西安市亲子游泳俱乐部经营管理问题的研究

发布时间：2018-12-14 19:26

【摘要】：在高速发展、生活水平不断提高的社会浪潮下,人们的消费观念已经不仅仅只是满足于吃、穿、用的需求。科学家声称:中国人是处于亚健康状态最多的国家。人们逐渐时间开始关注自己和长辈的健康问题,从以前的身体出现状况,阻止它继续蔓延,而采取吃药、做手术等这些外在方法,到现在开始参加体育锻炼、强身健体,达到提前避免和预防健康出现问题采取的内在措施。随着国家越来越频繁地通过方针、政策、规定让社会群体、学校学生积极重视健康问题,及媒介明星效应宣传下的亲子游泳(即家长和子女一块参加游泳项目锻炼活动)让家庭更加关注婴幼儿健康,已经成为当今的潮流。面对这种现象,亲子游泳俱乐部也在不断创新。调查研究表明,随着婴幼儿游泳行业的迅猛发展,经营管理者为追求质量、突出专业,已在婴幼儿游泳行业作出更明确的细分,“亲子游泳”做为行业高端、新兴项目,越来越受到家长们的追捧,更有知名医生推荐亲子游泳这种安全自由的婴幼儿游泳方式。因此,对于亲子游泳俱乐部的需求也不断上升。西安市在省内作为亲子游泳运动发展阶段,作为研究对象具有代表性。本研究综合运用文献资料法、问卷调查法、访谈法、实地考察法、数理统计法、对比法、逻辑分析法(PEST分析法和SWOT分析法)等研究方法,从西安市亲子游泳俱乐部经营的现状入手,对影响西安市亲子游泳俱乐部经营管理的相关因素进行分析,旨在解决亲子游泳俱乐部经营管理的相关问题。亲子游泳俱乐部的运行需要经营管理,经营管理的关键在经营管理人员。本文对西安市亲子游泳俱乐部经营管理问题的研究,开展了相关理论探索和实证研究等工作,自行研制其测评调查问卷,并运用该调查问卷对其进行调查研究,主要从六方面进行分析亲子游泳俱乐部的经营管理情况:1.运用PEST分析方法对西安市亲子游泳俱乐部的外部环境进行分析(政治环境、经济环境、社会文化环境、技术环境);2.亲子游泳俱乐部的基本情况(兴起、经营理念、经营方式、地理位置、开放情况、收费标准、资金运作);3.经营管理人员的基本情况、个人工作情况、上下级职位认同度、人员培训、及教练的资质;4.消费者消费动机及内外因素;5.运用SWOT分析方法,对各个亲子游泳俱乐部的内部条件进行分析;6.通过这些方面的调查,指出俱乐部所面临的机会和威胁,自身的优势与劣势。为俱乐部应对复杂多变的市场环境,获取更大利润,实现俱乐部的目标;为俱乐部更好的管理和提升企业竞争力提供合理化建议,推进游泳运动的全民普及化。以此为西安市亲子游泳俱乐部的经营管理提供理论参考和实践依据。
[Abstract]:With the rapid development and rising living standards, people's consumption concept is not only satisfied with the need of food, clothing and use. The Chinese are the country with the most sub-health status, scientists claim. People are gradually beginning to pay attention to their own and their elders' health problems, from the past physical condition to prevent it from continuing to spread, and to take medicine, surgery and other external methods, to now begin to participate in physical exercise, physical fitness, Achieve early prevention and prevention of health problems take internal measures. As the country adopts policies and policies more and more frequently, it makes social groups and school students pay more and more attention to health issues. It has become the current trend for parents and children to take part in swimming exercise together to make families pay more attention to infant health. In the face of this phenomenon, parents and children swimming clubs are constantly innovating. The investigation shows that with the rapid development of infant swimming industry, management managers have made a more specific subdivision in the infant swimming industry in order to pursue quality and highlight their specialties. "Parent-Child Swimming" is regarded as a high-end and emerging item in the industry. Parents are becoming more and more popular, more well-known doctors recommended parent-child swimming, a safe and free infant swimming. As a result, the demand for parent-child swimming clubs is on the rise. Xi'an as a parent-child swimming development stage in the province, as a representative object of study. In this study, the methods of literature, questionnaire, interview, field investigation, mathematical statistics, contrast, logic analysis (PEST analysis and SWOT analysis) were used. Starting from the current situation of the management of parent-child swimming clubs in Xi'an, this paper analyzes the related factors affecting the management of parent-child swimming clubs in Xi'an, in order to solve the related problems in the management and management of parent-child swimming clubs. The operation of parent-child swimming club needs management, and the key of management is management personnel. In this paper, the author studies the management of parent-child swimming clubs in Xi'an city, and makes theoretical and empirical research on the management of parent and child swimming clubs in Xi'an. Mainly from six aspects of the analysis of parent-child swimming club management: 1. PEST analysis method is used to analyze the external environment (political environment, economic environment, social and cultural environment, technical environment) of parents and children swimming clubs in Xi'an. Parents and children swimming club basic situation (rise, business philosophy, management mode, geographical location, opening situation, fees, capital operation); 3. Management of the basic situation, personal work situation, higher and lower level of position identity, personnel training, and coaching qualifications; 4. Consumer consumption motivation and internal and external factors; Using SWOT analysis method to analyze the internal conditions of each parent and child swimming club; 6. Through the investigation of these aspects, the paper points out the opportunities and threats faced by the club, its own strengths and weaknesses. In order to deal with the complex and changeable market environment, the club can gain more profits and achieve the club's goal, and provide rational suggestions for better management and enhance the competitiveness of the enterprise, and promote the popularization of swimming. In order to provide a theoretical reference and practical basis for the management of parents and children swimming club in Xi'an.
【学位授予单位】：长江大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G861.1

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