中国职业足球“供给侧改革”的理论源流、选择动因与路径研究

发布时间：2019-04-27 07:15

【摘要】：梳理供给侧结改革的理论源流,分析中国职业足球选择供给侧改革的现实动因,提出推进中国职业足球供给侧改革的路径与措施。研究发现,在需求侧,中国职业足球国内消费市场潜力巨大,但当前消费水平相对较低,市场开发相对滞后;可投资领域众多,而实际投资结构失衡,且收益低、风险高;产品出口初现端倪,但规模和竞争力尚显不足。在供给侧,职业足球人才匮乏导致产品供给失效,足球政策利好引致资本供给失衡,利益牵涉致使制度供给失准。分析认为,应借助于供给侧改革充分发挥市场在中国职业足球资源配置中的决定性作用,规范和强化相关制度与政策的调节和引导作用,提升制度供给、资本供给的准确性和有效性,通过改革和创新来推动中国足球职业化进程,实现职业足球人才供给的可持续发展,提升职业足球产品供给质量和相关服务水平,逐渐满足球迷不断提高的消费需求。
[Abstract]:This paper analyzes the theoretical origin of supply-side reform, analyzes the realistic causes of the supply-side reform of Chinese professional football, and puts forward the ways and measures to promote the supply-side reform of Chinese professional football. It is found that, on the demand side, the domestic consumption market of professional football in China has great potential, but the current consumption level is relatively low, the market development is relatively lagging, there are many fields of investment, but the actual investment structure is out of balance, and the income is low and the risk is high. Export of products first appeared, but the scale and competitiveness is still insufficient. On the supply side, the lack of professional football talents leads to the failure of product supply, the benefit of football policy leads to the imbalance of capital supply, and the interests involved lead to the misalignment of system supply. The analysis shows that the supply-side reform should be used to give full play to the decisive role of the market in the allocation of professional football resources in China, to standardize and strengthen the regulation and guidance of relevant institutions and policies, and to promote the supply of institutions. The accuracy and effectiveness of the capital supply, through the reform and innovation to promote the process of professional football in China, to achieve the sustainable development of professional football talent supply, improve the quality of professional football products supply and related service level. Gradually meet the increasing consumer demand of fans.
【作者单位】：上海体育学院体育教育训练学院;安徽大学体育军事教学部;
【基金】：国家社科基金项目(14BTY026)
【分类号】：G843

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