湖南师范大学体育学院形象塑造研究

发布时间：2019-01-26 07:28

【摘要】：高等体育院校形象是指体育院校的精神面貌、行为特征的总和以及内部成员和外部公众的总体印象和评价。目前,较多的内外部公众对体育院校仍存在着一些刻板的印象和片面的认识。高等体育院校要想在竞争中生存发展,就必须塑造好自己的形象。研究表明,良好的形象可以为高等体育院校发展创造好的生存环境。本文以问卷调查法研究方法为主,结合文献资料法、访谈法、统计法,对湖南师范大学体育学院形象的现状进行调查,提出湖南师范大学体育学院形象塑造的目标、步骤、内容,期望对湖南师大体育学院的形象塑造提供借鉴。结论:1通过对内部成员问卷调查发现,内部成员对湖南师范大学体育学院形象的总体评价良好。调查表明,大多数内部成员对学院精神、院训、办学定位的内涵基本不了解(学院理念形象评价);对学院的科研水平、教学形象、管理水平持较高的评价,但对学生的学习水平评价不等(学院行为形象评价);对学院校园绿化、教学楼馆场地满意(学院视觉形象)。通过外部公众问卷调查发现,外部公众对湖南师范大学体育学院形象的总体评价良好;调查表明,大多数外部公众不了解学院精神和院训(学院理念形象);对教学形象、管理水平、服务水平持肯定态度(学院行为形象);对学院校园绿化、教学楼馆场地满意(学院视觉形象)。2湖南师范大学体育院校形象塑造的总体目标分近期、中期和长期目标。从完善学院理念形象、学院行为形象、学院视觉形象入手,使学院在华中地区、国内和国际上具有一定的知名度和美誉度。3湖南师范大学体育学院形象塑造的步骤为学院形象诊断、学院形象设计、学院形象建设和学院形象检测。其中学院形象诊断以内部问卷与外部问卷为依据;学院形象设计以以人为本、强化主体、长远持久为原则;学院形象建设以外部环境与内部环境建设为主;学院形象检测的目的是检测计划实施的效果。4湖南师范大学体育学院形象塑造的内容为对学院理念形象、学院行为形象、学院视觉形象的塑造。其中学院理念形象包括学院精神、院训和办学定位的塑造;学院行为形象包括教学科研形象、人才培养形象、社会服务形象和交流与合作形象的塑造;学院视觉形象主要以学院校园绿化,教学楼馆场地建设和修缮为主。
[Abstract]:The image of higher sports colleges refers to the mental outlook, the summation of behavior characteristics and the general impression and evaluation of the internal members and the outside public. At present, many internal and external public still have some rigid impression and one-sided understanding to physical education colleges. If physical education colleges want to survive and develop in competition, they must build their own image. Research shows that a good image can create a good living environment for the development of physical education institutions. In this paper, a questionnaire survey method is used to investigate the present situation of the image of Hunan normal University physical Education College, combining with the methods of literature, interview and statistics, and the goal and steps of the image shaping of Hunan normal University physical Education College are put forward. The content is expected to provide reference for the image shaping of Hunan normal University physical Education College. Conclusion: 1 through the questionnaire survey of the internal members, it was found that the internal members had a good overall evaluation on the image of Hunan normal University physical Education College. The investigation shows that most of the internal members do not know the connotation of the spirit, training and orientation of the college (the evaluation of the image of the idea of the college); The research level, teaching image and management level of the college are highly evaluated, but the evaluation of the students' learning level is not equal (the evaluation of the college behavior image), the campus greening and the teaching building are satisfied (the visual image of the college). Through the external public questionnaire survey, it is found that the external public has a good overall evaluation of the image of Hunan normal University physical Education College, and the survey shows that most of the external public do not understand the spirit of the college and the college training (the image of the college idea). To the teaching image, the management level, the service level holds the positive attitude (the college behavior image); It is satisfied with the campus greening of the college and the venue of the teaching building (the visual image of the college). 2 the overall goal of shaping the image of Hunan normal University is divided into short, medium and long term goals. Starting from perfecting the image of college idea, the image of college behavior and the image of college vision, we can make the college in central China. At home and abroad, there is a certain degree of popularity and reputation. 3 the steps of shaping the image of Hunan normal University physical Education College are: college image diagnosis, college image design, college image construction and college image testing. The diagnosis of college image is based on internal questionnaire and external questionnaire; the design of college image is based on people-oriented, strengthening the main body, long-term lasting, the building of the image of the college is based on the external environment and internal environment construction. The purpose of college image detection is to test the effect of the implementation of the plan. 4 the content of the image shaping of Hunan normal University physical Education College is the image of the college idea, the image of college behavior, the image of the visual image of the college. The image of college concept includes the shaping of college spirit, training and orientation, the image of teaching and research, the image of talent cultivation, the image of social service and the image of communication and cooperation. The main visual image of the college campus greening, building site construction and repair.
【学位授予单位】：湖南师范大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G807.4

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