我国乒乓球俱乐部超级联赛体育展示中现场互动的研究
发布时间：2018-10-08 09:46
【摘要】：体育展示中的现场互动是体育展示的重要组成部分,也是联赛的一部分,不仅具有文化价值、娱乐价值,还具有商业价值。2008年北京奥运会后国内的体育展示开始快速的发展起来。体育展示中的现场互动是指在乒超联赛比赛现场的体育展示中,现场音响师、现场MC、啦啦队、吉祥物等主体通过语言、行为、音乐、道具等载体来调动场上氛围,使观众参与到活动中,感受赛场体验的一系列表现形式。众所周知,乒乓球是我国的国球,我国的乒乓球竞技水平在全世界可谓是最高的,然而我国的乒超联赛的发展却并不尽如人意。体育展示的引入,给乒超联赛创造出了一种热烈、欢快、轻松的氛围,尤其是现场互动的活动设计,大大提高了观众的现场参与度,拉近了联赛和球员与观众的距离,这对乒超联赛的市场开发有着重要的影响。我国乒超联赛早已引入了体育展示现场互动,只是长期以来联赛忽视了体育展示现场互动的重要性,导致了联赛中现场互动不管是互动的主体还是互动内容都存在形式单一、缺乏新意、内容单调匮乏、专业性不强等问题。本文以乒超联赛体育展示现场互动为研究对象,采用文献资料法、录像分析法、问卷调查法、数理统计法等研究方法,对乒超联赛体育展示现场互动的现状进行了全面调查与分析,得出结论:乒超联赛现场MC与观众的互动能力、随机应变能力、节奏与氛围的掌控能力均表现一般缺乏专业性,有待进一步提高;现场音响师播放音乐的时机掌握的较好,但音乐缺乏特色;啦啦队感染力较好,但与观众的互动能力较差,且总体表演次数较少;吉祥物现场感染力、与观众的互动能力及表演能力均因为缺乏专业性而表现一般,有待提高;现场互动活动趣味性较好但观众的参与性一般。最后,对比分析中网体育展示现场互动的成功经验,根据乒超联赛的实际情况,提出提高乒超联赛体育展示现场互动的几点对策:一是联赛加大对体育展示现场互动的重视且成立专业的工作团队,使体育展示现场互动的内容更细致,执行的更好;二是丰富互动主体且强化主体的专业性及特色。一方面将现场互动与球迷后援会主体结合,另一方面要严格主体选拔及提供专业培训,同时要将现场互动与区域文化、运动文化相结合,使互动主体和互动内容都更加具有特色和吸引力。三是创新与丰富联赛体育展示现场互动的内容,一方面互动活动要与潮流娱乐元素结合,重视现代人们的娱乐需求,另一方面注重乒超联赛现场互动与其他体育赛事现场互动的结合,借鉴其他赛事的成功经验。
[Abstract]:The field interaction in the sports exhibition is an important part of the sports display and also a part of the league. It has not only cultural value, but also entertainment value. Also has the commercial value. After 2008 Beijing Olympic Games, the domestic sports display began to develop rapidly. On-site interaction in sports shows means that in sports shows in the Ping-Pong Super League matches, actors such as on-site acoustics, live MC, cheerleaders, mascots, etc. use language, behavior, music, props and other carriers to mobilize the atmosphere on the court. Let the audience participate in the activities, feel a series of manifestations of the stadium experience. As we all know, table tennis is our country's national ball, our country's table tennis competition level is the highest in the world, but the development of our country's table tennis super league is not satisfactory. The introduction of sports shows has created a warm, cheerful and relaxed atmosphere for the Ping-Pong Super League, especially the design of interactive activities on the spot, which has greatly increased the audience's participation in the scene and narrowed the distance between the league and the players and the audience. This has an important impact on the market development of the table tennis league. The Ping-Pong Super League in our country has already introduced the sports exhibition scene interaction, but the league has long neglected the importance of the sports exhibition scene interaction, which leads to the single form of the scene interaction in the league, whether it is the subject or the content of the interaction. Lack of new ideas, monotonous content, lack of professionalism and other issues. This paper takes the field interaction of Ping-Chao League sports exhibition as the research object, adopts the literature method, the video analysis method, the questionnaire survey method, the mathematical statistics method and so on research method. This paper makes a comprehensive investigation and analysis on the present situation of the on-site interaction of the Ping-Chao League sports display, and draws a conclusion that the interaction ability between the MC and the audience, the ability to adapt to the situation, the ability to control the rhythm and the atmosphere are generally lack of professionalism. It needs to be further improved; the onsite acoustics master the better timing of playing music, but the music lacks characteristics; the cheerleading team has a better appeal, but the ability to interact with the audience is poor, and the overall number of performances is relatively small; the mascot is infectious on the spot. The ability to interact with the audience and the performance ability are generally due to the lack of professionalism, which needs to be improved; the interactive activities on the spot are interesting but the audience's participation is general. Finally, by comparing and analyzing the successful experience of the on-site interaction of sports display in China and China, according to the actual situation of the table tennis Super League, This paper puts forward some countermeasures to improve the on-site interaction of sports display in the table tennis league: first, the league should pay more attention to the on-site interaction of the sports display and set up a professional working team to make the content of the on-site interaction of the sports exhibition more detailed and carry out better; Second, enrich the interactive subject and strengthen the subject's professionalism and characteristics. On the one hand, it is necessary to combine the on-site interaction with the main body of the fans' back-up committee, on the other hand, it is necessary to strictly select the main body and provide professional training. At the same time, we must combine the on-site interaction with regional culture and sports culture. Make the interactive subject and interactive content more characteristic and attractive. Third, to innovate and enrich the content of the on-site interaction of the league sports exhibition. On the one hand, the interactive activities should be combined with the trend of entertainment elements, and attention should be paid to the entertainment needs of modern people. On the other hand, we pay attention to the combination of field interaction and other sports events, and learn from the successful experience of other events.
