山东省城市社区体育健身公共服务满意度研究
发布时间：2019-07-02 15:37
【摘要】：城市社区体育健身公共服务是全民健身事业顺利发展的重要保障条件之一。2014年《国务院关于加快发展体育产业促进体育消费的若干意见》将全民健身上升到国家发展战略,并提出到2025年体育公共服务基本覆盖全民的战略目标。近几年,中央及各级地方人民政府关于体育健身公共服务做了大量工作,取得显著成效。为进一步改善和加快体育健身公共服务工作,建设人民满意的体育健身公共服务,实现全民健身的战略目标,研究体育健身公共服务满意度便具有了重要的理论意义和实践价值。满意度是衡量客户的需求被满足后所产生的主观满意程度指数。目前,满意度研究领域主要集中于私人服务,偏重于顾客消费行为的研究,缺乏公共服务的满意度研究,针对体育健身公共服务的满意度研究更是凤毛麟角。为此,本文采用文献资料法、专家访谈法、问卷调查法和数理统计法等研究方法,以山东省城市社区居民为主要调研对象,并咨询有关政府部门,对山东省城市社区体育健身公共服务基本情况、山东省城市社区体育健身公共服务满意度模型,以及山东省城市社区居民体育健身公共服务满意度等进行了探究。研究表明:(1)山东省体育局、各地级市政府及有关部门关注与支持全民健身工作,并投入资金新建公共健身路径,鼓励各地级市举办大众体育活动,力求实现全民健身工程全覆盖,满足居民健身需求。(2)山东省城市社区体育健身公共服务满意度模型共由七个因子构成:社区体育健身公共服务形象因素、社区体育健身组织服务质量感知因素、社区体育健身场地设施服务质量感知因素、社区体育健身信息服务质量感知因素、社区体育健身活动服务质量感知因素、社区居民健身收益因素、社区居民体育健身公共服务满意度因素等。(3)社区居民体育健身公共服务满意度受社区居民健身收益与社区体育健身公共服务形象的影响。而社区居民健身收益又受到健身场地设施服务质量感知与健身活动服务质量感知因素的影响;社区体育健身公共服务形象又受到健身信息服务质量感知、健身活动服务质量感知以及健身组织服务质量感知因素的影响。(4)社区居民健身收益对健身公共服务满意度的总效应最大(0.662),其次为健身活动服务质量感知因素(0.488);社区体育健身组织服务质量感知对健身公共服务形象的直接效应最大(0.639);社区体育健身活动服务质量对健身收益直接效应最高(0.565)。(5)山东省城市社区居民对健身公共服务的整体满意程度处于中等偏下水平(2.84±0.597);社区居民健身收益因素分值最高(3.24±0.771),其次为社区体育健身公共服务形象(2.98±0.785)。社区体育健身组织服务质量感知因素(2.37±0.776)评分明显低于其他因素的评分。(6)性别、婚姻、收入特征对山东省城市社区体育健身公共服务满意度无显著性影响(p㧐0.05),居住城市、年龄、职业、学历、政治面貌等特征对部分满意度影响因素存在显著性影响(p0.05)。(7)改善社区居民健身收益、拓展城市社区体育健身的活动服务以及注重体育健身组织人才的培养等能提高山东省城市社区体育健身公共服务满意度水平。
[Abstract]:The city community sports and health-building public service is one of the important guarantee conditions for the smooth development of the whole people's body-building. In 2014, the State Council's comments on the acceleration of the development of the sports industry to promote the consumption of the sports industry have raised the national fitness to the national development strategy. It also puts forward that the physical education public service will cover the strategic goal of the whole people in 2025. In recent years, the central and local people's governments at all levels have done a great deal of work on the public service of sports and health, and have made remarkable achievements. In order to further improve and speed up the work of physical and health-building public service, to build the public service of the people's satisfaction and to realize the strategic goal of the whole people's fitness, the study of the satisfaction of the public service of physical fitness has an important theoretical and practical value. Satisfaction is the subjective satisfaction index that is generated after the customer's needs are met. At present, the research field of satisfaction is mainly focused on the private service, the research on the consumer's consumption behavior and the lack of the satisfaction of the public service. In this paper, the author uses the methods of literature, expert interview, questionnaire and mathematical statistics to study the urban community residents in Shandong Province as the main research object and to consult the relevant government departments. The satisfaction model of the city community sports fitness public service in Shandong Province and the satisfaction of the public service of the city community residents in Shandong Province are also discussed. The research shows that: (1) The government of Shandong Provincial Sports Bureau, the municipal government and the relevant departments are concerned with and support the national fitness work, and put the funds into the new public health-building path, and encourages the local cities to conduct mass sports activities, and strive to realize the full coverage of the national fitness project and meet the health needs of the residents. (2) The satisfaction model of community sports fitness public service in the city of Shandong Province is composed of seven factors: the image factor of community sports body-building public service, the quality-of-service perception of community sports body-building organization, and the quality-of-service perception of community sports fitness equipment. Community sports fitness information quality-of-service perception factors, community sports body-building activities quality of service perception factors, community residents' fitness income factors, community residents' sports fitness public service satisfaction factors, and so on. (3) The satisfaction of community residents' sports fitness and public service is influenced by the health benefits of community residents and the public service image of community sports. and the health benefits of the community residents are influenced by the perception of the quality of service of the fitness field and the quality of the service quality of the fitness activities, and the image of the public service of the community sports is also perceived by the quality of service of the fitness information, The quality-of-service perception of the body-building activities and the influence of the quality of service of the body-building organization. (4) The overall effect of community health-building income on the satisfaction of the public service is the most (0.662), and the second is the quality-of-service perception of the body-building activity (0.488); the quality of service of the community sports body-building organization is the most direct effect to the image of the public service (0.639); The direct effect of the service quality of the community sports body-building activities on the health benefits is the highest (0.565). (5) The overall satisfaction degree of the residents of the urban community in Shandong is at the lower level (2.84-0.597), and the value of the community residents' fitness income is the highest (3.24-0.771), and the second is the public service image of the community sports (2.98-0.785). The quality-of-service perception (2.37-0.776) score of the community sports body-building organization was significantly lower than that of other factors. (6) The characteristics of gender, marriage and income have no significant effect on the satisfaction of the public service of the urban community in Shandong province (p? 0.05), and the characteristics of the living city, the age, the occupation, the degree of education and the political appearance have a significant effect on the influence factors of the partial satisfaction (p0.05). (7) To improve the health benefits of the community residents, to expand the sports service of the urban community sports and exercise, and to pay attention to the training of the talents of the sports body-building organization, to improve the satisfaction of the public service of the urban community in Shandong Province.
