广东恒大女子职业排球俱乐部管理模式构建的研究

发布时间：2018-11-21 07:42

【摘要】：随着时代的变迁、社会的发展及经济体制和社会体制的转型,当今世界越来越重视体育的发展,我国已然把体育发展上升到国家战略位置。自新中国成立到改革开放以来,为循序市场化运作规律,竞技体育市场化改革刻不容缓。其中,体育赛事改革即职业体育俱乐部形式的改革是竞技体育改革的重中之重。自1992年开始我国已经进行了职业俱乐部的改革,三大球作为职业化改革的先驱队伍,篮球、足球职业俱乐部改革成效显著,排球作为三大球中唯一在奥运会等各大赛事上获得冠军的竞技项目,自1996年进行职业化改革以来发展趋势却不容乐观。但是2009年成立的由恒大集团领导郎平执教的恒大女子排球俱乐部打破国内传统模式,实行主教练责任制的管理模式,首创全国第一家完全由企业独立运营的排球俱乐部,期间在国内外大赛上取得了不俗的成绩。2014年,为了探索广东排球改革发展新思路,恒大女排与广东女排共同出资合并为广东恒大女子排球俱乐部,实行政企结合管理模式,然而比赛成绩并未达到理想化程度,由2012年国内排球甲级联赛冠军到垫底再到降级。本文主要针对广东恒大女排最初以职业化的球队管理模式及专业化的市场运作体系达到中国排球巅峰到现在政企结合而被迫降级这一现象进行深入的探讨与研究,找出其问题的根源。本文通过文献资料法、问卷调查法、专家访谈法、数理统计法、对比分析法,主要针对近两年广东队与恒大女排合并的这个时期,对其政企结合的管理现状进行系统研究,得出以下结论:(1)政企结合的管理模式配合协调方面缺乏交流沟通,在球队管理方面两者存在隔阂。(2)现阶段俱乐部下设管理部门不足,各部门分工不明确,双方缺乏沟通,相关人员缺乏管理实践经验。(3)目前广东恒大女子排球俱乐部经营管理现状并不太好,支出大于收支,经费的来源比较单一。(4)广东恒大女子排球俱乐部队伍梯队建设、后备人才建设、运动员激励机制及引入外援情况发展趋势不容乐观。(5)外界因素、俱乐部内部因素及运动员自身因素都是影响运动员训练及比赛而主要原因,达到理想成绩应注保持三者的共同努力。(6)俱乐部对教练员的选拔工作没有一份严格的选拔制度,运动队没有一个专业的科研团队,且极少将高科技训练辅助设备运用到训练中。(7)总结分析影响广东恒大女子排球俱乐部发展的因素,为促进俱乐部发展应注意内部因素与外部因素的结合,两种因素只有相互促进、相互配合才能促使俱乐部朝可持续的方向发展。(8)政企结合的广东恒大女子排球俱乐部应在现阶段管理模式的基础上,找出其不足,发挥其优势,不断探索前进,使俱乐部朝可持续方向发展。最后针对广东恒大女子排球俱乐部发展现状,对其运营和管理模式提出建设性的意见,以期对俱乐部未来职业化发展提供有价值的参考依据。
[Abstract]:With the change of times, the development of society and the transformation of economic system and social system, more and more attention has been paid to the development of sports in the world, and our country has raised the development of sports to the national strategic position. From the founding of New China to the reform and opening up to the outside world, the market-oriented reform of competitive sports is urgent. Among them, the reform of sports events, that is, the form of professional sports clubs is the most important part of the reform of competitive sports. Since 1992, the reform of professional clubs has been carried out in our country. As a pioneer team of professional reform, three big balls have achieved remarkable results in the reform of basketball and football professional clubs. Volleyball is the only one of the three big balls to win the championship in the Olympic Games and other major events, but the trend of development is not optimistic since the professionalization reform in 1996. However, the Evergrande Women's Volleyball Club, which was established in 2009 under the leadership of Lang Ping of Evergrande Group, broke the traditional domestic pattern and implemented the management mode of the manager's responsibility system, creating the first volleyball club in the country to be run independently by an enterprise. In 2014, in order to explore new ideas for the reform and development of Guangdong volleyball, Evergrande Women Volleyball team and Guangdong Women Volleyball team jointly funded and merged into Guangdong Evergrande Women's Volleyball Club. However, the results did not reach the ideal level, from the 2012 domestic Volleyball League Championship to the bottom to demotion. This article mainly aims at Guangdong Evergrande Women's Volleyball team with the professional team management mode and the specialized market operation system to reach the peak of China's volleyball until now the combination of government and enterprise forced to demote the phenomenon of in-depth discussion and research. Find out the root of the problem. Based on the methods of literature, questionnaire, expert interview, mathematical statistics and comparative analysis, this paper mainly focuses on the management situation of Guangdong team and Evergrande Women's Volleyball team in the past two years. The conclusions are as follows: (1) the management mode of the combination of government and enterprise is lack of communication and communication, and there is a gap between them in the management of the team. (2) at present, the management department under the club is insufficient, and the division of labor among the various departments is not clear. Lack of communication between the two sides, lack of relevant personnel management experience. (3) the current situation of management and management of Guangdong Evergrande Women's Volleyball Club is not very good, expenditure is greater than income and expenditure, The source of funds is relatively single. (4) the echelon construction of Guangdong Evergrande Women's Volleyball Club, the construction of reserve talents, the encouraging mechanism of athletes and the development trend of introducing foreign aid are not optimistic. (5) external factors, The internal factors of the club and the athletes themselves are the main factors that affect the training and competition of the athletes. To achieve the ideal results, we should pay attention to maintaining the joint efforts of the three. (6) the club does not have a strict selection system for coaches, and the sports teams do not have a professional scientific research team. The high-tech training auxiliary equipment is seldom used in the training. (7) the factors that affect the development of Guangdong Hengda Women Volleyball Club are summarized and analyzed. In order to promote the development of the club, attention should be paid to the combination of internal factors and external factors. Only by promoting each other and cooperating with each other can the two factors promote the club to develop towards a sustainable direction. (8) the Guangdong Evergrande Women Volleyball Club, which combines government and enterprise, should find out its shortcomings and give full play to its advantages on the basis of the present management mode. Continue to explore and advance, so that the club towards sustainable development. Finally, in view of the present situation of the development of Guangdong Evergrande women's volleyball club, the author puts forward constructive suggestions on its operation and management mode, in order to provide valuable reference for the future professional development of the club.
【学位授予单位】：广州体育学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G842

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