斯巴达勇士赛研究
发布时间：2018-10-14 15:48
【摘要】：运用文献资料法探讨斯巴达勇士赛的由来、特点、精神内涵,以及国内外发展现状。研究发现:斯巴达勇士赛实际诞生于2009年,由乔·德·塞纳、安迪·维恩伯格和朱利安·柯宝德3位共同创立,乔·德·塞纳是主要的创立者。斯巴达勇士赛在我国发展还处于初级阶段,面临国内市场环境、赛场选择、获取国内赞助、赛事口碑、政府审批等方面的问题。建议:丰富国内障碍路跑赛事,培育消费群体;整合场地资源,降低办赛成本;提升赛事影响力,创造赞助自信;建立障碍路跑团,打造群众基础;做好赛事风险评估,建立政企合作模式,促进赛事可持续发展。
[Abstract]:This paper discusses the origin, characteristics, spiritual connotation and the present situation of Spartan Warrior Competition by the method of literature. The study found that the Sparta Championship was actually born in 2009, founded by Joe de Senna, Andy Weinberg and Julian Kobold, with Joe de Senna being the main founder. The development of Sparta Warriors in China is still in its initial stage, and it faces the problems of domestic market environment, competition field selection, obtaining domestic sponsorship, competition reputation, government approval and so on. Suggestions: enrich domestic obstacle race events, cultivate consumer groups, integrate site resources, reduce running costs, enhance event influence, create sponsorship confidence, build obstacle groups, build mass base, and do a good job of risk assessment. Establish a government-enterprise cooperation model to promote sustainable development of the event.
【作者单位】： 广东体育职业技术学院体育管理系;
【基金】：广东省体育局课题
【分类号】：G822.5
本文编号：2270912
[Abstract]:This paper discusses the origin, characteristics, spiritual connotation and the present situation of Spartan Warrior Competition by the method of literature. The study found that the Sparta Championship was actually born in 2009, founded by Joe de Senna, Andy Weinberg and Julian Kobold, with Joe de Senna being the main founder. The development of Sparta Warriors in China is still in its initial stage, and it faces the problems of domestic market environment, competition field selection, obtaining domestic sponsorship, competition reputation, government approval and so on. Suggestions: enrich domestic obstacle race events, cultivate consumer groups, integrate site resources, reduce running costs, enhance event influence, create sponsorship confidence, build obstacle groups, build mass base, and do a good job of risk assessment. Establish a government-enterprise cooperation model to promote sustainable development of the event.
【作者单位】： 广东体育职业技术学院体育管理系;
【基金】：广东省体育局课题
【分类号】：G822.5
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