国产RPG游戏中的中国仙侠文化传播分析

发布时间：2018-09-10 19:03

【摘要】：仙侠文化是在传统文化的土壤中孕育出来的,与中国神话以及侠文化联系紧密。近年,国产电子游戏中,RPG(Role-playing game)游戏拥有的玩家数量最多。国产RPG游戏中,涌现出一批优秀的仙侠文化背景的游戏,如《轩辕剑》系列、《仙剑奇侠传》系列、《古剑奇谭》系列等。这些仙侠文化背景的RPG游戏让玩家感受到我国独有的仙侠文化,领略到优秀传统文化的魅力,对我国仙侠文化起到一定的传播作用。本文分析的是国产RPG游戏中仙侠文化的传播,依据“5W”模式以及消费主义理论,结合文本分析法、深度访谈法、问卷调查法等多种研究方法,通过对国产RPG游戏中仙侠文化的传播主体、内容、渠道、受众以及传播效果进行分析,思考国产RPG游戏如何结合自身特点,更好地对仙侠文化进行传播,并在传播过程中继承精华,摒弃糟粕,进一步推动仙侠文化的传承和发展。笔者将从四个方面对论题进行阐述,第一部分为绪论,介绍研究背景、研究意义,并分别从消费主义、对电子游戏研究、仙侠文化与电子游戏相结合等方面总结国内外学者的研究成果,阐明本文理论依据及研究方法。第二部分介绍国产RPG游戏的基本概况。第三部分依据“5W”模式,从传播主体、传播内容、传播渠道、传播受众、传播效果等方面分析仙侠文化是如何通过国产RPG游戏传播的。第四部分是对国产RPG游戏与仙侠文化如何进一步结合、发展,仙侠文化如何得到传承发扬的思考。当前国产RPG游戏对仙侠文化起到一定的传播作用,但在思想内涵上的传承尚显不足,传播效果不够理想。推动国产RPG游戏中仙侠文化传承,不仅需要提高游戏质量,兼顾游戏性与文化传承功能的统一,还需做到去粗取精,重视思想内涵,优化传播平台,营造文化传承良好氛围。
[Abstract]:Immortals culture is bred in the soil of traditional culture and is closely related to Chinese mythology and chivalrous culture. In recent years, domestic video games, Role-playing game games have the largest number of players. In domestic RPG games, a number of outstanding Xianxia cultural background games emerged, such as "Xuanyuan sword" series, < Chinese Paladin > series, "ancient Jian Qi Tan" series, and so on. The RPG games of these immortals culture background make the players feel the unique immortals culture of our country, appreciate the charm of the outstanding traditional culture, and play a certain role in spreading the immortals culture of our country. This paper analyzes the spread of Xianxia culture in domestic RPG games. According to the "5W" pattern and the theory of consumerism, combined with text analysis, in-depth interview, questionnaire survey and other research methods, Through the analysis of the main body, content, channel, audience and communication effect of the Xianxia culture in the domestic RPG game, the author thinks about how the home-made RPG game combines its own characteristics to better spread the Xianxia culture. And inherits the essence in the dissemination process, abandons the dregs, further promotes the immortality chivalrous culture inheritance and the development. The first part is the introduction, introducing the research background, the significance of the research, and studying the video game from consumerism, respectively. Combining Xianxia culture with video games, this paper summarizes the research results of scholars at home and abroad, and clarifies the theoretical basis and research methods of this paper. The second part introduces the basic situation of domestic RPG games. The third part, according to the "5W" mode, analyzes how the Xianxia culture is spread through domestic RPG games from the aspects of communication subject, content, channel, audience and effect. The fourth part is about how to combine and develop the domestic RPG game and the Xianxia culture, and how to inherit and carry forward the Xianxian culture. At present, domestic RPG games play a certain role in spreading Xianxia culture, but the inheritance of ideological connotation is still insufficient, and the communication effect is not ideal. In order to promote the immortals' cultural inheritance in domestic RPG games, it is necessary not only to improve the quality of the game, to give consideration to the unity of the functions of gameplay and cultural heritage, but also to get rid of vulgarity, attach importance to the ideological connotation, optimize the communication platform, and create a good atmosphere for cultural inheritance.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206;G899

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