“我爱足球”中国足球民间争霸赛的运营管理研究

发布时间：2018-10-08 10:34

【摘要】：足球作为世界第一大运动,具有独特的魅力和巨大的国际影响力。如今,大力发展中国足球运动已经成为了全国上下一致的共识,政府不断出台政策措施推动足球运动改革,促进足球运动发展。企业社会也向足球行业投入大量的人力物力财力,足球运动在中国迎来了黄金的发展时期。中国体育在经过长期的发展后,竞技体育取得了举世瞩目的成就,如今国家把更多的目光放到了群众体育方面。从大力发展体育产业,促进体育消费,到全民健身上升为国家战略,群众体育的已经被放置到显著的地位。而发展足球运动的大方向和践行全民健身国家战略最好的结合点就是民间足球。民间足球作为一个国家足球水平的重要组成部分,是一个国家足球水平的基石。俗话说,“文艺靠演出,体育靠比赛”。一个国家要想提高民间足球水平,扩大足球运动在群众中的基础,自然离不开民间足球赛事的举办。正是在这样的时代背景下,“我爱足球”中国足球民间争霸赛诞生了,它是CCTV“谁是球王”系列民间足球争霸赛的延续和传承。本人在先后参与“谁是球王”和“我爱足球”两届中国足球民间争霸赛的调研与组织工作之后,产生了对中国足球民间争霸赛赛事运营管理的思考,并基于管理学中运营管理的理论和体育赛事管理的相关知识,通过文献资料法、专家访谈法、实证研究法、观察法、逻辑分析法,对“我爱足球”中国足球民间争霸赛的运营管理从赛事管理体制和运行机制、赛事组织结构、赛事竞赛运行、商务开发、媒体宣传和赛事文化建设等六个方面进行了研究。得出以下结论:“我爱足球”赛事是中国足球民间争霸赛的成功延续;“我爱足球”的管理体制属于政府与社会结合型,但缺乏有效的沟通机制;“我爱足球”赛事的政府色彩浓厚,暴露了一些弊端;“我爱足球”的分散的组织结构设置影响了赛事的整体性和一致性;“我爱足球”赛事很大限度的提高了赛事的参赛人口;“我爱足球”的竞赛管理上存在漏洞;“我爱足球”的商务开发有滞后;“我爱足球”的媒体宣传手段有待改善;“我爱足球”缺乏赛事文化建设。并针对赛事运营管理出现的赛事管理体制弊端、赛事组织结构缺陷、竞赛管理存在漏洞、赛事商务开发滞后、媒体宣传效果不佳和赛事文化建设缺失等问题;提出以下对策:改善赛事管理体制、优化赛事组织结构、竞赛实行注册管理、加强赛事商务开发、改善媒体宣传手段、重视赛事文化建设。
[Abstract]:As the largest sport in the world, football has unique charm and great international influence. Nowadays, the development of football in China has become a consensus across the country, and the government has constantly introduced policies and measures to promote the reform of football and promote the development of football. The enterprise society has also invested a lot of manpower and financial resources into the football industry, and football has ushered in the golden development period in China. After a long period of development, Chinese sports has made remarkable achievements, and now the country has paid more attention to mass sports. From vigorously developing sports industry and promoting sports consumption to the national strategy of national fitness, mass sports has been placed in a prominent position. The best combination of developing football and practicing national strategy of national fitness is folk football. As an important part of a country's football level, folk football is the cornerstone of a country's football level. As the saying goes, "Art depends on performance, sports on competition." If a country wants to improve the level of folk football and expand the foundation of football among the masses, it is naturally inseparable from the holding of folk football events. It is against this background that "I love football" was born in Chinese folk football competition, which is the continuation and inheritance of CCTV "who is the King" series of folk football competition. After I have participated in the investigation and organization of "who is the King of the Ball" and "I Love Football", I have thought about the operation and management of the Chinese folk football championship. And based on the theory of operation management and the related knowledge of sports events management, through the method of literature, expert interview, empirical research, observation, logic analysis, This paper studies the operation and management of the "I Love Football" Chinese Football Folk Competition from six aspects: the management system and operation mechanism, the organization structure, the competition operation, the business development, the media publicity and the construction of the competition culture. The conclusions are as follows: "I love football" is the successful continuation of Chinese football folk competition, the management system of "I love football" belongs to the combination of government and society, but lacks effective communication mechanism; The government color of "I love football" has exposed some disadvantages, and the scattered organization structure of "I love football" has affected the integrity and consistency of the match. "I love football" matches to a large extent increased the number of participants, "I love football" competition management loopholes, "I love football" business development lags behind, "I love football" media publicity means need to be improved; "I love football" lacks the cultural construction of the tournament. Aiming at the malpractice of the competition management system, the defect of the competition organization structure, the loophole of the competition management, the lagged development of the competition business, the poor publicity effect of the media and the lack of the construction of the competition culture, etc. The following countermeasures are put forward: to improve the system of competition management, to optimize the organization structure of the competition, to implement the registration management of the competition, to strengthen the development of the competition business, to improve the means of media propaganda, and to attach importance to the construction of the competition culture.
【学位授予单位】：首都体育学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G843

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