【学位授予单位】：曲阜师范大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G812.4
本文编号：2509054
[Abstract]:The city community sports and health-building public service is one of the important guarantee conditions for the smooth development of the whole people's body-building. In 2014, the State Council's comments on the acceleration of the development of the sports industry to promote the consumption of the sports industry have raised the national fitness to the national development strategy. It also puts forward that the physical education public service will cover the strategic goal of the whole people in 2025. In recent years, the central and local people's governments at all levels have done a great deal of work on the public service of sports and health, and have made remarkable achievements. In order to further improve and speed up the work of physical and health-building public service, to build the public service of the people's satisfaction and to realize the strategic goal of the whole people's fitness, the study of the satisfaction of the public service of physical fitness has an important theoretical and practical value. Satisfaction is the subjective satisfaction index that is generated after the customer's needs are met. At present, the research field of satisfaction is mainly focused on the private service, the research on the consumer's consumption behavior and the lack of the satisfaction of the public service. In this paper, the author uses the methods of literature, expert interview, questionnaire and mathematical statistics to study the urban community residents in Shandong Province as the main research object and to consult the relevant government departments. The satisfaction model of the city community sports fitness public service in Shandong Province and the satisfaction of the public service of the city community residents in Shandong Province are also discussed. The research shows that: (1) The government of Shandong Provincial Sports Bureau, the municipal government and the relevant departments are concerned with and support the national fitness work, and put the funds into the new public health-building path, and encourages the local cities to conduct mass sports activities, and strive to realize the full coverage of the national fitness project and meet the health needs of the residents. (2) The satisfaction model of community sports fitness public service in the city of Shandong Province is composed of seven factors: the image factor of community sports body-building public service, the quality-of-service perception of community sports body-building organization, and the quality-of-service perception of community sports fitness equipment. Community sports fitness information quality-of-service perception factors, community sports body-building activities quality of service perception factors, community residents' fitness income factors, community residents' sports fitness public service satisfaction factors, and so on. (3) The satisfaction of community residents' sports fitness and public service is influenced by the health benefits of community residents and the public service image of community sports. and the health benefits of the community residents are influenced by the perception of the quality of service of the fitness field and the quality of the service quality of the fitness activities, and the image of the public service of the community sports is also perceived by the quality of service of the fitness information, The quality-of-service perception of the body-building activities and the influence of the quality of service of the body-building organization. (4) The overall effect of community health-building income on the satisfaction of the public service is the most (0.662), and the second is the quality-of-service perception of the body-building activity (0.488); the quality of service of the community sports body-building organization is the most direct effect to the image of the public service (0.639); The direct effect of the service quality of the community sports body-building activities on the health benefits is the highest (0.565). (5) The overall satisfaction degree of the residents of the urban community in Shandong is at the lower level (2.84-0.597), and the value of the community residents' fitness income is the highest (3.24-0.771), and the second is the public service image of the community sports (2.98-0.785). The quality-of-service perception (2.37-0.776) score of the community sports body-building organization was significantly lower than that of other factors. (6) The characteristics of gender, marriage and income have no significant effect on the satisfaction of the public service of the urban community in Shandong province (p? 0.05), and the characteristics of the living city, the age, the occupation, the degree of education and the political appearance have a significant effect on the influence factors of the partial satisfaction (p0.05). (7) To improve the health benefits of the community residents, to expand the sports service of the urban community sports and exercise, and to pay attention to the training of the talents of the sports body-building organization, to improve the satisfaction of the public service of the urban community in Shandong Province.
【学位授予单位】：曲阜师范大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G812.4
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