淮安市区游泳场馆运营现状研究

发布时间：2019-01-04 07:12

【摘要】：现阶段我国将全民健身上升到国家战略的高度,国家全力推动全民健身。随着淮安市民生活水平的提高,游泳健身深受广大市民的喜爱,游泳场馆如何科学高效规范的运营来适应全民健身的需求,本文的调查研究对落实国家相关文件精神和更好的实施全民健身国家战略具有深远意义。本文以淮安市区为研究区域,以淮安市区游泳场馆运营现状为研究对象,以淮安市区19所游泳场馆的运营现状为调查对象,通过文献资料法、问卷调查法、专家访谈法,辅以逻辑分析法以及数理统计法,调查研究淮安市区游泳场馆的基本情况、卫生现状、运营方式、安全现状以及人员管理现状,得出:1.经营管理人才缺乏,卫生管理与服务质量方面有待提高;加强市场化服务理念的转变和加大引进游泳场馆管理人才与培养。2.游泳场馆管理者要转变管理理念,加强安全管理,规避安全风险。3.迫切需要转变和创新发展,以市场化为导向;充分发挥交流与合作,采取多元化营销。4.政府加强引导,建立游泳场馆运营管理的运行机制;职能部门加强监管,政府购买游泳公共服务。
[Abstract]:At present, our country raises national fitness to the height of national strategy. With the improvement of the living standard of the residents in Huai'an, swimming fitness is loved by the general public. How to operate the swimming stadiums scientifically and efficiently to meet the needs of national fitness, The investigation and research in this paper is of great significance to the implementation of the spirit of relevant national documents and the better implementation of the national strategy of national fitness. This paper takes Huaian city as the research area, takes Huaian urban area as the research object, takes the present situation of 19 swimming venues in Huaian city as the research object, through the method of literature, questionnaire, expert interview, etc. Supplemented by logical analysis and mathematical statistics, the basic situation, sanitary status, operation mode, safety status and personnel management status of swimming venues in Huaian urban area were investigated and studied, and the following conclusions were obtained: 1. The shortage of management talents, the improvement of health management and service quality, the strengthening of the transformation of market-oriented service concept and the introduction of management personnel and training of swimming stadiums and gymnasiums. 2. Swimming venue manager should change management idea, strengthen safety management, avoid safety risk. 3. Urgent need for transformation and innovative development, market-oriented; give full play to exchange and cooperation, adopt diversified marketing. 4. The government strengthens the guidance, establishes the swimming venue operation management operation mechanism; the function department strengthens the supervision, the government buys the swimming public service.
【学位授予单位】：苏州大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：G861.1

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