the economic and social benefits. The contradiction of benefit; the second is that the financing channel is not smooth, the stock of assets is dead but not alive; the third is that the design of venues is not close to reality, the scientific level is generally not high, the utilization rate is low; the fourth is that the management concept is obsolete, the operation level is not high, and the degree of opening to the public is limited; the fifth is the lack of efficient maintenance and timely update and transformation. Sixth, the development of the national economy and the public awareness of sports consumption on the impact of the sports market; seventh, the lack of a sound asset evaluation mechanism; eighth, the lack of professional operation and management personnel in the operation of sports venues and so on. Planning and building large-scale stadiums and gymnasiums; second, constantly innovating the management ideas of stadiums and gymnasiums, attaching importance to the comprehensive development of stadiums and gymnasiums; third, upgrading the level of scientific and technological research and development, improving the construction of laws and policies under the market operation of stadiums and gymnasiums; fourth, reforming and innovating the management system; fifth, clarifying the property rights relationship and broadening the financing channels; sixth, changing The management mode introduces a brand-new management team; 7 is to actively open to the community, March to the market, adhere to the market-oriented; 8 is to establish a scientific service quality management system; 9 is to introduce the concept of "sharing" to promote the market-oriented operation of sports venues.
【学位授予单位】：西安体育学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G818

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