【学位授予单位】：首都体育学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G846
本文编号：2256317
[Abstract]:The field interaction in the sports exhibition is an important part of the sports display and also a part of the league. It has not only cultural value, but also entertainment value. Also has the commercial value. After 2008 Beijing Olympic Games, the domestic sports display began to develop rapidly. On-site interaction in sports shows means that in sports shows in the Ping-Pong Super League matches, actors such as on-site acoustics, live MC, cheerleaders, mascots, etc. use language, behavior, music, props and other carriers to mobilize the atmosphere on the court. Let the audience participate in the activities, feel a series of manifestations of the stadium experience. As we all know, table tennis is our country's national ball, our country's table tennis competition level is the highest in the world, but the development of our country's table tennis super league is not satisfactory. The introduction of sports shows has created a warm, cheerful and relaxed atmosphere for the Ping-Pong Super League, especially the design of interactive activities on the spot, which has greatly increased the audience's participation in the scene and narrowed the distance between the league and the players and the audience. This has an important impact on the market development of the table tennis league. The Ping-Pong Super League in our country has already introduced the sports exhibition scene interaction, but the league has long neglected the importance of the sports exhibition scene interaction, which leads to the single form of the scene interaction in the league, whether it is the subject or the content of the interaction. Lack of new ideas, monotonous content, lack of professionalism and other issues. This paper takes the field interaction of Ping-Chao League sports exhibition as the research object, adopts the literature method, the video analysis method, the questionnaire survey method, the mathematical statistics method and so on research method. This paper makes a comprehensive investigation and analysis on the present situation of the on-site interaction of the Ping-Chao League sports display, and draws a conclusion that the interaction ability between the MC and the audience, the ability to adapt to the situation, the ability to control the rhythm and the atmosphere are generally lack of professionalism. It needs to be further improved; the onsite acoustics master the better timing of playing music, but the music lacks characteristics; the cheerleading team has a better appeal, but the ability to interact with the audience is poor, and the overall number of performances is relatively small; the mascot is infectious on the spot. The ability to interact with the audience and the performance ability are generally due to the lack of professionalism, which needs to be improved; the interactive activities on the spot are interesting but the audience's participation is general. Finally, by comparing and analyzing the successful experience of the on-site interaction of sports display in China and China, according to the actual situation of the table tennis Super League, This paper puts forward some countermeasures to improve the on-site interaction of sports display in the table tennis league: first, the league should pay more attention to the on-site interaction of the sports display and set up a professional working team to make the content of the on-site interaction of the sports exhibition more detailed and carry out better; Second, enrich the interactive subject and strengthen the subject's professionalism and characteristics. On the one hand, it is necessary to combine the on-site interaction with the main body of the fans' back-up committee, on the other hand, it is necessary to strictly select the main body and provide professional training. At the same time, we must combine the on-site interaction with regional culture and sports culture. Make the interactive subject and interactive content more characteristic and attractive. Third, to innovate and enrich the content of the on-site interaction of the league sports exhibition. On the one hand, the interactive activities should be combined with the trend of entertainment elements, and attention should be paid to the entertainment needs of modern people. On the other hand, we pay attention to the combination of field interaction and other sports events, and learn from the successful experience of other events.
【学位授予单位】：首都体育学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G846
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