南京市游泳俱乐部运营模式探究

发布时间：2018-10-24 08:45

【摘要】：体育俱乐部作为现代体育活动最常见的一种体育组织形式,在运动项目的推广、普及、发展过程中发挥了积极的推动作用。游泳俱乐部近几年尽管发展迅速快、数量多,但是模式雷同,缺乏成熟的运营模式。本论文采用文献资料法,实地考察法,问卷调查法,访谈法等研究方法,以南京奥体中心游泳俱乐部、五台山青少年游泳俱乐部等12家游泳俱乐部运营模式为研究对象,系统的分析游泳俱乐部运营中过程中场地、资金、人力、信息、服务设计、宣传推广等方面的不足和解决方法。总结南京市游泳俱乐部自我运营、自我发展、自我完善的运营模式。并得出结论,南京市游泳俱乐部在未来的发展过程中需要尽快组建游泳俱乐部联盟,实现资源共享,尤其是游泳场馆资源共享。完善人力资源管理机制,合理规划资金投入和使用,提升俱乐部场地条件,完善安全保障体系。丰富俱乐部服务项目。实施线上的宣传,线下体验的宣传模式。建立游泳俱乐部“一站式”服务体系。
[Abstract]:As the most common form of sports organization in modern sports activities, sports clubs play an active role in promoting, popularizing and developing sports events. Swimming clubs have developed rapidly and in large numbers in recent years, but the same pattern and lack of mature operation mode. In this paper, 12 swimming clubs, such as Nanjing Olympic Sports Center Swimming Club, Wutai Mountain Junior Swimming Club and so on, are studied by the methods of literature, field investigation, questionnaire investigation and interview. Systematic analysis of the swimming club in the course of the operation of the venue, funds, manpower, information, service design, promotion and other aspects of the shortcomings and solutions. Summarizes the Nanjing swimming club self-operation, self-development, self-improvement operation model. It is concluded that Nanjing swimming club needs to set up swimming club alliance as soon as possible in the process of future development to realize resource sharing, especially swimming venue resource sharing. Improve the human resources management mechanism, reasonable planning of investment and use of funds, improve the club site conditions, improve the security system. Enrich club services. Implementation of online publicity, offline experience of the publicity model. To establish a "one-stop" service system for swimming clubs.
【学位授予单位】：南京体育学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G861.1

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