中国职业足球联赛现场观众数量的历史演变与发展趋势

发布时间：2018-10-25 11:59

【摘要】：随着改革开放以来社会主义市场经济的不断发展,中国的经济不断从计划经济向市场经济转变,各种行政因素对市场的影响越来越多的体现在了宏观干预上,而职业体育作为市场经济的一部分,其体制等相应的改革必须适应经济和社会的改革。中国职业足球联赛作为最早进行职业化的项目,在发展过程中取得了很大的成就:使足球从规模和影响上真正成为中国第一运动;推出了中国足球俱乐部制和协会制、打开了职业体育的市场空间、提高了中国足球水平、以及法制观念的增强和场地设施建设的发展、并且中国足协的去行政化进程也在一步一步的推进。但取得了一定的成就的同时,也存在一些问题:各俱乐部之间的实力严重不均衡、俱乐部的俱乐部的财政赤字进一步严重、俱乐部对于球迷的市场开发仍旧不足、仍需加强与媒体的联系、以及裁判的保护和监督机制仍然不够健全等。本文从中国职业足球联赛观众数量的历史变化进行纵向比较,结合各俱乐部的赛事均衡性、与媒体的关系、行政因素、国家队的成绩和俱乐部收支情况等因素来观察中国职业足球联赛的历史发展状况。中国职业足球联赛的持续平稳发展必须保证联赛各俱乐部之间的实力相对均衡、处理好与媒体的关系、保证行政因素的宏观调控作用以及有效控制俱乐部的财政赤字。
[Abstract]:With the continuous development of the socialist market economy since the reform and opening up, China's economy has been constantly changing from a planned economy to a market economy. The influence of various administrative factors on the market is more and more reflected in the macro-intervention. As a part of market economy, professional sports should adapt to the reform of economy and society. As the earliest project of professionalization, China Professional Football League has made great achievements in the development process: making football become the first sport in China in terms of scale and influence, introducing the Chinese football club system and association system, It has opened up the market space of professional sports, improved the level of Chinese football, strengthened the concept of legal system and the development of site and facilities, and the deadministrative process of the Chinese Football Association is also advancing step by step. But at the same time, there are still some problems: the strength of the clubs is seriously unbalanced, the financial deficit of the clubs is further serious, and the development of the market for the fans is still insufficient. Still need to strengthen the contact with the media, and the referee's protection and supervision mechanism is still not sound and so on. This paper makes a longitudinal comparison of the historical changes in the number of viewers in the China Professional Football League, combining the balance of the matches of various clubs, the relationship with the media, the administrative factors, The achievements of national team and the income and expenditure of clubs are factors to observe the historical development of China Professional Football League. The sustained and steady development of the Chinese professional football league must ensure the relative balance of the strength among the clubs of the league, deal with the relationship with the media, ensure the macro-control function of the administrative factors and effectively control the financial deficit of the clubs.
【学位授予单位】：温州大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：G843

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