青少儿体适能培训在中国市场的运营及创新发展的研究

发布时间：2017-05-06 09:08

  本文关键词：青少儿体适能培训在中国市场的运营及创新发展的研究，，由笔耕文化传播整理发布。

【摘要】：青少年时期是人生关键时期。在美国,青少年健康体适能被认为是身体健康最重要的指标之一。体适能一部分受遗传决定,但环境因素更为重要,其中运动是其最主要的影响因素。中国已经成为继美国之后的“第二大肥胖国”,美国体适能先进的体育教育理念和模式值得快速借鉴。运动的结果绝对不是大脑简单、四肢发达,恰恰相反,运动不仅会强健体魄,更能改造大脑。本文以HF公司从事青少儿体适能培训项目作为案例进行研究。围绕人力资源管理、培训课程专业性、市场营销、企业运营资金管理四个方面,客观理性的看待自身发展现状及问题,通过PEST分析法和SWOT分析法展开企业外部经济环境和内部优劣势、机会与威胁的深入分析,深度研讨企业内外部经营环境及竞争压力,挖掘企业可持续发展的内在动力和外部机遇,大力借鉴行业中成熟企业运营管理方法,归纳总结出解决企业发展现状中问题的管理措施及战略,达成企业短期、中期盈利及发展目标。HF公司为合伙创办企业,在企业筹备及起步阶段及前期经营过程中遇到的失败经历,也希望透过本文进行深度自省及梳理,同时若能够给予更多向往创业并选用合伙形式的后来者起到借鉴和警示作用,更提升了本文的实战意义。
【关键词】：青少儿体适能 合伙人 企业运营管理 人力资源管理 加盟连锁模式
【学位授予单位】：广东外语外贸大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：G812.45
【目录】：

• ACKNOWLEDGEMENTS4-5
• ABSTRACT5-6
• 摘要6-7
• LIST OF ABBREVIATIONS7-18
• Chapter Ⅰ Introduction18-22
• 1.1 Background18-19
• 1.2 Purposes and Meaning19-20
• 1.3 Research Method and Procedure20-21
• 1.4 Chapter Summary21-22
• Chapter Ⅱ Literature Review22-46
• 2.1 Enterprise Operation Management22-24
• 2.1.1 Market Background of Operations Management22-24
• 2.2 Early Education Industry Enterprise Operation Management24-27
• 2.2.1 The Single-Store Operation Traits of Early Education Enterprises24-25
• 2.2.2 Primary ways for increasing member number quickly25-26
• 2.2.3 Development Trend for Early Education Enterprises26-27
• 2.3 Innovation and Development of Physical Fitness27-33
• 2.3.1 Important of Youth Physical Fitness and Mental Development27-28
• 2.3.2 Current Situation for Physical Fitness Education in US28-30
• 2.3.3 Current Situation for Physical Fitness of Chinese Children30-33
• 2.4 Enterprise planning operation and financial leverage management33-41
• 2.4.1 Enterprise franchise management and brand value maintenance34-37
• 2.4.2 Financing management37-41
• 2.5 Main Analysis Method and Tool41-45
• 2.5.1 PEST Analysis Model41-44
• 2.5.2 SWOT Analysis Model44-45
• 2.6 Chapter Summary45-46
• Chapter Ⅲ Case Description46-74
• 3.1 Macro-environment of Adolescent Physical Fitness Training46-50
• 3.1.1 Demand and Supply of Adolescent Physical Fitness Training46-47
• 3.1.2 Physical fitness is the health i ndicator, values and recognition ofadolescent47
• 3.1.3 Popularity of adolescent physical fitness exercise in China47-48
• 3.1.4 Status quo and conflicts of development of physical fitness training48-50
• 3.2 Introduction of HF Limited Company50-61
• 3.2.1 Introduction of Company50-52
• 3.2.2 Conflicts between partners52-61
• 3.3 The business operational mode and status of the physical training programs ofHF Fitness Company61-70
• 3.3.1 Human Resources Management and Current Situation61-62
• 3.3.2 Physical Fitness Training Course62-64
• 3.3.3 Current Situation of Marketing64-65
• 3.3.4 Business operations funds and financing management65-66
• 3.3.5 HF Company’s major operational data and analysis in 201566-70
• 3.4 Problems in the process of the development of innovation70-72
• 3.4.1 Talent competetion in the growing period of mature coach70
• 3.4.2 Specificity and diversity of Course System70-71
• 3.4.3 Trade-offs between marketing budgets with differentiation71-72
• 3.4.4 Enterprise Development and budget of capital input72
• 3.5 Summary72-74
• Chapter Ⅳ Case Analysis74-86
• 4.1 Analysis of Macro Competing Environment74-79
• 4.1.1 Political factor74-76
• 4.1.2 Analysis of the economic environment76-77
• 4.1.3 Social and cultural environment analysis77-78
• 4.1.4 Technical Environment78-79
• 4.2 Enterprise internal environment analysis79-85
• 4.2.1 Enterprise advantage analysis79-81
• 4.2.2 Enterprise weakness analysis81
• 4.2.3 Enterprise opportunity analysis81-82
• 4.2.4 Enterprise threat analysis82-85
• 4.3 Conclusion85-86
• Chapter Ⅴ Operation Management Measures and Development Strategy of HF86-97
• 5.1 Human Resource Management Planning of the Enterprise86-90
• 5.1.1 Signing training and estricting labor contracts with coaches in the training period86-87
• 5.1.2 Subdivision of the Profit Sharing System87-88
• 5.1.3 Promote the enterprise culture and formulate administrative methods of Option Incentive88-89
• 5.1.4 To explore innovation power of talents89-90
• 5.2 Class specialty maintenance and distinctive enrichment90-91
• 5.2.1 Keep studying and teaching the current classes to ensure its specialty90
• 5.2.2 Digging internal innovation ability of coach team and develop featuring courses system90-91
• 5.2.3 Improve service level of the company via foreign exchange91
• 5.3 Marketing Strategy91-94
• 5.3.1 A variety of on- and off-line marketing activities91-92
• 5.3.2 Making full use of mobile connection to conduct marketing92-93
• 5.3.3 Brand Popularity Enhancement93-94
• 5.4 Appropriate financial leverage helping enterprise development94-95
• 5.4.1 Bring financial management into enterprise operation strategy94-95
• 5.4.2 Pave way for chain-like management pattern95
• 5.5 Chapter conclusion95-97
• Chapter Ⅵ Summary97-100
• 6.1 Main Findings in This Research97-98
• 6.2 Meaning of This Research98-100
• REFERENCE100-101

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  本文关键词：青少儿体适能培训在中国市场的运营及创新发展的研究，由笔耕文化传播整理发布。

本文编号：348106