山东省智慧健身俱乐部的发展研究

发布时间：2018-11-09 19:35

【摘要】：随着全民健身上升为国家战略,体育产业进入了全新的发展阶段,再加上人们传统健康观念的转变,健身行业的发展前景一片大好。山东省作为全国的人口大省和体育大省,积极响应国家政策,抢抓“健康中国”、“全民健身”、“科技惠民”国家战略所带来的机遇,积极推动本省健身俱乐部的转型升级。另外,随着物联网、云计算、大数据等新技术的兴起,促使“智慧健身”在健身领域中的产生与发展,为解决健身产业所面临的问题提供了新模式、新方法。在“互联网+”和智能科技的刺激影响下,智慧健身开始应用到健身行业领域,山东省多家智慧型健身俱乐部应运而生。与此同时,传统健身俱乐部存在的问题和弊端也制约着健身行业的长远发展。如何抓住全民健身这个历史机遇,更好的解决传统健身俱乐部存在的问题和弊端,推动智慧健身俱乐部的发展,成为健身俱乐部经营者和管理者所关注的问题。本文主要运用问卷调查法和实地考察法,以山东省济南市、青岛市和日照市30家健身俱乐部为研究对象,对山东省健身俱乐部的经营和发展现状进行了系统的研究分析,以探讨和寻求智慧健身俱乐部的发展方向,并根据研究结果提出相应发展对策,从而为山东省智慧健身俱乐部未来的发展提供相应帮助。论文首先从从问题的提出、文献综述、可行性分析、研究的思路、研究的意义展开论述。接着以济南市、青岛市、日照市三个城市的30家健身俱乐部为研究对象,进行调查研究,得出研究结果与分析,具体是对智慧健身的相关理论、山东智慧健身俱乐部的基本情况、山东省智慧健身俱乐部的优势、山东省传统健身房的存在问题进行了系统分析。最后,结合前几部分的分析,为山东省智慧健身俱乐部的发展提出了具体发展对策,具体有以下几点:(1)充分发挥山东省已有智慧健身俱乐部的引领作用(2)完善政府相关管理机构,制定智慧健身背景下的监管制度;(3)构建智慧健身俱乐部协会,加强宣传,实现规模发展;(4)丰富智慧健身相关研究,鼓励相关技术研发;(5)大力培养与智慧健身相关的专业人才,提供充足的人才保障,积极推动健身俱乐部的转型升级。
[Abstract]:With the rise of national fitness as a national strategy, the sports industry has entered a new stage of development, coupled with the transformation of people's traditional concept of health, fitness industry has a good development prospects. Shandong Province, as a big province of population and sports, positively responds to the national policy, catches the opportunity brought by the national strategy of "healthy China", "National Fitness for all" and "Science and Technology benefiting the people", and actively promotes the transformation and upgrading of the health club in Shandong Province. In addition, with the rise of Internet of things, cloud computing, big data and other new technologies, the emergence and development of "smart fitness" in the field of fitness has provided a new model and method for solving the problems facing the fitness industry. Under the influence of "Internet" and intelligent technology, intelligent fitness began to be applied to the field of fitness industry, and many intelligent fitness clubs came into being in Shandong Province. At the same time, the problems and disadvantages of the traditional fitness club also restrict the long-term development of the fitness industry. How to seize the historical opportunity of national fitness, better solve the problems and disadvantages of traditional fitness club, promote the development of intelligent fitness club, become the concern of fitness club operators and managers. This paper mainly uses questionnaire survey and field investigation method, taking 30 fitness clubs in Jinan, Qingdao and Rizhao of Shandong Province as the research object, carries on the systematic research and analysis to the Shandong Province fitness club management and the development present situation. In order to explore and seek the development direction of the intelligent fitness club, and put forward the corresponding development countermeasures according to the research results, so as to provide corresponding help for the future development of the wisdom fitness club in Shandong Province. Firstly, the paper discusses the problems, literature review, feasibility analysis, research ideas and significance of the research. Then taking the 30 fitness clubs in Jinan, Qingdao and Rizhao as the research objects, the research results and analysis are obtained, which are the relevant theories of wisdom fitness. The basic situation of Shandong Wisdom Fitness Club, the advantages of Shandong Wisdom Fitness Club and the existing problems of Shandong traditional gymnasium are analyzed systematically. Finally, combined with the analysis of the first few parts, the author puts forward the concrete development countermeasures for the development of the intelligent fitness club in Shandong Province. The specific points are as follows: (1) give full play to the leading role of the existing intelligent fitness clubs in Shandong Province (2) perfect the relevant government management agencies and formulate the supervision system under the background of intelligent fitness; (3) constructing intelligent fitness club association, strengthening propaganda, realizing scale development, (4) enriching wisdom fitness related research, encouraging relevant technology research and development; (5) cultivate professional talents related to intelligent fitness, provide sufficient talent security, and actively promote the transformation and upgrading of fitness clubs.
【学位授予单位】：山东体育学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G812.17

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